Ecommerce Marketing Institute’s Post

🎙️ In episode 8, Greg Shuey and Laurel Teuscher dive deep into the nuances of e-commerce marketing, emphasizing the critical importance of customer research, engagement, and tailored marketing strategies for scaling brands cost-effectively. Listen now: https://lnkd.in/gcHBpS8h #ecommerce #ecommercetips #ecommercemarketing #ecommerceagency #ecommercepodcast

Holiday Tip: Feature real customers in your ads and promotions. 83% of consumers are more likely to purchase from brands that are sharing real customer content! #UGC #retailmarketing #holidayshopping  #marketingtips

Discover how social proof can optimize your customer journey with insights that our CRO, Peter Buckley first shared at the CommerceNext Growth Show in NYC. Explore what social proof is (and isn’t), and get actionable tips for effective use on Product List and Product Detail Pages, and see how the right placement, design, and tone can make all the difference. https://lnkd.in/eAqbPa8t #socialproof #retail #ConversionRateOptimization #ecommerce

Punchh loyalty strategies include benchmarking across 25+ key marketing metrics plus unique insights shared from our work with 275+ brands to deliver proven tactics and innovative, bold ideas. 💡 Check out our comprehensive service offerings to strategically develop and maintain a profitable loyalty program. From personalized customer experiences to data-driven insights, we've got you covered! 💯 https://lnkd.in/gRqQmjrt #DataDriven #CustomerLoyalty #AdvancedAnalytics

Take the opportunity to drive customer loyalty with personalized marketing strategies that cater to individual preferences and behaviors. Studies show that more than 40% of consumers are more likely to become repeat customers when provided with personalized shopping experiences. Remarkably, 80% of frequent shoppers show a strong preference for brands that prioritize personalization. Utilize valuable data on interests, shopping preferences, and purchase history to personalize your marketing content across emails, ads, and various platforms. Embracing personalized marketing not only increases customer satisfaction but also promotes long-term loyalty and thus the sustainable success of your brand in a constantly evolving market. #clicktapdigital #personalizedmarketing #explorepage #marketing #digitalmarketing

Use your first-party data to engage and retain customers. The all-new AisleOne puts retailers in the driver’s seat. It collects and consolidates first and third-party data to give grocers total control over their customer experience, allowing them to provide convenience and value to customers through personalized engagement — all while efficiently managing cost-to-serve. The results? Retailers have generated up to a 14:1 return on their digital engagement investment through AisleOne’s targeted promotions, personalized offers, and automated marketing campaigns. No complex code or development required. Just efficient personalization at scale, ready to transform your go-to-market strategy. Discover the difference AisleOne can make today: https://mct.media/42FQfMA

👉🏿 Higher engagement rates 👉🏽 Increased customer loyalty 👉🏻 Improved sales conversions … … these are the main benefits of adopting hyper-personalization marketing tools and tactics. The key reason you shouldn’t ignore this trend: consumers continue to demand and expect cohesive, personalized shopping experiences uniquely tailored to their needs and desires. If you don’t meet customer expectations, you lose the competitive advantage. It’s not just kingpins like Netflix and Amazon that reap the rewards of hyper-personalization, there are scalable options for SMEs and nonprofits that enable more meaningful interactions. Learn how customer data and AI-driven consumer insights turbocharge your marketing in our latest blog post at www.fetchcommunications.ca Happy reading and feel free to share your thoughts and questions in comments. #smallbusinesssaturday #smallbusinessmarketing #smemarketing #nonprofitmarketing #contentmarketingagency #vancouvermarketingagency #vancouverdigitalmarketing #contentmarketingstrategy #digitalmarketingstrategy #contentmarketing #digitalmarketing #marketingvancouver #vancouvermarketing

Did you know that 7 out of 10 consumers are comfortable with personalization, as long as brands are using their own data and not purchased data? Brands that leverage customer data can deliver personalized content, offers, and experiences, which significantly enhances customer satisfaction and loyalty. This tailored approach resonates more effectively with consumers, leading to higher engagement rates and increased sales. Keep up with more of the 2024 digital marketing trends in our latest article: https://lnkd.in/epHGiyxy #B2BMarketing #MarketingExcellence #B2BProfessionals #DigitalMarketing #Trends

Elevate your online retail presence with the Lexmark Engagement Automation Platform or LEAP! ✅AUTOMATE your digital ads, freeing up time for associates to assist shoppers. ✅BOOST your posts effortlessly, amplifying visibility and driving more foot traffic to stores. ✅BUILD customer loyalty through engaging interactions on social media and loyalty apps. Learn more about LEAP today: https://bit.ly/3HNrXX5 #LexmarkEngagementAutomationPlatform #LEAP #SocialMedia #RetailEngagement

🔐 Unlock the full potential of retail with a data-driven strategy! Discover how a CDP can transform your marketing tactics and enhance customer experiences. Dive into our latest blog post to explore essential top 5 use cases for retailers. 🚀 https://hubs.li/Q02xJj5v0 #RetailTech #CustomerDataPlatform #MarketingInnovation #ZeotapCDP #CDPforRetail