European Business Association’s Post

📣 The EBA Management Development Centre and communication expert Oksana Malychkovych invite you to intensive training on measuring and evaluating communication effectiveness 📈 📚 What You'll Learn: 💥 Harness the Power of AMEC: Deep dive into the AMEC Integrated Evaluation Framework, learning how to assess communication campaign success from output to impact. 📰 Media Monitoring Masterclass: Unlock the secrets of information audits, content analysis, and essential metrics like Share of Voice (SOV) and Media Impact Score. 📱 Social Media Mastery: Navigate the complexities of social media monitoring, understanding key metrics like engagement, views, and how to identify brand ambassadors. 🗣️ Reputation Management: Explore the RepTrak Index and discover alternative approaches tailored to Ukrainian society. Learn how to combine media, social, and sociological data for a comprehensive reputation score. 🗓️ Format: Offline, 1-day intensive session 🗓️ Date: October 16th ⏰ Time: 10:00 AM - 6:00 PM (Kyiv time) 🚀 Ready to take your communication strategy to the next level?  👉 Register now: https://lnkd.in/dkFhR_gS 📧 Contact for more information: [email protected]

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