Insights Director @ Suntory Global Spirits | ex Unilever, American Express, Kraft Heinz
I had the privilege of representing Beam Suntory at Quirks Chicago on a panel where we discussed the evolving consumer relationship with alcohol and the burgeoning low/no-alcohol segments. It was an honor to share the stage with Sean McCullough from Molson Coors and Jessie Janego Higgins from Toluna, as we explored how our industry adapts to these rapidly changing category dynamics.
Did you catch our panel with Beam Suntory and Molson Coors Beverage Company on the state of the alcohol industry? We just got off the stage at #QuirksChicago where industry experts Eboni Washington and Sean McCullough shared insights into the major cultural drinking shift and how brands can adjust to meet consumers where they are. Key topics covered in this insightful session included: • How consumers are choosing between full strength, low, or no alcohol options with so many on the shelf • A look at the differences between generations – what's driving younger generations to drink less and do alcohol brands need to change their approach? • How brands can continue to resonate with consumers in an authentic way with the coming social/cultural/generational shifts Visit us at Booth 322 to learn not only about our industry-leading #research technology on the #TolunaStart platform and the expanded research solutions we have with GutCheck - a Toluna Company, but also to meet with MetrixLab, who recently joined the Toluna group and brings their own unique human-centric insights solutions to help clients win. We can’t wait to see you and chat all things #insights! Jessie Janego Higgins, Andreas Hoelting, Sean (Mac) McKenna, Cara Edwards, Kathy Lesner, Mike Nugent | Quirk's Media
Emilie Stanczyk
4mo
It was great to see you Eboni!! Great session!
Yes, expert! Love to see it.
Sarah Tomasaitis
4mo
Amazing, well done!! 👏 👏 👏
Marketing Director • Board Executive • DEI + Culture Strategist
4moAwesome! I’m sure this was an insightful panel with your rich experiences and anecdotes.