The perceived value of quality in society is often exaggerated.
I had an interesting encounter in a cafe where the barista boldly criticised Starbucks coffee in conversation with a customer. This sentiment, common in Australia, made me ponder how Starbucks, despite its mixed reviews, became a global phenomenon.
It dawned on me that consumers don't solely prioritise taste or quality; achieving love and loyalty is a multifaceted process.
•Consistency, a key factor, is crucial in winning hearts, especially in business.
•Trust plays a significant role, with factors like clear refund policies, exchange options, warranties, and accessibility influencing consumer decisions.
•#Brand visuals and environment also contribute; people seek familiarity, even when in exotic locations. Starbucks excels in providing this sense of comfort.
In a world where flawless quality is often hard to replicate, focusing on elements beyond taste—such as psychological safety, familiarity, and risk mitigation—can be the key to #consumersatisfaction.
P.S I love Starbucks. My camera reel doesn’t lie 😆😆
Store Manager | Mentor Coaching Manager
1moThat's a really beautiful store