EDO’s Post

So what exactly is Celebrus Digital Analytics (CDA)? Our CEO, Bill Bruno, dives deep into the details with Alan Shimel on Techstrong TV. Don't miss it! Watch the full discussion here: https://lnkd.in/eB3fkfHj #DigitalAnalytics #TechTalk #IndustryInsights

📣Did you hear? DISQO has partnered with VIZIO’s Inscape Data to strengthen our Brand Lift and Outcomes Lift measurement capabilities for TV. Now, you can finally measure TV, digital, and social media with one objective platform! Our TV measurement spotlight explores what sets our approach apart, including: 📺 Insight into cross-media synergies 🛒 Attitudinal and behavioral outcomes 📈 Granular metrics for every channel Learn how you can better understand how TV works in your media mix: https://hubs.li/Q02pMQS20

Is FAST (Free Ad-supported Streaming TV) a democratiser in the market? Let's discuss this tomorrow at the Digital TV Group (DTG) Summit 2024! Join us to explore the future of streaming and the next era of Television 📺. Looking forward to the Summit tomorrow. If you're attending, come and say hello! PS: If you haven't yet registered, the link is in the post below 👇 #DTGSummit #StreamingFuture #TellygenceTV #FAST

ICYMI – TV: The Bigger Picture is TOMORROW! 400 delegates will come together to take part in a day full of insight, intelligence and information, with fantastic sessions like ‘Audience-first innovation: Creating a people centric product’... In this session, we’ll go behind the scenes to learn how to use data, design, and ethics to put consumers at the centre of the product experience. Our brilliant panel is made up of Steve Forde, ITV; Richard Halton, Roku; Mark Witter, Sky and Chris van der Linden, Liberty Global. Here’s a few topics we’ll be exploring:  👉 Personalisation has come a long way, and while it has room for improvement, it’s trending in the right direction: We discuss the road to 👉 personalisation in the streaming space 👉 Mastering the art of crafting products that resonate deeply with consumers 👉 Building behavioural profiles 👉 Putting the humanity into data: Connecting the data dots  👉 The intersection of product, the data and storytelling https://dtgsummit.com/ The event is now at capacity and we are running a waiting list until the end of the day so check out the line-up above! #BiggerPicture #DTGSummit 

What can clients expect from OMG's Agency as a Platform model? What does it mean for employees? Omnicom Media Group CEO Florian Adamski shares more in his interview with Digiday. Read the full interview below ⬇ #BeOMG #agency #advertising

#2023 was a volatile year across the global media industry. We've picked our favourite highlights and major stories from the past twelve months and you can find out what they are here: https://ow.ly/S7ee50Qspvp #Media #YearInReview #Mediaindustry

🕰️Throwback Thursday to Media Facts & Trends 2023 with Nico Thielen from IP Productions 🎥🌐 Discover exciting insights on the latest formats shaping the media landscape! #ThrowbackThursday #MediaTrends #IPProductions

Join ActiveVoice on LinkedIn for a deep dive into the world of TV insights. From agencies to brands, get the data that matters to you. Don't miss out on the latest trends and analytics. #RealTimeData #TVInsights

The television and radio industries are undergoing significant changes, influenced by market dynamics, tech advancements, and consumer behavior shifts. The 2024 Media Financial Management Annual Conference highlighted key trends and insights. Dive into stock performance analysis, revenue projections, and the crucial role of political advertising. Learn how digital revenue growth is shaping the future of these industries below! #MediaIndustry #Television #Radio https://lnkd.in/eQ8hS-a2

EDO’s investment-grade data science models match every TV ad airing with actual engagement activity – a proven indicator of future sales. Media is more complex than ever, and brands need a more robust approach to measurement. EDO joins competitive, historical, and turnkey partner data to provide always-on TV ad insights that you can leverage immediately. Learn how your ads drive consumer engagements: https://lnkd.in/es3wWgBu