Edoardo Mazzetto’s Post

𝐀 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 𝐟𝐫𝐨𝐦 𝐏𝐚𝐫𝐢𝐬 𝐇𝐢𝐥𝐭𝐨𝐧 🤓 💅 She's 𝘤𝘳𝘶𝘴𝘩𝘪𝘯𝘨 the Gen-Z game in Roblox! Let's break down how she did it ⤵️ 🎮 𝘾𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝙖 𝙉𝙚𝙬 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚 𝙞𝙣 𝙍𝙤𝙗𝙡𝙤𝙭 She connects with her audience (Gen Z and Gen Alpha) right where they love to spend time! 📺 𝙇𝙖𝙪𝙣𝙘𝙝𝙞𝙣𝙜 𝙖 𝙈𝙚𝙩𝙖𝙫𝙚𝙧𝙨𝙚 𝘼𝙙 She captures the spirit of the virtual world to attract gamers from other social platforms to her experience. ♻️ 𝙄𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙣𝙜 𝙩𝙝𝙚 𝙇𝙤𝙮𝙖𝙡𝙩𝙮 𝙋𝙧𝙤𝙜𝙧𝙖𝙢 This is a step beyond mere awareness in the marketing funnel. It’s a virtual experience that rewards you with tangible travel benefits. 🕹 𝙈𝙖𝙠𝙞𝙣𝙜 𝙂𝙖𝙢𝙞𝙛𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙩𝙝𝙚 𝘾𝙤𝙧𝙚 Engagement through entertainment! She transforms the interaction into an exciting quest, making every moment in Slivingland an unforgettable adventure. 🥇 🥈 🥉 𝙋𝙡𝙖𝙮, 𝙀𝙣𝙜𝙖𝙜𝙚, 𝙒𝙞𝙣! The genius lies in the details. To earn the rewards, players must watch the ad and complete the scavenger hunt. This filters interest from awareness. Paris Hilton and Hilton are not just playing the game; they’re revolutionizing it. They’ve crafted a #MarketingStrategy that’s an ideal mix of engagement, reward, and innovation! She and her company are 1 more example that brands are recognizing the potential of #ImmersiveExperiences as an efficient and innovative marketing tool. Let's bring your brand on Roblox! → Buliding Immersive Experiences at Metatheory Studio | Roblox | Spatial | The Sandbox | Fortnite | #metaverse #virtualreality #roblox #immersivespace #ImmersiveMarketing #vr #VirtualSpace #fortnite #TheSandbox #Spatial

𝐄𝐚𝐜𝐡 𝐛𝐫𝐚𝐧𝐝 𝐡𝐚𝐬 𝐢𝐭𝐬 𝐨𝐰𝐧 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲... 🏷 [Like Roblox games!] Roblox it's not just a platform, not just a game, but a universe of creativity where you can design and play in huge variety of immersive worlds. 𝘏𝘦𝘳𝘦 𝘢𝘳𝘦 𝘴𝘰𝘮𝘦 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘪𝘦𝘴 𝘰𝘧 𝘨𝘢𝘮𝘦𝘴: • Adventure 🗡 • Simulation 👥 • Role-Playing (RPGs) 🔫 • Educational 👨⚖️ • Puzzle 🧩 • Horror 🔪 • Sports 🤺 • Racing 🚗 • Survival 🦁 • Tycoon 💰 Roblox isn’t just a platform for individual creators and players. It’s also a unique opportunity for brands to engage with a highly active and youthful audience. 𝘏𝘦𝘳𝘦 𝘢𝘳𝘦 𝘴𝘰𝘮𝘦 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘴 𝘧𝘰𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘙𝘰𝘣𝘭𝘰𝘹 𝘮𝘢𝘱𝘴: • 𝙍𝙚𝙖𝙘𝙝 𝙖 𝙔𝙤𝙪𝙣𝙜, 𝙀𝙣𝙜𝙖𝙜𝙚𝙙 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚: With over 65.5 million active users daily spending an average of 2.6 hours on the platform, brands have the opportunity to reach a highly-engaged, youthful audience. • 𝘾𝙧𝙚𝙖𝙩𝙚 𝙄𝙢𝙢𝙚𝙧𝙨𝙞𝙫𝙚 𝘽𝙧𝙖𝙣𝙙 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨: Brands can create immersive, interactive experiences that allow users to engage with their brand in a fun, memorable way. • 𝙈𝙤𝙣𝙚𝙩𝙞𝙯𝙚 𝙑𝙞𝙧𝙩𝙪𝙖𝙡 𝙂𝙤𝙤𝙙𝙨: Brands can sell digital items in their in-game stores or on the Roblox avatar marketplace, providing a new revenue stream. Some successful stories like "The Ralph Lauren Winter Escape", "Alo Sanctuary" and "Gucci Garden" can definitely confirm it 💯 The possibilities are endless in Roblox. Whether you’re a 𝘨𝘢𝘮𝘦 𝘤𝘳𝘦𝘢𝘵𝘰𝘳 or a 𝘣𝘳𝘢𝘯𝘥, there’s a place for you in this expansive universe. → Buliding Immersive Experiences at metatheory.studio | Roblox | Spatial | The Sandbox | Fortnite | #metaverse #virtualreality #roblox #immersivespace #ImmersiveMarketing #vr #VirtualSpace #fortnite #Spatial #TheSandbox

𝐄𝐚𝐜𝐡 𝐛𝐫𝐚𝐧𝐝 𝐡𝐚𝐬 𝐢𝐭𝐬 𝐨𝐰𝐧 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲... 🏷 [Like Roblox games!] Roblox it's not just a platform, not just a game, but a universe of creativity where you can design and play in an infinite variety of immersive worlds. 𝘏𝘦𝘳𝘦 𝘢𝘳𝘦 𝘴𝘰𝘮𝘦 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘪𝘦𝘴 𝘰𝘧 𝘨𝘢𝘮𝘦𝘴: • Adventure 🗡 • Simulation 👥 • Role-Playing (RPGs) 🔫 • Educational 👨⚖️ • Puzzle 🧩 • Horror 🔪 • Sports 🤺 • Racing 🚗 • Survival 🦁 • Tycoon 💰 Roblox isn’t just a platform for individual creators and players. It’s also a unique opportunity for brands to engage with a highly active and youthful audience. 𝘏𝘦𝘳𝘦 𝘢𝘳𝘦 𝘴𝘰𝘮𝘦 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘴 𝘧𝘰𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘙𝘰𝘣𝘭𝘰𝘹 𝘮𝘢𝘱𝘴: • 𝙍𝙚𝙖𝙘𝙝 𝙖 𝙔𝙤𝙪𝙣𝙜, 𝙀𝙣𝙜𝙖𝙜𝙚𝙙 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚: With over 65.5 million active users daily spending an average of 2.6 hours on the platform, brands have the opportunity to reach a highly-engaged, youthful audience. • 𝘾𝙧𝙚𝙖𝙩𝙚 𝙄𝙢𝙢𝙚𝙧𝙨𝙞𝙫𝙚 𝘽𝙧𝙖𝙣𝙙 𝙀𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨: Brands can create immersive, interactive experiences that allow users to engage with their brand in a fun, memorable way. • 𝙈𝙤𝙣𝙚𝙩𝙞𝙯𝙚 𝙑𝙞𝙧𝙩𝙪𝙖𝙡 𝙂𝙤𝙤𝙙𝙨: Brands can sell digital items in their in-game stores or on the Roblox avatar marketplace, providing a new revenue stream. Some successful stories like "The Ralph Lauren Winter Escape", "Alo Sanctuary" and "Gucci Garden" can definitely confirm it 💯 The possibilities are endless in Roblox. Whether you’re a 𝘨𝘢𝘮𝘦 𝘤𝘳𝘦𝘢𝘵𝘰𝘳 or a 𝘣𝘳𝘢𝘯𝘥, there’s a place for you in this expansive universe. → Buliding Immersive Experiences at metatheory.studio | Roblox | Spatial | The Sandbox | Fortnite | #metaverse #virtualreality #roblox #immersivespace #ImmersiveMarketing #vr #VirtualSpace #fortnite #Spatial #TheSandbox

Stats from studying social behaviour are getting interesting. Gen Z are a 𝟏𝟏-𝟐𝟔 𝐲𝐞𝐚𝐫 𝐨𝐥𝐝 𝐝𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜 and have mostly grown up being part of immersive, social or gaming experiences. 👉 There is starting to be 𝐬𝐭𝐫𝐨𝐧𝐠 𝐬𝐢𝐦𝐢𝐥𝐚𝐫𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫, 𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐭𝐫𝐞𝐧𝐝𝐬, 𝐬𝐨𝐜𝐢𝐚𝐥 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐬, 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐜𝐮𝐥𝐭𝐮𝐫𝐞, etc between digital and physical communities. 👉 What they wear, say and learn are being applied to the real world. 👉 It is almost 𝐢𝐦𝐩𝐞𝐫𝐞𝐭𝐢𝐯𝐞 𝐞𝐯𝐞𝐫𝐲 𝐛𝐫𝐚𝐧𝐝 𝐨𝐧 𝐭𝐡𝐞 𝐩𝐥𝐚𝐧𝐞𝐭 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐬𝐚𝐧𝐝𝐬 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫 𝐰𝐢𝐭𝐡𝐢𝐧 𝐢𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐯𝐢𝐫𝐭𝐮𝐚𝐥 𝐰𝐨𝐫𝐥𝐝𝐬/𝐠𝐚𝐦𝐞𝐬 like fortnite and roblox. Follow me Mateen Soudagar to keep up with brands x gaming x web3. #Metaverse #Roblox #immersive #fortnite

𝐂𝐫𝐞𝐚𝐭𝐨𝐫𝐬 𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐨𝐧 𝐑𝐨𝐛𝐥𝐨𝐱 💰 [How creators can earn on Roblox] 👇 1️⃣ Developing an Experience: Creators can build engaging games, worlds, and interactive environments within Roblox. The more popular and enjoyable the experience, the greater the potential for revenue. 2️⃣ In-Experience Purchases: Creators can monetize their games by offering in-game items, currency, or other virtual goods for purchase. These transactions contribute to their earnings. 3️⃣ Engagement-Based Payouts: Creators receive payouts based on player engagement metrics, such as visits, playtime, and interactions. The more players engage with their content, the more they earn. 4️⃣ Immersive Ads: Creators can integrate ads into their games, earning revenue based on ad views or interactions. This allows them to monetize their content while maintaining an immersive experience for players. 5️⃣ Creating, Selling, and Reselling Avatar Items: Creators can design and sell avatar accessories, clothing, and customization options. When players purchase these items, a portion of the sale goes to the creator. 6️⃣ Creating and Selling Studio Plugins: Developers can create plugins or tools that enhance the Roblox Studio experience. By selling these plugins to other creators, they can earn additional income. → Buliding Immersive Experiences at metatheory.studio | Roblox | Fortnite | The Sandbox | Spatial | #metaverse #virtualreality #roblox #immersivespace #immersivemarketing #vr #virtualspace #fortnite #spatial #thesandbox #web3

𝐂𝐫𝐞𝐚𝐭𝐨𝐫𝐬 𝐞𝐚𝐫𝐧𝐢𝐧𝐠𝐬 𝐨𝐧 𝐑𝐨𝐛𝐥𝐨𝐱 💰 [How creators can earn on Roblox] 👇 1️⃣ Developing an Experience: Creators can build engaging games, worlds, and interactive environments within Roblox. The more popular and enjoyable the experience, the greater the potential for revenue. 2️⃣ In-Experience Purchases: Creators can monetize their games by offering in-game items, currency, or other virtual goods for purchase. These transactions contribute to their earnings. 3️⃣ Engagement-Based Payouts: Creators receive payouts based on player engagement metrics, such as visits, playtime, and interactions. The more players engage with their content, the more they earn. 4️⃣ Immersive Ads: Creators can integrate ads into their games, earning revenue based on ad views or interactions. This allows them to monetize their content while maintaining an immersive experience for players. 5️⃣ Creating, Selling, and Reselling Avatar Items: Creators can design and sell avatar accessories, clothing, and customization options. When players purchase these items, a portion of the sale goes to the creator. 6️⃣ Creating and Selling Studio Plugins: Developers can create plugins or tools that enhance the Roblox Studio experience. By selling these plugins to other creators, they can earn additional income. → Buliding Immersive Experiences at metatheory.studio | Roblox | Fortnite | The Sandbox | Spatial | #metaverse #virtualreality #roblox #immersivespace #immersivemarketing #vr #virtualspace #fortnite #spatial #thesandbox #web3

𝐑𝐨𝐛𝐥𝐨𝐱 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 💰 [A Guide to Fees and Commissions] Creators on Roblox can monetize their creativity by selling assets on the Marketplace. Here’s an overview of the process: 👇 1️⃣ Asset Creation: Design and create unique bodies, heads, accessories, and clothing for the Roblox community. 2️⃣ Upload Fees: Each submission requires an upload fee of 750 Robux 💸. This fee applies to accessories, clothing, bodies, and heads. 3️⃣ Moderation and Approval: After paying the upload fee, assets undergo a review by the moderation team. Approved assets are then ready for sale. 4️⃣ Earning Commissions: Creators earn commissions with every purchase of their item. If an item is bought within an experience using the Avatar Inspect Menu or the Avatar Editor Service, the experience owner also earns a commission. 5️⃣ Sales Data Analytics: For insights into sales performance, creators can refer to Sales Data analytics. It’s important to note that upload fees are not refunded if an item is rejected during moderation. Once approved, assets are published to the Marketplace for users to purchase. → Buliding Immersive Experiences at metatheory.studio | Roblox | Fortnite | The Sandbox | Spatial | #metaverse #virtualreality #roblox #immersivespace #immersivemarketing #vr #virtualspace #fortnite #spatial #thesandbox #web3

𝐓𝐡𝐞 𝐑𝐨𝐛𝐥𝐨𝐱 𝐌𝐚𝐧𝐢𝐚! [Its non-stop domination 👇] Roblox, the online gaming and open game creation system, is experiencing a surge in popularity, with brands from various industries joining the platform to engage with its highly active user base. 🔹 Brands Joining the Roblox platform Here are five notable brands that created experiences on Roblox: • Burberry 🆕 • Ralph Lauren • Vans • Gucci • Alo Sanctuary 🔹 Connecting with #FutureDecisionMakers Roblox’s staggering growth over the last two years has more than doubled to 70 million daily active users. This growth, coupled with the platform’s highly interactive nature, makes it a key connection point with future decision makers. 1️⃣ Engagement: Roblox offers a highly interactive way to connect and socialize virtually, with a heightened focus on personalization. 2️⃣ Reach: With over half of the Roblox community in Gen Alpha, younger than age, brands have the opportunity to reach this demographic early and grow with them. 3️⃣ Innovation: Roblox allows brands to experiment with new ways of engaging with their audience, from virtual merchandise to immersive experiences. 4️⃣ Community: Brands can build a loyal customer base by engaging with the Roblox community and involving them in their brand. Roblox offers a unique opportunity for brands to connect with the future wave of decision makers. → Buliding Immersive Experiences at metatheory.studio | Roblox | Spatial | The Sandbox | Fortnite | #metaverse #virtualreality #roblox #immersivespace #ImmersiveMarketing #vr #VirtualSpace #fortnite #Spatial #TheSandbox

𝐑𝐨𝐛𝐥𝐨𝐱 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 💰 [A Guide to Fees and Commissions] Creators on Roblox can monetize their creativity by selling assets on the Marketplace. Here’s an overview of the process: 👇 1️⃣ Asset Creation: Design and create unique bodies, heads, accessories, and clothing for the Roblox community. 2️⃣ Upload Fees: Each submission requires an upload fee of 750 Robux 💸. This fee applies to accessories, clothing, bodies, and heads. 3️⃣ Moderation and Approval: After paying the upload fee, assets undergo a review by the moderation team. Approved assets are then ready for sale. 4️⃣ Earning Commissions: Creators earn commissions with every purchase of their item. If an item is bought within an experience using the Avatar Inspect Menu or the Avatar Editor Service, the experience owner also earns a commission. 5️⃣ Sales Data Analytics: For insights into sales performance, creators can refer to Sales Data analytics. It’s important to note that upload fees are not refunded if an item is rejected during moderation. Once approved, assets are published to the Marketplace for users to purchase. → Buliding Immersive Experiences at metatheory.studio | Roblox | Fortnite | The Sandbox | Spatial | #metaverse #virtualreality #roblox #immersivespace #immersivemarketing #vr #virtualspace #fortnite #spatial #thesandbox #web3

𝐍𝐮𝐦𝐛𝐞𝐫𝐬 𝐚𝐫𝐞 𝐠𝐨𝐢𝐧𝐠 𝐔𝐏! [Gen-Z attention is shifting, don't miss out!!] 👇 The latest "attention metrics", shared in the Roblox Q2 2024 report, are just a confirmation of an inevitable shift happening in the industry. Immersive Media >>> Social Media A few notable numbers from the report: - DAU 79.5m, an increase of 21% of the million of users playing in Roblox from last year - Engagement hours 17.4b, 24% increase in the house engaged by players in the platform compared to the last year period - $955.2 m in Bookings, a incredible increase of 23% from Q3 2023 Marketing departments, there's be a lot of Roblox talking in the new few months 💥 → Buliding immersive experiences at metatheory.studio | Roblox | Fortnite | The Sandbox | Spatial | #metaverse #virtualreality #roblox #immersivespace #immersivemarketing #fortnite #spatial #thesandbox #uefn