WHAT IS YOUR FAVOURITE POSITION?
Inherently, we know that we can’t be all things to all people – you won’t please anyone.
No law firm can serve all clients in all markets with all services.
"Full Service" has always been B.S.
As Tim Williams, world-renowned marketing professional, explains in his must read book “Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success”, a clear differentiating positioning strategy results in:
· A well-defined set of criteria for identifying ideal clients.
· A stronger win ratio when soliciting new business, because you are playing to your strengths.
· Clearer direction for how your firm should spend its time, money and resources.
· A broader — not narrower — geographical market area.
· Fewer competitors, because there will be fewer firms who do what you do.
· Better margins, because focused law firms command premium pricing.
I discuss this and more virtually on 11 April as part of the PracticeEvolve INTEL Series. Why not join me?
See below for details.
Join our upcoming webinar https://lnkd.in/gR7fzybA to gain invaluable insights into the strategic pillars crucial for law firm success. Led by industry expert John Chisholm, with over 40 years of legal industry experience, this session offers law firms the opportunity to learn how to differentiate your practice, choose clients wisely, and align your pricing effectively.
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Servant Leadership. Helping Clients Balance Risk and Reward, Building a Solid Foundation to Protect Your Business
1moAnother year in the echelon of the best. Bring it back again once more my friend.