Effie Worldwide’s Post

Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing

We are excited to announce that we will be joining Ascential’s LIONS Division, alongside their impressive portfolio of brands - Cannes Lions International Festival of Creativity, WARC, Contagious, and Acuity Pricing (formerly Brand View) (subject to regulatory approval).    LIONS and Effie are the most powerful benchmarks of creativity and marketing effectiveness. We look forward to what we can achieve with the global marketing and business communities, and how we can demonstrate that really effective and creative marketing is a route to growth for all organizations.   Our mission to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally remains unchanged. Our ability to deliver it at scale and across our Academy, Insights and Awards programs becomes even greater. Our heritage as a not-for-profit will be preserved and transformed into a new global foundation: The Effie and LIONS Foundation, Inc. (subject to regulatory approval). The Foundation will be dedicated to educating the next generation of talent, offering training for all marketing students, especially those under-represented in the marketing community. The rigor and process of the Effie brand will remain, and our team will continue to deliver to the high standards you expect from us. Our new alliance has the potential to bring extraordinary value to our industry and we could not be more energized for what’s next. Creativity. Effectiveness. Together. Read more here: https://lnkd.in/eSWsH8J2 #effies Traci Alford Jae Goodman Philip Thomas

Cannes Lions Day 1: The first Grand Prix and Gold Lions have been awarded – so what do they tell us? Here are a few top-line thoughts from the opening day’s results in Lions Health, Outdoor, Print & Publishing and Audio & Radio: Big brands are back: Jury presidents made much of the fact that mega brands like Coke and Magnum have been producing outstanding work this year. The emphasis seems to have shifted towards ‘commercial creativity’ – rather than purpose for its own sake. Using creativity to drive business growth is absolutely on message at Lions 2024. Purpose moves centre stage: That said, there are also some potent examples of how purpose can become part of the commercial heart of a campaign. Coca Cola’s Recycle Me and Pedigree’s Adoptable both placed purpose at the centre of their winning campaigns. AI is already making its mark: Lions Juries don’t like tech for tech’s sake – but they do admire a clever AI-powered campaign. Siemens’ success in Pharma with Magnetic Stories - and an Outdoor Grand Prix for Pedigree’s adorable Adoptable - are powerful advocates for mashing AI together with great creativity. Shared success: There was plenty of success on day one for entries from the Middle East, India and Latin America. BBDO Dubai’s Child Wedding Cards looks like it will be one of the week’s high impact success stories, after picking up a Grand Prix on day one. Laughter is the best medicine: The Cannes Lions team let it be known that humour would be celebrated this year – and early award winners have shown this to be the case. Specsavers’ Misheard Version and Dramamine’s The Last Barf Bag are both worth checking out if you want to see how humour can lift even the most unlikely products and services. As Jefferson Starship might plausibly have said: “We built this city on sausage rolls”. Looking forward to a fascinating day two, with numerous entertainment and craft awards up for grabs. If you’re in Cannes, don’t forget to read the Lions Daily News…

Since 2016, 74% of Cannes Lions Grands Prix have been purpose-driven. Will this trend continue this year? While more brands embracing purpose is a positive step, System 1 has noted a decline in the effectiveness of winning campaigns, attributing it to a lack of humour. Is purpose draining emotion and effectiveness from ads? According to Revolt's Pippa Morris, Head of Strategy, and Kate McGarrahan, Strategy Director, the answer is 'Yes' if not done correctly. Read the full article here: https://lnkd.in/ehzcBm6G

Keeping you ahead of the curve with the latest marketing news and industry trends that unfolded this past month. We saw Cannes lions announcing their winners and brands gearing up for the upcoming Olympics in Paris and much more that has been happening around that. Here is some trending news that has been making rounds lately. #marketingnews #trending

With the news that Ascential has acquired Effie Worldwide to become a stand-alone initiative within Cannes Lions International Festival of Creativity, there is further evidence that awards in the advertising sector are beginning to be held to higher scrutiny by those who invest heavily in entering. 🦁 🏆 “The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked. All enlightened businesses know that creative, effective marketing drives growth," explains Philip Thomas, CEO of Ascential. Proving return on investment is something marketers are constantly being questioned about, and that is reaching as far as the plethora of industry accolades that always seem to be handed out. Entries into the Effectiveness category for Cannes Lions this year hit an all-time high too. Dani Gibson spoke with industry executives to understand how and why the perception of industry awards are changing and what they mean to different people. Thanks to Simon Cook, Laurent Simon, Matthew Waksman, Susie Walker, Pablo González de la, Guy Melzack and Brent Nelsen for sharing their thoughts too. I shall paste the URL in the comments below for you to read via Creative Salon Worldwide for free. 👇 #CannesLions #Effieawards #advertising #marketing #business #awards

A fantastic way to kick off the week - judging the Effie UK Awards! There's more than a few reasons it makes for an enjoyable experience... 💡 The bar is high so reading the entries always provides great inspiration 💭 Fellow judges bring a breadth of opinion and experience to learn from 🏆 Acting as a judge provides a new perspective on what makes award-winning work worthy, and the write up engaging, which can be applied to your own entries 🔎 Proving the value and effectiveness of advertising is important to our industry. These awards are evidence that advertising can and does have positive influence on brands and beyond #effies #effiesuk #effectivenessawards #effectiveness #marketingeffectiveness

It’s simple: Purpose is effective when purpose is done for a brand and company whose values and intentions are authentic.

Very excited to be a judge for The Effie's this year. Here are my 4 big takeaways after letting my experience sink in: Strategists don't network enough. It's easy to become isolated in our worlds. Get out and pick more brains! You never know where a new approach to attacking a problem could be hiding. It's a good prescription for imposter syndrome too 😉 A good idea is only as strong as the environment it lives in. A smart comms strategy is paramount to making any idea sing in our extremely fragmented digital lives. Selling a client on a crazy idea takes masterful (and simple!) storytelling. How can a simple insight drive massive results? What connective tissue is needed to get your partners to see an opportunity the same way you do? Strong client relationships matter here too. Building trust and excitement with smaller projects can go a long way in the end game. Never copy & paste your case studies. Take the time to hone, simplify, and romance for the category you're entering work in. The story of how a campaign came to be is just as important as the idea itself. Big results mean nothing without context. Simplicity is also key here. Remind yourself judges are going through piles of submissions. Best of luck to all of the entrants this year. I'm not envious of the tough decisions the final judges have to make!

In an industry burgeoning with award shows (and as winners of a lot of awards), I'd love for us to see juries in award shows encompassing the actual people whom we market to, judge the work themselves. Or heck, here’s a thought - even an award show by itself! How about categories like 'Youth' being judged by youth themselves? Or 'Marketing to families' being judges by families? Or 'Travel' being judged by travellers? Or 'Automotive' being judged by actual car buyers? And so on. Versus simply by us and our peers, so we can be a little less self-serving? Thanks ArabAd for featuring this perspective among other positive yet honest perspectives about the work we do (and should do more of) collectively as an industry, and how that work gets recognized (and should get recognized) by award platforms. Publicis Groupe Middle East Angela Bak