Effie Worldwide’s Post

As we enter Super Bowl Ads season, let's look back at the on-screen inclusion in last year's ads. In our 2023 Super Bowl Ads report we look at inclusion across gender expression, age, skin tone, body size, sexual orientation, and visible disability - and select intersectional identities. Here are a few nuggets from the 2023 report: 🏈 81 ads, 894 people detected on screen, 97 minutes of screen time 🏈 On average we see people with a masculine gender expression on screen 2x more than people with a feminine gender expression 🏈 People over age 55 are 30% of the US population, and have, on average, 8% of the screen time 🏈 Over age 30, the average screen time for people with a feminine gender expression drops from 50% to 25% Why measure inclusion? For the 2023 Super Bowl Ads, we teamed up with System1, The Creative Effectiveness Platform and combined our inclusion metrics with System1’s Star Rating, which predicts long-term market share growth. Ads with above average inclusion delivered an average Star Rating of just over 3.0-Stars, whereas ads with below average inclusion saw an average Star Rating of only 2.2-Stars. In the US, ads over the last two decades have averaged 2.1-Stars, but inclusion opens up opportunities to elevate brand building potential. Download the full 2023 report here: https://lnkd.in/gmmFSgmH Stay tuned for more Super Bowl Ad insights...

I've joined forces with Christy Harst along with a tribe of women to make some noise in the voiceover world in an effort to help other women's voices be HEARD in genres where male voices are typically heard. This video is proof that I can do this too!!!! Tag the MLB NETWORK on this video and let 'em know that they should make room for women voices! Please like and share this post! Maybe just maybe they'll get the picture! :) #bettertogether #womensupportingwomen #womenvoices #womensvoicesmatter REPOST: Did you know that 46.5% of MLB fans are women? According to Market Watch, Americans splurged a whopping $108 billion on sports in the 12-month span from 2016 to 2017 - $56 billion on events, $33 billion on gear, and $19 billion on gym memberships. Yep, that's billions! And guess who wielded the power in spending that colossal sum? Women.* Now, picture this: What if male-dominated sports brands like the MLB tapped into the potential of including more women in their advertising? Kesha Monk serves up the perfect example, showcasing how to seamlessly integrate women into baseball fan advertising. Her delivery is pure magic, capturing the thrill of epic moments in baseball history. While it's surprising that major sports brands aren't leveraging the influence of women in their ads, Kesha is far from shocking us with her ability to step up to the mic and drop absolute fire. She's lent her voice to powerhouse brands like McDonald’s, DreamWorks, Coca-Cola, and even promotions for OWN Network, the live show open for The Soul Train Awards, and live announcer for the Tony Awards. Kesha is a meteoric force, using her voice to amplify male-dominated brands. She's not just breaking barriers; she's building doors for other women to walk through. Let's give her a resounding cheer! *Script, images, and video clips are for demo purposes only. *Stats sourced from Forbes article "Women Impact the Bottom Line of Sports."

We're 1 month from the Super Bowl. Ads are being teased. Now seems like a good time to look back at the on-screen inclusion in last year's ads. In our 2023 Super Bowl Ads report we look at inclusion across gender expression, age, skin tone, body size, sexual orientation, and visible disability - and select intersectional identities. Here are a few nuggets from the 2023 report: 🏈 81 ads, 894 people detected on screen, 97 minutes of screen time 🏈 On average we see people with a masculine gender expression on screen 2x more than people with a feminine gender expression 🏈 People over age 55 are 30% of the US population, and have, on average, 8% of the screen time 🏈 Over age 30, the average screen time for people with a feminine gender expression drops from 50% to 25% Why measure inclusion? For the 2023 Super Bowl Ads, we teamed up with System1, The Creative Effectiveness Platform and combined our inclusion metrics with System1’s Star Rating, which predicts long-term market share growth. Ads with above average inclusion delivered an average Star Rating of just over 3.0-Stars, whereas ads with below average inclusion saw an average Star Rating of only 2.2-Stars. In the US, ads over the last two decades have averaged 2.1-Stars, but inclusion opens up opportunities to elevate brand building potential. Download the full 2023 report here: https://lnkd.in/gmmFSgmH Stay tuned for more Super Bowl Ad insights...

Sharing major props to POV partner Multi-Hyphen Media, and CEO and Founder Randi Matthews! Last week, Multi-Hyphen Media made waves in a feature written by Emmy Liederman. The #paid article points to MHM’s awesome work and how brands are redefining the creator landscape. Check out the article in the comment section below! Also, today is National Girls and Women in Sports Day. So, we're sending bonus props to our partners Rain the Growth Agency for all the work they're doing to help elevate the space. Check them out to learn more about their platform SheScales! Who are you giving props to today?

Thanks to everyone for voting! Isla Moon, adult creator, and travel influencer, took home The Female Premium Social Media Star of the Year award at The 2024 XBIZ Creator Awards Show. We can’t wait to see what this multitalented star does next. XBIZ Miami Creator Awards at a glance: #contentcreation #onlyfans #adultcontent #OF #socialmedia #creatoreconomy #slicedbrand #techpragency #techpr #publicrelations #pragency

This year's Super Bowl commercials were a refreshing change. Many of them were either directly targeting women or embracing women as the primary purchase decision maker in the household. It's about time! In 2013 when I sold big game ads at CBS, most brands were targeting men during the game. But, FINALLY, advertisers have caught on - women like football too! In fact, women's viewership is up 9% this year over last year. Many smart brands anticipated this and put every effort into targeting women. Cheers to ELF, ETSY, Wicked, Beyonce for Verizon, Temu, and Doritos for smartly targeting the primary purchasers in the household with their funny and timely messages. #superbowlads #marketingtowomen #branding #female Check out the stats here: https://lnkd.in/dgCcEKKA.

📺 In this week's Video News, we highlight the dominance of television as the most influential medium, how ad spending is expected to surge in 2024, what consumers are purchasing (and what they're not), and the effectiveness of ads during women's sporting events. https://lnkd.in/exmVTqgr #AdvertisingTrends #2024AdSpending #TVDominance

🔍 #KPI: Percentage of Listeners Identifying as Others 🔍 In this ongoing project to optimize Sway's album release strategy, we've calculated the Percentage of Listeners Identifying as Others. This KPI helps to understand the diversity within our audience, ensuring our marketing efforts are inclusive and effective. By recognizing and engaging with listeners of all gender identities, we can create a more inclusive marketing strategy that resonates with a broader audience. This insight is crucial for tailoring campaigns and connecting with fans on a deeper level. Stay tuned for more updates as we continue to analyze and optimize our strategy for Sway's global success! #KPIs #DataAnalysis #MusicMarketing #PowerBI #InclusiveMarketing #Diversity #AudienceInsights #victoriao #Armdari21DaysDataChallenge AMDARI

🌟 Words Matter Today: Cherish the Resilient Women in Your Life 🌟 Good morning! Today, let’s honor the women in our lives who have faced pain and emerged with incredible resilience. “Behind every strong woman is a story of pain, resilience, and a heart full of love.” – Unknown I came across this powerful TikTok video [https://lnkd.in/eZhhCJ9w] that celebrates the strength and resilience of women. Let’s take this opportunity to reach out to these remarkable women today. Ways to Show Your Appreciation: 1. Send a Message: Take a moment to send a text or call to show your appreciation. 2. Express Gratitude: Acknowledge the specific ways they’ve influenced and supported you. 3. Offer Your Support: Ask how you can be there for them and offer your help. Let’s make an effort to cherish and support the resilient women in our lives. Reach out and let them know they are valued and loved. #WordsMatterToday #CherishWomen #Resilience #Support #Time4Transformation #CoachMandy

🚨 Punchy Post Alert. The opening line of this Instagram post is like a red rag to a bull “Can we all calm down about the Oscar nominations, please?” Especially for women. We don’t like being told to ‘calm down’. Ironically the source article is written by a woman. Stirring the ‘outrage’ pot works as a tactic to get higher engagement on social. But ethically, it might not fit your brand values, so tread carefully! Vice UK's Barbie post currently with 326 comments (mostly negative) will probably show up on the monthly report as a ‘successful’ post. This is why I always look beyond numbers for success. Some of my clients only target a small niche audience, but get very positive anecdotal feedback from industry peers and clients about what we post. This can also mean a job well done. https://lnkd.in/ezfSCcpa