Meet The Speaker: Traci Alford Traci is an unwavering advocate for marketing effectiveness, believing that bravery is the cornerstone of marketing success. With a global career spanning both client-side brand stewardship - and her current role as the Global CEO of Effie Worldwide - Traci has consistently delivered results and driven growth. Since joining Effie Worldwide in 2017, she has expanded the organization's reach and impact through new awards and educational programs, fostering a culture of effectiveness in marketing across the globe. Under her leadership, Effie Worldwide continues to set the standard for excellence in marketing, empowering brands and marketers to achieve results that truly matter and championing ideas that work. #CannesLions2024 #Effies #IdeasThatWork
Effie Worldwide is more than lucky to call Traci Alford our leader, and any attendee at Cannes Lions International Festival of Creativity will be more than lucky to catch this insightful conversation!! I'll sure be there!!
Mark your calendars: 📅 Date: Thursday, June 20 |⌚ Time: 12:30—13:00 CEST | 📍 Location: Rotonde Stage, Rotonde