Effie Worldwide’s Post

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Our insights partner Ipsos US analyzed the data from the 2024 US Awards to uncover trends that emerged among the most #effective. Top Trend: Effie winners used an average of four platforms. Instagram, Facebook, and YouTube remain the top three most used, with TikTok rising to fourth place. #effieUS winners US Navy and VML took home a Gold trophy in the Social Media category while showcasing the power of a multi-platform strategy. Read the case study to see this top trend brought to life (complimentary access): https://bit.ly/3VEPKir

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