Effie Worldwide’s Post

Ipsos Creative Excellence have a tonne of fresh insights on how social fits into your media ecosystem and all the common pitfalls that are a legacy of linear video film thinking. Get in touch for a private session for you and your marketing team. #Effectiveness #Ipsos #Social

The influencer/brand fit has to be perfectly authentic. If it's not, it's obvious in the worst way and it won't sell. We see this WAY too often. 73% of Gen Z consumers and 68% of millennials look to creators to inform their purchase decisions, according to a study by Northwestern University. This is no surprise to the CMOs & marketing leads that I talk to and most brands have an influencer budget/department at this point, but the real question is, are they using creators in an authentic way or creating walking billboards? At LiveEQ, we create matches between our Creator Group & our clients resulting in 5x the conversion rates. It never feels fake because it's not. Authenticity is key to success. #equestrian #equestrianbusiness

DTC Marketers / Influencer Marketers / Brand Founders.... Are you going to GROW Conference in Los Angeles on March 5th? We are building a completely free influencer offering for attendees who run a DTC / Ecom brands. DM or let me know below if you're going so we can set this up. (Sorry for the discretion on the offer, not ready to launch publicly yet) #DTC #ecommerce #GrowConference

DTC Marketers / Influencer Marketers / Brand Founders.... Are you going to GROW Conference in Los Angeles on March 5th? We are building a completely free influencer offering for attendees who run a DTC / Ecom brands. DM or let me know below if you're going so we can set this up. (Sorry for the discretion on the offer, not ready to launch publicly yet) #DTC #ecommerce #GrowConference

From TikTok Shop to making brand experiences ‘Phygital’... For the second instalment of our ‘In conversation with’ series, Jordan Bourse Client Partner, Ecommerce at TikTok joins Influencer Business Director Abigail Fisher to discuss the future trends kicking off the year. For the full discussion check out the full video below, and keep your eyes out for the next instalment! #influencermarketing #influencertrends #socialmedia

In 2023, marketers simultaneously embraced the bold and went back to basics. It was the year of Barbiecore and Formula One, both of which served as examples of how brands can harness the power of cultural phenomenons. But it was also the year that consumers went crazy over “quiet luxury” and renewed focus on brand marketing in the face of dwindling effectiveness for social media advertising. Marketers and PR practitioners evolved their strategies to fit today’s realities. Thanks to TikTok , trends move faster than ever, but brands are getting better at playing that game, taking advantage of online interest in the next crop of “It” Girls and blockbuster tours from Taylor Swift and Beyoncé. Plus, fashion got a star-studded boost from the SAG strike as actors, unable to promote their projects, turned up at fashion weeks in full force. In influencer marketing, trending phrases like “deinfluencing,” came and went, but the sentiment behind them remains: Consumers, inundated with options, are priorisiting trust in the influencers and brands they shop from. And what to look out for in 2024? Well, TikTok’s influence in fashion is set to grow further after the US launch of TikTok Shop, its online shopping platform, in September. Read this year's top marketing and media stories. https://bit.ly/3GRDfci #Brand #Marketing #Fashion #Retail #beautybusiness #pr #communications #strategy #bof

Brands, are you ready for a #marketing makeover?💄 Did you know 90% of all 13-24 y/o are on Snap and 75% of 13-34 y/o are on the platform too?! There’s a common misconception that the marketing capabilities of Snapchat are not as advanced as what we’ve seen on Instagram and TikTok. I’m here to prove this wrong! Over the past 8 months creators have been flocking to the Snapchat platform due to the great monetization opportunities and ability to connect with their audience on a personal level. Brands have been doing the same thing. In the last few months, we’ve been seeing massive brands use Snapchat for their marketing efforts to target Gen-Z through influencer marketing. They are even incorporating live event coverage into their strategy by getting Snapchat stars on the ground to create content for brand pages. The #opportunities on the platform are endless 🚀

On April 23, the American Influencer Council, in partnership with Canopy and HypeAuditor will release our 2nd Annual Creator Economy Trend Report that highlights the current state of brand deals. Over 550 career creators responded and we are thrilled to share the results on International Creator Day. We thank all those who participated and amplified our efforts. A great segue to our research is the newly released study, ‘The State of Influencer-Brand Deals 2024’ from EMARKETER by Jasmine Enberg, Minda Smiley, and Paul Verna, who found that “US marketer spending on sponsored content on social media will rise by 16.0% this year to $8.14 billion. Most brands are increasing their influencer marketing budgets. Many creators say brand deals are drying up. Both are true: More money is flowing into influencer marketing, but new high-profile partnerships are harder than ever for creators to come by.” Download the report: https://lnkd.in/g-sF8qDa #creatoreconomy #brandpartnerships #influencermarketing #careercreators #creativecommunity

Get to know SQUAD! Meet Olivia Henderson, or as everyone calls her, Liv. Liv is our National Head of Influencer, responsible for developing enduring client relationships and overseeing the development and delivery of strategic influencer marketing partnerships for brands. So that you can get to know her a little better, we asked her a few questions: 1. Describe yourself in 3 emojis: 🌞 🥂 👩👧 2. Why do you believe brands need to move at the speed of culture? Relevance and connection are the two critical reasons that I engage with content aligning with cultural trends. As a consumer, it makes for a memorable brand experience. 3. What is your favourite trend or campaign from the last year? The surge in using TikTok as a primary search tool for booking travel and experiences. 4. What is your dream brand to work with? Peloton or Spotify! Keep an eye out over the next few weeks to meet the rest of our team. #meettheteam #influencermarketing #culture #influencermarketingagency

The Influencer Marketers Guide to the Modern Consumer