Eleanor Hawkins’ Post

With business functions and needs becoming more complex, how are companies keeping an eye on their brand? Jamey Boiter delves into the rise of the Chief Brand Officer (CBO), a role we have played for our clients for years. Read more here: https://lnkd.in/eP8TaQg8

We have been working away diligently all summer on brand activations, corporate and private events to bring you the utmost success with our team! Here’s a sneak peek into some recent activations over the last week. #brandmomentum #branddevelopment #brandambassadors #torontostaffing #staffingagency #marketingagency #promotionstrategy

🌼As the season blossoms with new beginnings, it's the perfect time to refresh your business with exciting promo products! 🌱 Whether you're looking to boost brand awareness, reward loyal customers, or gear up for upcoming events, we've got you covered. #jcmbranded #promotionalproducts⁠ #branding101⁠ #brandingdesign #merch #brandingagency #brandinginspiration #springproducts

Intriguing insight from SiteManager at the conference! 🎤 They emphasized the power of exclusivity in fostering brand loyalty. Creating that sense of belonging and uniqueness for our customers is a game-changer. Excited to delve deeper into this strategy! 🌟🔒 #BrandLoyalty #Exclusivity #ConferenceTakeaways 🚀🤩

Our latest LBBonline - Little Black Book article delves into Paddy Power's successful Euros campaign starring Danny Dyer. We discuss the power of aligning the right celebrity, creative, and timing when it comes to impactful brand partnerships. Check it out at the link below. Come on, England! 🏴󠁧󠁢󠁥󠁮󠁧󠁿 #ItsComingHome #BrandPartnership #TalentConsulting

Not every brand has the opportunity to sign the G.O.A.T. in their niche as a partner. Hexclad did, with Gordon Ramsay. I had two follow-up questions for Jason Panzer after he ran us through what the talks with Gordon looked like (posted a breakdown of this early this week—check out my profile to read it): 1) How has the brand evolved in the ~1yr since signing the partnership with Gordon? 2) How does Jason think about attribution for a massive deal like this? Here’s the breakdown of both:

As a leader you have to build brand engagement and brand awareness within your team. The more they know the happier and efficient they are. #lovemyjob #ilovewhatido #ttec #vwgroup #brandbuilding #buildingsuccesstogether

Q. Is the CMO the smartest person in the room? While a CMO may have a good grasp of marketing and branding, it is generally perceived that they may lack the broader business acumen required to be an effective CEO. There have been, however, interesting developments in boardrooms in the last few months. - Zoom's ex-CMO has become CEO of the video conferencing platform, Neat - Rated People ex-CMO has returned to be the new CEO. - Taco Bell (Yum Brands) has appointed their Chief Brand Officer (Michael Tresvant) to CEO. David Gibbs, Yum Brands CEO, went as far as calling Tresvant “a visionary business leader and best-in-class brand builder.” Are we seeing the rise of 'brand'? What do you think? #cmo #branding #marketing #advertising #skills #relevance #marketplace #skillsgap #impostersyndrome #validation # https://lnkd.in/dUuW3UXU.

"Every chance-to-win game hinges on an exchange that benefits both the consumer and the brand." Read about leveraging chance-to-win promotions in this blog post from The Lacek Group: https://ow.ly/C9yE50POFrf #rewardsprogram #sweepstakes #brandloyalty

See what's new in branding, data analytics an business model strategies that are bending silo's between marketing and others in your organization when you stop by and chat with our team at Strum -- booth #232 at the Financial Brand Forum. Safe travels. See ya there! #strumbrands #strumnames #strumplatform #bebrave