Sleigh the competition this Christmas!
I spoke last week about customers needing to support their local butcher this festive season, but you know that good will works both ways - butchers have got to be doing their part as well with awesome customer service, quality produce, and something a little different to what the big chains are doing. Being local isn’t enough! You’ve got to 'sleigh'!
Supermarkets often beat butchers on price and convenience, so what can butchers do about it? Go for value and quality. Make your store a destination people travel to visit.
While we butchers might not always match the giants on price, we can certainly outshine them on value. Why not bundle your premium Chrissy cuts with complimentary items like foil baking trays, goose fat, ham glazes or easy as side dishes?
Highlight where your produce comes from to get customers buying with their hearts not just their wallet. Create irresistible packages that make customers feel like they're not just getting more for their money, but put together items you just wouldn’t find in a big store. Think artisanal add-ons!
Don’t be shy about sharing the story and charm of your butchery – think what you can do that a supermarket can’t - big up your personalised service, your community connection, and the unique artisanal products that you can stock way faster than any supermarket can. Remind your customers that when they shop with you, they're not just buying ingredients; they're investing in a local business and contributing to the whole the community.
That’s the spirit of Christmas!
#ButcherGirlAlison
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Finance Director at Motorcycles of Manchester
5moThank you Electroswitch for your continued community support!!