Ella Eglinton’s Post

Expose Yourself! Do not be afraid to be yourself and revel in your flaws and imperfections (dead pixels) as these elements can be spun around to endearing qualities, originality, and memorable ad campaigns. See the below example of brilliance!!! Cheers!

I'm REALLY jazzed to announce that several leading companies are bringing their teams to Groceryshop this Fall (Oct. 7-9, Las Vegas). So much so, in fact, that I'm sending a shoutout to these amazing companies who are already signed up - across several different divisions! H-E-B, Kraft Heinz, Lidl US, Dollar General, General Mills, Nestlé, Giant Eagle, Inc., ALDI USA, SpartanNash, Costco Wholesale, Nestlé Purina North America. Why bring your team? Groups have more time and the ability to divide and conquer - enabling them to experience all of the innovative tech and informative sessions Groceryshop has to offer. You're able to not only retain a wholistic view of what Groceryshop offers, but also gain diverse perspectives! Not to mention that attending together helps align your team with the latest industry trends and strategies - ensuring everyone is on the same page. So! Who on your team would benefit from joining you at Groceryshop? Drop their names in the comments, and I'll reach out with information on how they could receive a complimentary VIP ticket! Let’s make sure every team member who could gain from attending Groceryshop has the chance to be there!! P.S. - Special shoutout to the PepsiCo team for the EPIC Chester the Cheetah pic. Maybe we do a competition for best creative team photo at Groceryshop? Hmm... 😁

It was great chatting with Diageo's Director of Sports, North America, Rick Pineda, in Vegas back in February for Super Bowl LVIII as part of Brand Innovators' Sports Marketing Upfronts. We discussed Diageo's partnership with the National Football League (NFL), how brands can make an impression with their sponsorship activations, and why data analytics is crucial for measuring these campaigns. Watch our conversation here: https://hubs.la/Q02tX_8y0

Here is a roundup of the Top 8 LinkedIn posts on my retail news feed in the last 28 days. By far the biggest interest with over 26,500 views was the first day experience posting of the new McDonald's CosMc location. Other topics of interest included articles on Hudson's Bay, UNIQLO and Subway. Thanks to all my followers and keep LIKING those posts! #retailnews #retailtrends #thanks #followers #followme

We’re beyond excited to have international retail buyers from The TJX Companies, Inc at this year’s Foodpreneurs Festival! The TJX Companies, Inc, represent over 4,800 stockists worldwide (including T.K. Maxx) and are looking for gourmet and specialty food brands from Australasia and Southeast Asia to stock at their stores across the US, Canada, Europe, and the UK; so if you’ve been wanting your products to go global, now is your chance! 🥫🌍😎 Why apply to pitch your products to the TJX Companies, Inc? • Gain access to millions of customers in international markets who value quality and affordability. • Expand your brand's reach beyond your home region with their extensive network. • Benefit from their expertise in sourcing, merchandising, and retail operations. How to pitch? Head to our website https://lnkd.in/ggeQva44 and: 1. Buy a ticket to Foodpreneurs Festival (you can't pitch without one). 2. Read ‘FAQs-Pitching to Buyers’ (they are super helpful for any questions relating to pitching at Foodpreneurs Festival). 3. Apply to pitch to the TJX Companies, Inc, by May 7th here: https://lnkd.in/gEGrnAEC If your pitch application is successful, you’ll hear back from the Festival on May 15th.

CosMc's... what a fascinating endeavor! I admit, I don't get it and this isn't my cup of tea. (pun intended) I'm not the target audience for this, but that's the thing I find most fascinating. Assuming McDonald's did a certain amount of market research (not to mention Bolingbrook being an ideal market segment for testing such a thing), McD's is being bold and innovative and trying something that has people thinking, "Wow... this is different... I'll bite!" (pun intended) They are also not shying away from saying, essentially, "Hey, we're just testing this out. Let us know what you think. We'll probably open up a few more, but hey, we could fail, and that's ok." Do you have that same brand equity and brand security? Are you willing to be bold, take risks, and test the market so openly and honestly? I want to see more like this from other brands, too. We've all got it in us... let's shake things up! (yes, pun intended, haha) https://lnkd.in/gA4MButs

Do you know why McDonalds or BMW are so successful? Why they are able to build a new store anywhere in the world and people show up on the day? Two things. They provide an amazing product. And they provide that same amazing product successfully in every single location. If you order a Big Mac from Mcdonalds in Sydney, it will taste the exact same as the Big  Mac in France. And better yet, if you go back to the same location it will taste the exact same each and every time. You will always get a shit burger People like to know what to expect. Once we have great service or have something delicious, we want that same thing the next time we have it. If you want to win over, not only your customers, but build advocates of your brand, consistency is everything. Because when it all comes down to it- a brand is all about consistency.

Take a deep dive into the 2024 #GrandEx Award and learn how Taco Bell and its cast of partners rewrote the playbook on experiential earned media—and scored the event campaign of the year—with "Live Más LIVE."

This article from Nosh.com (link in the comments) popped up in my email and it caught my eye because it featured prominently our clients NoBull Burger (and our packaging design!) - then I dug into it and found a very interesting take on big shows (Expo West) and smaller, regional shows and the perspective that brands have when it comes to participating, or not participating, in these shows - here’s a quick summary: At the Virginia Food and Beverage Expo, nearly 200 local brands showcased their innovations. Amid economic considerations, brands like NoBull Burgers and True Made Foods chose strategic focus over larger trade shows, prioritizing direct marketing and customer engagement. Key takeaway: In today's tight economic climate, emerging brands are becoming highly strategic with their resources to foster sustainable growth. It’s very interesting hearing brands leaning into the smaller shows - we’re lucky in North Carolina to have the Flavors of Carolina show which is one of the best shows I’ve gotten to attend because of its size and hyper focus on bringing retailers and NC brands together. Have you experienced the impact of choosing smaller shows over larger ones? What are your thoughts on strategic focus in brand growth and customer interaction? #BrandStrategy #CustomerEngagement #FoodAndBeverage #LocalBrands #SustainableGrowth #PackagingDesign #betterwithbuttermilk

LinkedIn Post: 🌮 Exciting News from Taco Bell 🌮 Thrilled to share the incredible journey of rebranding Taco Bell! 🚀 As the lead analyst, I spearheaded a strategy that revolutionized the brand's approach and elevated sales to unprecedented levels. Here are the key milestones: 1️⃣ Target Audience Refinement: Identified males 18-34 as the primary audience, strategically focusing efforts to capture more visits from heavy fast-food users. 2️⃣ Value Menu Innovation: Crafted the original "Value Menu" strategy, with the 59-cent taco as the star, providing an affordable and flavorful alternative to hamburgers. 3️⃣ Distinct Brand Personality: Established an edgy, cool, and engaging brand persona, creating a consistent DNA that resonated across all customer touchpoints. 4️⃣ Creative Execution: From advertising to in-store decor, every element was meticulously aligned with the brand personality, offering a unique and exciting experience. Results? 📈 The most successful campaign in Taco Bell's history! A whopping 35% weekly transaction increase for years. 🎉 This journey exemplifies the power of strategic rebranding and effective execution. Proud to have been part of this transformative process! 🙌 #BrandTransformation #SuccessStory #TacoBell ---