Email Marketing Tip: "Reaching the inbox isn't your goal - engaging people is" - Matt Blumberg Credit: OnlineToolGeek on Twitter/X
Reaching the inbox is just the first hurdle. The true magic happens when you craft emails that resonate with your audience and prompt action.
Most people don't positively engage with their spam though 😂
Engagement is the real goal. We've noticed that integrating personalized customer support into email campaigns greatly enhances engagement.
making emails personalized can help a lot on this
This is a great reminder to focus on value in email marketing. People are busy, so make your emails worth their time
Fantastic tips on email marketing. I'm really interested what's your favorite strategy for improving open rates?
How do you engage them via email if your not in the inbox? Bit of a miss here.. 🤣
Totally agree!
Matt Blumberg hits the nail on the head here
Compelling content is key to getting people to open, but then you need to offer value to keep them engaged