Emily Velez (Catallozzi)’s Post

Germany recently announced plans to enact historic changes to their film and TV sector, including the implementation of a TV and streaming investment obligation with a rights sharing requirement. 🇩🇪 Under the new investment obligation, broadcasters and streamers will be required to invest 20% of sales generated in the country back into European productions, 70% of which should be German language, with mandatory retention of rights for producers. This is a historic moment for local German content and comes hot on the heels of Germany’s producers’ association, Produzentenverband, signing the global IP statement alongside SPA and over a dozen other global organisations. 👉🏼 Learn more on Variety: https://ow.ly/Vr9Y50QI67U

TV streaming is poised to play a critical role in advertisers' upfront planning. As networks begin unveiling their upcoming entertainment offerings, Roku outlines key considerations for the 2024 upfront season. https://lnkd.in/eH4vmjbf #Upfronts #Streaming #Advertising #TV #RokuNewFront24

In a world that's ever more focused on ad-supported streaming, Roku is the leader in reach and innovation. The TV interface is crucial to both. Learn how Roku is leading the way in TV.  https://lnkd.in/dDwWYVDC #Streaming #TV #Advertising #RokuNewFront24

A useful quick explanation of the situation in the TV industry at the moment. This is not what everyone wants to hear, but it's important for us all to plan around the state of the industry as it is. (Thanks for sharing, Jude Winstanley)

Streaming reach for the Big Game increased 18% in 2023, and we expect that trend to continue in 2024. Learn how marketers can capitalize with innovative streaming campaigns that go far beyond a traditional 30-second ad — and set brands up for success all year long. https://lnkd.in/d5DkYYYY #Streaming #Advertising #TheBigGame #TV

How can Roku's ad offerings help your brand? Learn the results of Timberland's powerful streaming campaign in our latest Roku Case Study! #Roku #weareroku #streaming #advertising #TV

The Connecticut Network (CT-N) covered the state legislature’s Black and Puerto Rican Caucus Forum. You can stream this policy focused forum, featuring state agencies and members of the public, below: https://lnkd.in/esjsighu #producer #broadcast #streaming #publicaffairs #policy #publicpolicy

What a great ***** read 🎯 a clear vision on the Future of Media in “The Crash of 2033”, and what lead up to it. A thorough and accurate review of major disruptive market and tech shifts and their transformative effect on the media industry. A mandatory read for all #OTT and #Broadcast media professionals to solidify their strategies for the #FutureofMedia. It's kind of hard to watch as more people, with advertisers close behind, gravitate towards the increasingly fragmented #streaming abyss of big and smaller tech. Here, content is abundant, conveniently available on all devices, and (still) offered at an affordable cost. Meanwhile, traditional media finds itself desperately playing catch-up. They once held all the cards, yet they cling to outdated strategies of content bundling and replicating tired media narratives on modern platforms. I really appreciate the balanced, and insightful reviews of these complex, disruptive shifts. It resonates well with me perhaps because our team is aligned with the thinking, and we've been testing and implementing some of the technical suggested solutions in our testbed and even deploying some of them at customers at a smaller scale for years.🙂 Further to the Faultline thinking ► Traditional media's struggle reminds me a lot of #Nokia's downfall. Just like Nokia, traditional media seems vulnerable to a rapid collapse once negative market forces gain momentum. Traditional media could soon find itself in an unsustainable economic situation overnight, where e.g. previously lucrative sports rights deals are no longer profitable as viewers leave. Meanwhile, cash-rich streaming giants stand ready to snatch up these sports rights to fuel their ecosystems. ► Envision an edge in people’s home, e.g. via a software-defined Smart Home Media Gateway powered by cloud agnostic microservices, you can reduce risk while boosting some disruptive shifts in e.g. media distribution with a more consumer centric media experience: • effective and affordable #unicast/ #multicast #streaming at scale with Q/S • fuse media tech and IoT tech (#Matter), essentially making content technology agnostic in the home • accurate and transparent media & IoT #data #measurements while adhering to #GDPR/ global #privacy regulations • unlock latest technical capabilities, such as e.g. #LCEVC codec, for improved operational performance and viewing experience • future-proofs your home with a Smart Home Media Gateway, OTA upgradeable for new media and IoT functionalities • aftermarket for Smart Home Media Gateway’s (no #greenwashing) 🙏🏻 for sharing Faultline. Register 👇🏻 to get your free report. 🔗 #Ad #Advertising #ATSC #ATSC3 #Broadband #Broadcasting #cabletv #CTV #DVB #ISP #IPTV #FAST #media #mediadistribution #mediatech #MVPD #vMVPD #NAB #NabAmplify #NextGenTV #PayTV #SMPTE #StreamingMedia #StreamingTechnology  #Telecom #Television #TV #TVAdvertising #video

The final countdown to NAB has begun. Book a meeting with Christof Haslauer Andreas Spechtler Roland Vlaicu or Iwona Kowalska, and explore new monetisation opportunities that NativeWaves can create for you. #streaming #streamingmedia #broadcast #broadcastmedia #fanexperiences #fanengagement

Ever wondered what it takes to stream a large live sporting event? In this 4-part series, we uncover #streaming secrets with JioCinema (Viacom18). Watch Now: ow.ly/crMm50S0FN5