Emily He’s Post

Looking forward to having a few sessions on the category of revenue growth and data. After having working though thousands of different startup scenarios ranging from seed rounds to major corporate ecosystem deployments I really believe that the startup go-to-market and go-to-investor concepts need some healthy applied evolution. *Think you fit into one of my focus areas? This is just one of the collaboration conversations I am kicking off on 2024. I am really gearing these toward 'more than just talk' and many of them will evolve into partnerships, on-going pilot groups, community workshops, digital innovation strategies, and... revenue growth.

Are you a startup considering media for equity? 🤔 Then here’s our pitch to you on the advantages of our approach for consumer-facing companies hoping to capture a mass market. 🥁 From less dilution to objective advice on your media strategy (did we mention we’re independently owned?), have a look for yourself below👇

Ever dismissed the 'Go-To-Market' slide in a pitch deck? Think again! The magic of a startup's success often lies in the GTM strategy. It's much more than just a slide in a pitch deck. It's the roadmap to market dominance. GTM is where the vision meets reality, where the rubber meets the road. It's like a GPS guiding a startup from product creation to the customer's doorstep. Don't undermine your GTM. Treat it as a strategic tool. It's your secret weapon to outpace, outsmart, and outperform. To delve deeper into GTM strategies, contact me!

Those who know me are aware of my admiration for Sangram Vajre and Bryan Brown and their insightful book, "Move: The 4-question Go-to-Market Framework." My commitment to aiding startups in crafting effective GTM strategies is no secret, either. This naturally led me to the fractional cohort of GTM Partners. There, under the guidance of Bryan, Sangram, and Lindsay, I've been diving deep into the nuances of their GTM OS and how to execute it. But this journey is about more than just learning a system or earning a certification. It's about collaboration and mutual support across diverse GTM landscapes, motions, and stages of business maturity. My experience with peers like 🔶🔸Mason Cosby🔸🔶, Tim Hillison, Blake Williams 📒, Jason Yarborough 🐻, Sandy Yu, Tracy Hernandez, Adam Jay, Dale Zwizinski, and Jake Reni has been enriching. Despite our varied expertise, our shared goal unites us: to advance GTM globally, foster more profound understanding and more resilient businesses, and usher in a new era of GTM. I'm excited about the collective impact we can make and the new frontiers we'll explore together. Interested in the GTM OS, our partnership, or just curious about my journey? I'm always up for a chat. Let's connect.

Another inspiring story and speaker. Coco will set the tone for our work on values, boundaries, and non-negotiables. Always important topics, but even more crucial as we navigate the chaotic and divisive world we live in!

Whether at a brand or an agency, we know how challenging it can be to navigate PR and marketing for startups. Discover how a fresh perspective can make a huge difference and get inspired to rethink your strategies! 👇 Check out this insightful article by Vinat CEO and co-founder Sarah G. M., who shares her unique journey and practical tips: https://lnkd.in/e_SNTAvW

Level Up Your GTM this year and beyond! Are you ready to take your business to new heights? Get ready to dive deep into the world of go-to-market strategy with exclusive takeaways: 🔍 Discover the essentials of crafting a data-driven go-to-market strategy. 📈 Learn how to navigate the complexities of entering new markets. 💡 Unlock the secrets to fostering brand-to-demand and achieving success in the competitive landscape. Stay tuned for valuable insights, practical tips, and expert guidance to help you make the most out of your business ventures. Let's fine-tune your go-to-market game! #GoToMarket #BusinessStrategy #GTMSuccess ✨

Christopher Hastings Farrell and I delivered a presentation to the Techstars Los Angeles Accelerator cohort this week on getting early stage marketing and communications right. If I had to distill the entire talk down to a single slide, it's this one. Founders, it's critical to know the difference between business goals and marketing goals and to resist assigning marketers tactics. Have a conversation, make suggestions, and float ideas, sure. But if you've set a clear goal, let the marketing team tell you what the best path is to get there. That's why you've hired them -- to share their strategic AND tactical expertise, not to simply execute ideas you come up with. This creates the right accountability and ownership to create the best plans, and the ones teams actually want to drive forward. Sounds easy, right? But ask a director who's ever given an actor a line reading to "say it like this," or a CMO that told a designer to "make it green." We've all done it. You may find you slip into tactics more often than you think. Developing awareness is the first step 😎

As a partner at GrowthX, I spend my days working hard alongside founders helping them build and execute their GTM strategy. Here are the top mistakes I see founders making (and how you can avoid them): https://hubs.ly/Q02mT-pV0