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DoubleVerify expands its brand safety and suitability coverage on Meta. Advertisers can independently verify the quality of their campaigns in these captivating, user-generated media environments with this feature. #brandsafety #digitalmedia #advertising #dataanalytics #mediabuying #adscholars

The concentration of global ad spend on a few companies has increased significantly over the years. According to the data from WARC, the top five companies, Alibaba, Alphabet (Google and YouTube), Amazon, ByteDance (TikTok and Douyin), and Meta (Facebook and Instagram), are expected to take over half of the global advertising market by next year, with a combined share of 51.9%[1]. This represents a significant increase in market share compared to previous years. The top five companies controlling global ad spend are Alibaba, Alphabet (owner of Google and YouTube), Amazon, ByteDance (owner of TikTok and Douyin), and Meta (Facebook and Instagram)[4]. These companies are expected to see ad revenue rise 9.1% this year and 10.7% in 2024, with a combined share of 51.9% of the market by next year[1]. Sources [1] Global advertising to top $1 trillion in 2024, as big five attract ... - WARC https://lnkd.in/eT2B46JE [2] Worldwide Digital Ad Spending Forecast 2024 - eMarketer https://lnkd.in/g6pynYWR [3] Digital Ad Spend - Statistics and Trends (2024 Update) https://lnkd.in/gwujw5Tg [4] US Advertising Industry Concentration Data and Commentary - LinkedIn https://lnkd.in/ggjyZ2ax Sources [1] Global advertising to top $1 trillion in 2024, as big five attract ... - WARC https://lnkd.in/eT2B46JE [2] Global Digital Advertising Revenues: A Look at the Big Three https://lnkd.in/eKtncpBY

OOH that really make you go "Ohhh!"   Explore the intersection of creativity and technology in advertising! Dive into the world of Digital Out-of-Home (DOOH) advertising and discover how it's revolutionising the marketing landscape with dynamic and engaging brand experiences. From understanding how DOOH works to exploring its benefits, types, and tips for creating effective campaigns.   Learn everything you need to know about leveraging DOOH for your brand's success in this blog.   Read more: https://lnkd.in/gB-RMU5C   #Advertising #DOOHAdvertising #DigitalBillboards #DigitalHoardings

My #OOH Bucket List keeps getting shorter and shorter - but every once in a while I add to it. At the very top? The #Sphere Coming off #F1 Weekend in Las Vegas - take a read below why I feel advertising on this one-of-a-kind digital screen is like brand legitimacy on steroids! Thanks Morning Brew and Katie H. #Branding #Marketing #Advertising #DOOH #OOH https://lnkd.in/eUcvAvTS

A recent report by WARC, in collaboration with TikTok, has shed light on the rising influence of short-form video in enhancing brand recognition. The report suggests that incorporating short-form video into the media mix can boost brand recognition by a significant 20%: https://lnkd.in/eR8kgyfG #socialmediamarketing #socialadvertising #shortformvideo

What impact can interactive billboards have on advertising and marketing in this competitive age of creative digitisation? Interactive billboards have revolutionized marketing strategies, offering engaging experiences that captivate the target audiences. As per a recent example of Stella Artois's Wimbledon billboard, responding to rain and offering cashback, exemplifies this trend, enhancing brand visibility and consumer interaction. Analyzing campaign data through quantitative metrics like foot traffic and social media engagement, coupled with qualitative feedback, enables a comprehensive understanding of the campaign's impact, facilitating strategic adjustments for improved ROI. Leveraging social media sentiment analysis guides brand decisions, enhances customer experiences, and monitors brand perception. To add up, integrating social media into billboard campaigns can boost engagement by encouraging viewers to share interactions online, amplifying brand recognition and customer engagement. Hencforth, ultimately, deeply harnessing the overall analytics and ROI assessment tools optimizes the ad campaigns, thus, further ensuring that they meet the most comprehensive objectives effectively. #experientialmarketing #creativemarketing #campaignmanagement #adcampaigns #branddecisionmaking #decisionmaking #brandphilosophy #outdoorbranding #outdoormarketing #ooh #outdoormedia #Interactivebillboards #BrandEngagement #ROI #marketanalytics #touwncrier #touwncriermedia #touwncriermediaproductions #retailbranding #outdoorretail #outdoorretailoutlets #billboards #interactiveads #interactiveadvertising #adagenciesmarketingthemselves #adagency #socialmediacampaigns #integratedadvertising #customerengagement #brandvalue #brandaffinity #creativeadvertising #fmcg #realestate #consumergoods #nonconsumerdurables #productmarketing #offlinemarketing #offdigital #mainlineadvertising TOUWN CRIER Touwn Crier Media Productions

In the ever-evolving realm of advertising, the choice between traditional and digital out-of-home is not just a decision — it's a strategic move. As businesses grapple with the decision of adopting cutting-edge digital approaches or sticking to the tried-and-true traditional methods, it can be challenging to navigate the complexities of both worlds. From the immersive capabilities of digital tech to the timeless charm of traditional billboards, this article from Entrepreneur Media breaks down the strengths and weaknesses of each. For the full insights on how to empower your brand to thrive in the ever-evolving market --> https://lnkd.in/guiwmcdv #generationactive #zoommedia #gymtv #fitness #fitnessindustry #health #healthy #healthyliving #healthylifestyle #advertising #advertisingindustry #outofhome #digitaloutofhome #ooh #dooh #outofhomeadvertising #oohadvertising #digitaloutofhomeadvertising #doohadvertising

Inflation is hitting all of us hard, which means marketing departments must do more with less. This is exactly why mobile tours are a great method of experiential marketing, one that reuses assets, hits a wide audience, and forms a personal connection with consumers across your route. In our latest Inspira Insight blog post on the Association of National Advertisers, we're sharing a few ways to make your mobile tour cost-effective, straight from the experts who've done it many, many times. https://lnkd.in/ef_SZk5t

In the past, brands connected with audiences through emotional "Brand Stories." As social media rose, this evolved into "People Stories," reflecting real people to appear more authentic and purpose-driven. Now, the shift is toward "Product Stories." Brands are focusing on the intrinsic qualities of their products to connect with consumers. On platforms like TikTok, product stories—like the durability of a Stanley mug or the capacity of a Uniqlo bag—have become internet sensations, emphasizing the product's unique features. #Marketing #Advertising #CannesLions #BrandBuilding

Unlock the power of movement with digital mobile billboard trucks! These dynamic advertising vehicles are transforming how brands connect with audiences. Stay ahead of the curve by choosing the right service provider to amplify your message across your target market. Discover how to define your goals, assess experience, and ensure high-quality displays in our comprehensive guide. https://lnkd.in/guMe5xq3 -- #Advertising #Marketing #DigitalBillboards #MobileAdvertising #BrandStrategy #OutOfHomeAdvertising