I took my 5-year old to the zoo today for a mommy-and-me day. What does this have to do with anything? Bear with me; I’ll explain 🐻
First and foremost, we had so much koala-ity 🐨 1:1 time 🤣
Without his little brother there, he got to pick everything we did and saw.
I took the time to unplug and be fully present. No following up with clients or checking emails.
We had no agenda.
Our only goals?
✅ Spend time together
✅ Have fun
By letting him explore the zoo and decide what we did for most of the day, we discovered a new exhibit I had never seen on our previous visits.
This experience got me thinking about how we approach our audience in our content strategies.
When we cater our writing or messaging to a large, non-specific audience, it can often be too broad and general. However, when we consider a single person's perspective, we can find hidden gems and value offers in our products or services.
Just like my son led us to a new, exciting exhibit at the zoo, focusing on the needs and desires of one specific person can uncover unique insights and opportunities that might otherwise be overlooked.
While it's cool to discover something like this after a day with my son, it's even more fun and important to remember to experience the world like a child—full of wonder and without the stress and obligations we experience as adults.
Sometimes, the best insights come from seeing the world through fresh, curious eyes.
Senior Planner @ VCCP Health | Mentor
2mohttps://pophealth.beehiiv.com/p/025-22-june-2024