Pattaya will get its first luxury all-inclusive hotel, Paradisus, a brand owned by Meliá Hotels International. This will also be the first Paradisus resort in Asia.
Wonderful to see that Asset World Corporation , one of Thailand's prolific hospitality developers, is trying out new things and new brands.
I didn't know anything about Paradisus until now. I like its brand expression: “The destination is now included.” It's the brand's promise that every Paradisus resort is shaped by its location and brings the destination to guests with a curated range of activities inside and outside the hotel, in a setting that's harmonious with the local landscape, all at no extra cost.
That should soften a misgiving about all-inclusive, ie, it keeps the money within the house, without benefiting local enterprises much. I think reliable chains are even more mindful of this now, given consumer trends such as go-local and sustainability, which includes tourism's function as supporting local livelihoods. Read more about the pros and cons of all-inclusive here: https://lnkd.in/dSfesq74
The Paradisus in Pattaya will be located in Jomtien. A new Melia hotel will also rise in Pattaya, located in AWC's mixed-use attraction, Aquatique, that will open in December. Paradisus will open in 2028. Interestingly, the resort is huge, with nearly 700 keys, and aims to attract domestic and international meetings to fill up those rooms. And I thought luxury all-inclusive is mostly for leisure travelers.
Pattaya has improved tremendously over the years. New attractions such as Aquatique and the all-inclusive offering will increase its appeal further.
Read more about the news here: https://lnkd.in/g5r5G3ee
Photo: Signing between Melia and AWC
#allinclusiveresorts
