Entravision US Media’s Post

In a highly competitive political battleground, young Latino voters are Arizona’s new difference makers. Young Latinos can impact the vote in Arizona, as half of the state’s A18-34 Latino registered voters are non-Partisan (Independent/Other). They are also 43% more likely than the general Arizona electorate to be non-Partisan (Independent/Other). Entravision has a full portfolio of marketing solutions with TV, Radio and Digital to help deliver your message and reach the Latino voter. #hispanicmarketing #hispaniccommunity #spanishlanguage #tvadvertising #radioadvertising #radioshow #brandedcontent #influencermarketing

📻 Political Advertisers -listen up! The 2024 election year is upon us and reaching your target voters is essential. It won't cost you an arm and a leg. We’ve leveraged Nielsen Media Impact to show you how you can reach 12% more voters without increasing your budget. https://bit.ly/3HXaPhT Gracenote #ratings #advertising #advertisingstrategies #radio #radioadvertising #impact #politicalcampaigns #political #listen

The Latino vote isn’t just a one day event anymore. In the 2022 midterms, more than 3 out of 4 Latino voters in the Southwestern U.S. voted early, either in person or by mail. In fact, Latino voters in the Southwest U.S. were 29% more likely than overall Latino voters to cast their vote before election day. Entravision has a full portfolio of marketing solutions with TV, Radio and Digital to help deliver your message and impact the Southwest’s crucial Latino early voters. #tvadvertising #radioadvertising #brandedcontent #tvnews #hispanicmarketing #digitaladvertising #digitalamarketing

Pollinate's latest research explores Australians' reactions to the high-profile 'Yes' campaign, underscored by John Farnham’s classic, “You're The Voice.” Here's a snapshot of our findings:   34% of 'No' voters affirm the ad strengthens their existing stance. 55% feel the campaign hasn't swayed their position. Among undecided voters: 66% remain unaffected by the commercial. 16% find themselves more confused post-viewing.   Pollinate CEO, Howard Parry-Husbands notes, " The ad clearly evokes powerful emotions, but our research suggests it has hardened people’s opinions."   Despite its prominent media coverage and a substantial $4m budget:   Only 28% of the audience have seen the ad. A significant portion of 'No' voters think there is not enough detail and are angry at the lack of clear information for such an important issue.   Stay tuned for more insights as we continue to monitor the evolving perspectives on the Voice Referendum. #marketresearch #insights #voicetoparliament https://lnkd.in/gym7c8vH

Powerful insight for the advertising and communications industry: Of course emotions matter but there is no point trying to give someone a cuddle when they want clarity and are angry. The John Farnham Voice ad is beautiful and powerfully evokes a sense of belonging and identity. The problem is that a lot of people think the Voice is going to undermine belonging and erode our identity. Which is why this ad has failed to close the gap. Pollinate does research to ensure your communications: 1. Are delivering to the strategy 2. The strategy is going to achieve the goals 3. the goals are the correct goals meet the objectives. Our research shows that as an industry of communications professionals we need to do better and we can do better.

Primary season is here! It's time to start planning your campaign’s GOTV operation. Click to learn more about how Arena can help your campaign reach the voters you need to win. https://lnkd.in/gFJkyi5v #Republicans #Conservative #Politics #Campaigns #Politicalcampaign #Getoutthevote

Powerful insight for the advertising and communications industry: Of course emotions matter but there is no point trying to give someone a cuddle when they want clarity and are angry. The John Farnham Voice ad is beautiful and powerfully evokes a sense of belonging and identity. The problem is that a lot of people think the Voice is going to undermine belonging and erode our identity. Which is why this ad has failed to close the gap. Pollinate does research to ensure your communications: 1. Are delivering to the strategy 2. The strategy is going to achieve the goals 3. the goals are the correct goals meet the objectives. Our research shows that as an industry of communications professionals we need to do better and we can do better.

📻 The 2024 US election year is upon us. Did you know that radio could help you reach more voters WITHOUT increasing your budget? Check out Nielsen’s latest case study with iHeartRadio, Audacy, and Cumulus Media which proves radio could be your secret weapon to win big in the 2024 political season. Learn more about it here: https://bit.ly/3HXaPhT 

📢 Engaging with the Hispanic Community: A Vital Approach to Addressing Key Voter Priorities 📢 As we gear up for the upcoming elections, it's crucial to address the issues that matter most to our community. According to a recent article by UnidosUS, key concerns for Latino voters include pocketbook issues, immigration, and gun violence. These priorities highlight the importance of effective communication and engagement with the Hispanic community. At Estrella TV West Palm Beach, we are dedicated to connecting businesses with our local and loyal Hispanic audience. As the only local Spanish-speaking television station from Boca Raton to Vero Beach, we understand the power of speaking to the community in their own language. Local television and digital advertisements are not just tools for promoting products and services—they are vital channels for sharing essential information and encouraging civic participation. Through strategic partnerships with Hearst Digital, we amplify our reach, ensuring that important messages about voter priorities, candidate information, and key events are delivered effectively. Together, we create impactful campaigns that resonate with our audience, driving engagement and fostering a well-informed community. Join us in making a difference. Let's ensure every voice is heard and every issue is addressed. Contact us to learn how Estrella TV and Hearst Digital can help you connect with the Hispanic community and achieve your goals. #HispanicCommunity #LocalTV #DigitalAdvertising #VoterEngagement #EstrellaTV #HearstDigital #LatinoVoices #CivicParticipation