EPIC Global | gaming and esports agency’s Post

Explore the dynamic evolution of esports in our comprehensive article, tracing its journey from a niche pastime to a global phenomenon. We delve into the historical milestones, the impact of technological advancements, and the challenges and strategies shaping the industry. Gain insights into the market strategies of industry players like OverActive Media, and understand the complexities of managing a profitable esports organization. A valuable read for professionals and enthusiasts alike in the gaming and tech industries. #EsportsEvolution #GamingIndustry #TechTrends #BusinessStrategy OverActive Media 🎮💼🌐 https://bit.ly/48LWQXl

Empowering the Future: eSports Takes Center Stage in the Middle East As the global gaming phenomenon continues to captivate audiences, the Middle East emerges as a thriving hub for eSports. From the rise of powerhouse teams to visionary government initiatives, let's unravel the key facets of the gaming revolution in the MENA region. Embark on a journey into the heart of the Middle East's gaming renaissance: https://ow.ly/ZIIr50Qybyp #eSportsRevolution #GamingCulture #TechInnovation #MiddleEastGaming

I've just published a piece on my blog titled "The Next Play: Innovating Esports Beyond the Niche". This article delves into the critical turning points in the esports industry, particularly focusing on the recent closure of the Overwatch League. It's a deep dive into the challenges and opportunities that lie ahead for professional gaming orgs and esports. I explore key areas where esports can evolve – from embracing innovative technologies and storytelling to prioritizing inclusivity and sustainable business models. I argue that the future of esports lies not just in the games themselves, but in how they connect with and captivate audiences beyond their core followers. I invite you to read my blog post and join a meaningful discussion on the future of professional gaming and esports. What innovations do you think are necessary for esports to thrive? How can the industry better engage with a broader audience? Let's brainstorm the possibilities and map out the future of this exciting field! Read the full article here: https://lnkd.in/gdAdp-yK #Esports #GamingIndustry #Innovation #Discussion

A new era for esports in the Middle East. Craig Levine, co-CEO, speaks to WIRED Middle East about the burgeoning esports landscape, charting its meteoric rise and envisioning its boundless potential. “What it’s gone through over the last two years really has been this moment of consolidation in the industry,” Craig observes. “We’re incredibly excited about the future. We see that the underlying KPIs of viewership and attendance and players on our products are all rising at an all-time highs, and we’ve taken advantage now of this climate and been able to say how we create stakeholder alignment with different people in the industry, whether that’s publishers, whether that’s teams, how do we all come together in a sustainable way to create the lay the foundation of growth that’s going to be needed to continue to fuel this generational fandom for the years to come.” #esports #gaming #wired #middleeast #leap24 Savvy Games Group https://lnkd.in/dyu5_8Jt

Super necessary, the R6 competition needs this interaction. In recent years we have only seen a drop in spectators and zero sponsorship in championships and teams. Ubisoft has the worst policy of denying and banning sponsors from betting, but it is these same companies that are most willing to invest a large amount of money in their championships. GRID is a partner of several brands that can be there today. Peripheral brands once had the need to compete in championships, but today they are world-renowned companies and no longer necessarily need to be in these spaces. I also believe that Ubisoft doesn't know how to sell its product, but in fact this is almost a fact of the world of esports. Big teams are teaming up with people from Shikenso Analytics to analyze how much exposure your brand generates to others is worth. So I think it is necessary for GRID to come in to do this work, which is not done well today, absurd amounts requested scare brands, as they do not understand the real value. Esports is going through a time of bringing things more into reality, and these analyzes will bring this to Ubisoft.

For many companies in competitive gaming, the past year has been difficult, to say the least. Facing lower-than-anticipated returns on investment, some brands have reduced their spending on esports in favor of stepping up their presences in the broader casual gaming space, throttling the advertiser relationships that have long formed the bedrock of esports teams’ revenue strategies. #competitivegaming #esports

Do you think marketing research can help the e-sports industry and gaming in general? Most definitely 🎮. Here's a post to spark some ideas.

Plenty of supporters watch mainstream sports they've never really played... Esports fans are different. 99% percent of our average audience are players themselves, and avid ones at that. For me, this is what makes the industry such an exciting place to be. So what does this mean for fan engagement? Above all else, gaming is an interactive passtime. Fans want to connect with their chosen sport in a meaningful way, so creating opportunities for them to do so should always be the number goal. At 1 Up, we use a three word mantra to target our ambition for the work we produce: Authentic - Immersive - Unforgettable This is what esports fans expect, and more importantly, it's what their commitment deserves.

GRID esports has broadened its esports 🎮 portfolio and links to the gaming sector via a partnership with Ubisoft, becoming the exclusive esports live data platform of the BLAST R6 Major Atlanta. 🌐 Moritz Maurer, CEO and Founder of GRID esports, said: “The legacy of Rainbow Six Siege is a great foundation to build upon and we are excited to make esports game data part of this incredible ecosystem. 🚀 “Partnering with Ubisoft we are looking forward to leveraging together the GRID Data Platform for the purpose of building an Esports data ecosystem and fueling growth of the Rainbow Six Esports scene.” 🌈🕹️ Francois Tallec, VP, Brand and Transmedia, Partnerships at Ubisoft, remarked: “At Ubisoft, we recognize the need to innovate in the fast-paced space that esports is, and to keep our community constantly engaged. “Our partnership with GRID and the shared understanding of our esports data’s potential promises to unlock exciting opportunities to engage fans and innovate across the board.” 👥🔄💡 #GridTechnology #BusinessNews #GamingIndustry #InnovationDeal #SBCNewsEurope #GameDev #TechCollaboration #UbisoftGridAgreement #FutureTech #DigitalGaming #IndustryNews #GridInnovation #UbisoftNews #GamingAlliance #TechPartnership #BusinessCollaboration #UbisoftGrid #SBCUpdates #TechDeals #GamingInnovation #GridTech #UbisoftInnovation #BusinessTechNews #GridUbisoft2023 Read More⬇️ https://lnkd.in/evCYGwn4

Why the esports industry’s publisher ownership model is on its way out Craig Levine, co-CEO, talks to Alexander Lee Digiday about the evolution of the publisher esports model and why working with esports operators to run their esports simply makes good sense for publishers in 2024. Craig shares insight on why collaboration and partnerships, independent of publisher ties, emerge as avenues for growth and innovation in this rapidly transforming ecosystem. Craig says: “The flexibility for publishers to scale their esports activities up and down without in-house hires is just more flexible. The same reason you have a PR company or an event agency is the same reason that we’re finding success with publishers wanting to work with EFG.” read more 🔗 https://lnkd.in/eqEzpRTc #esports #gaming #gamepublishers #gamingindustry