We're boots on the ground on a shoot in Colorado capturing video footage and social content for one of our clients. 🥾
At Equine Network, we know the importance of having strong and unique branded content. These content shoots provide branded images and videos that help our clients increase their brand loyalty, make their brand easier to recognize, and elevate our clients from other competitors in the equine industry.
🎥 Learn more about the video production services we offer: https://lnkd.in/gjKRqWNe
Are you an equestrian business owner who wants to promote your business with video but you don't live or work in a picture perfect location?
Give me five minutes and I'll show you one ridiculously simple trick so you can create an ideal location to shoot horsey content.
#EquineVideoPro#EqineVideo#VideoMarketing#VideoContent
Who remembers Jurassic Park? 🧐
My client came to me asking if we could do a social media advert promoting the new Super Tramp that’s being built. The idea was maybe to do a parody of the glasses shaking in Jurassic Park. 🎥
With no budget, no super fancy equipment and no acting experience from the employees, we got it done. 🎬
This was such a fun time filming this and all the laughs BTS made it worth it 🤣 What was the last simple and low budget video you shot for a social media ad campaign? 🤩
#marketing#socialmediamarketing#socialmedia#socialmediamanager#content#contentcreator#editor#videoeditor#advert
Is your Content Home Alone???...
Here are Kevin's Content Tips to help you produce Content that helps you convert.
These are easy to apply and they will certainly help you have success with your content.
In the meantime...
...and paraphrasing Kevin...
Merry Christmas ya filthy animal!!! 🎄🎁🎅
#Marketing#Sales#businessdevelopment
Identify your brand's identity and buyer persona before diving into content creation. Know who you are and who you're speaking to. #Branding#MarketingStrategy
This advert is a perfect example of a good advert done with storytelling.
Can you guess the technique of storytelling used here?
You guessed right.
The Hero's Journey
Who would ever ask a tortoise to compete with a Hare, like really?
It is a fact that a Tortoise can never win over a Hare even if the Hare is walking.
But here, in this advert, we're meant to believe that a Tortoise, (one of the slowest animals in the world) against all odds can indeed win a race with one of the fastest animals.
Very interesting.
This advert depicts the three main acts The Hero's Journey Technique is always divided into. The Departure, The Initiation and The Return.
The Departure; The Tortoise was called out to leave its normal ordinary world to compete with an animal that he had no business competing with in all fairness.
The Initiation: It goes through the rigour of trying to race even if it doesn't look like it. It is at this stage that it finds a factory making cars, not just any car but a Mercedes AMG GT It goes in, gets the car and zooms 🚗🚗💨💨💨💨
The Return: It returns to its ordinary normal world victorious. Breaking all barriers and becoming victorious against all odds.
Here Mercedes made it clear through storytelling that the Mercedes AMG GT is a very fast car. Knowing how we live in a fast-paced environment these days, this advert is able to appeal to the general audience that anywhere they need to get to fast, they can with this brand of Mercedes.
Would you use this technique to tell a story about your brand? Let us know in the comment section. And I am always available if you need my services to help you increase sales and engagements for your brand, you can always send me a message. I'd love to hear from you. Don't forget to follow me if you want to keep seeing more of this.
P.S. Be careful what you wish for. The hare had told the tortoise before the race started, “You better have a jetpack under there, turtle”. The tortoise got more than a jetpack. It got a Mercedes AMG GT.
#Storytelling#Storytellingtechniques#Creativewriting#TheHerosJourney#MercedesAMG#Copywriting.
Love the BTS look!