Erica Taylor, Ph.D.’s Post

Are your data and insights driving a poor customer experience? That's the question we researched and found some answers to, in our webinar for #pharmasales audiences on March 12. Our hosts, Liam Butler from RxTro and Bryn McGeever from Ausdocs Holdings Group shared some very valuable insights on this topic. The idea was to explore the history of 'data-driven sales models' in #pharmaceuticalindustry and their relevance to today's #healthcare industry. Our idea was to analyse: 📢 Why traditional datapoints cannot work today.  📢 How CRMs have opened a world of possibilities  📢 Transforming from a targeted to a lead-generation model Some of the key takeaways from this webinar were: 🔈 Why patient-centric is not 'always' customer-centric! 🔉 What is our take on the evidence-based models adapted by the pharma industry? 🔊 Is it time to change the older data-driven model into a customer-centric approach? Many such insights were gathered from a wealth of data we gathered during our research. If that sounds interesting, check out our video below! Have we missed out on anything important? We would be happy to discuss this in our next installments! Do let us know in the comments section!! #pharmaceutical #pharmaceuticalindustry #pharmanews

It's always a challenge to remain one step ahead of your competition, and the #pharmasales know more about it than anyone! What with the tussle to meet up with the #generalpractitioners in #primarycare settings to meeting up with #salestargets for the quarter, it's quite a challenge to keep up with #customerengagement. If you are someone who is facing all these challenges, check out the video below to see if you are on the right path towards that customer-centric approach!

Learn from customer success stories . From the remote home office to the global corporate complex, Smartsheet is transforming the way the world works. My team Szabolcs Toth Martina Lazárová David Fotter @ Lighthouse Consultings guide you the way. Visit our booth @the Münchner Management Kolloquium . #smartsheet #technology #portfoliomanagement #transformation

FREE - Upcoming FDA Webinar. During this public meeting led by FDA and the Digital Medicine Society (DiMe), we will explore how PGHD can advance remote clinical trial data collection and facilitate high-quality clinical outcome assessment. https://lnkd.in/gekZ_wXU

Evolve your medical engagement strategy with a comprehensive nine-step guide from experts, Milo Elmir and Gary Lyons. From imagining the next-generation engagement model to embracing the power of analytics, they provide actionable insights to align teams, rethink content development, and build an infrastructure for global scalability. Read the full article: https://bit.ly/42fCAeJ #AvalereHealth #MedicalStrategy #DigitalTransformation

This is very insightful .

Empower your practice with Pharmaceutical Society of Australia's upcoming webinar. Learn to manage cumulative medicine risks and deprescribe for better health. Join us on 27 March at 7 PM AEDT. Register today and be part of the solution: https://buff.ly/49PSFu2

Discover how #IQVIA #patientengagement experts, Adam Sohn, Jessica Zakar Meservey, and Melissa Connolly, transformed a top ten pharma company’s measurement framework. Dive deeper into their journey and insights in the Fierce Pharma article, “Quantifying the Impact of Customer Experience on PSP Outcomes.” Read more now: https://bit.ly/3AkryuT

🚑 There's immense potential for Life Sciences to enhance patient experiences and outcomes, but the current focus may be misdirected. 🎙️ During our recent webinar, our panelists Florent Edouard, Matthew Salzmann, and Chris Bidad highlighted a critical trend: patients are increasingly seeking empowerment and taking control of their healthcare. Their expectations are getting higher and higher. However, there's a concerning risk that without accessible, validated healthcare support, individuals may turn to unreliable sources like TikTok and Instagram for information. 🔍 It's time to break this cycle and refocus our efforts on putting patients at the centre of everything we do. At PEN, we specialise in guiding pharmaceutical companies through this transformative journey, helping them build initiatives that prioritise both patient needs and business objectives. 💬 Ready to align your organisation with patient-centric principles? Connect with our patient experience capability leader, Magnus Franzén-Rossi, to discover how we can support you on this journey. 🔗 Catch up on the full webinar and download our whitepaper here: https://lnkd.in/gXpNbtPw Download the whitepaper: https://lnkd.in/eqEEk8ps #LifeSciences #PatientEmpowerment #Healthcare #PatientCentricity #PatientExperience #PatientValue

So what if you have 100 sites!.. Let us tell you HOW our unique 'Scale for a Purpose' model is impacting the way Clinical Trials are run.… #VelocityCARE #clinicalresearch #clinicaltrials #clinicalresearch