A message of optimism and hope for my fellow entrepreneurs in the lead generation industry in light of the recent FCC rulings.
The end is not here! I only see changes for the better. Don’t let all the messages of doom and gloom shatter your spirit, most of the doomsayers are just selling a solution, because fear sells. What’s changing are the things that people really don’t like about the lead generation industry…the selling of aged leads and “implicit” opt ins with large numbers of “marketing partners.” These were the business practices that drove consumers nuts and gave this industry a bad name, so good riddance. If your company is creating a good consumer experience, where users know WHAT they are signing up for, and they know WHO is going to call or text them after, you’re going to be fine!
I’ve already had dozens of conversations with my peers and I’m thoroughly impressed at how nimble (one of core values!), innovative, and collaborative the small business owners and entrepreneurs in this industry are. So many of us started with an idea, a credit card, and some chutzpah, and have bootstrapped 7, 8, and even some 9 figure companies in the face of big ad tech companies who have never wanted us to take any market share and succeed. We keep succeeding and we’ll continue to succeed.
I’m proud of my teams, what we’ve accomplished, and the roadmap we have for next year. I’ve built a camel not a unicorn and we are going to keep on growing and thriving as we have all these years.
At HyperTarget Marketing, we’ve already adapted and made changes to comply with the new regulations, long before this weeks ruling made them official. If you’re looking for high quality compliant clicks, calls, and leads, we’re here to help your business grow.
At Pipes.AI, we have a best in class AI and human hybrid solution to follow up on your customers, prospects, and leads, built from experience getting our hands dirty and doing it ourselves at HyperTarget. If you didn’t see the news, we won the “best implementation of AI” award year at the Affy Expo. Keyword “implementation,” because our solution is not an AI novelty toy, its field tested for growing businesses and it works!
Drew 📞 Thorne-Thomsen Aubrey Washington Blake Elliott Gregory J. Dobak Jennine Rexon Travis Prouty Adam Chickman Steve Rafferty Adam Young Harrison Gevirtz Corey McCutchen Nick Aragon Anthony Paluzzi Justin Elenburg David Quiec Michael Ferree Sara Malo Amanda Farris Mohammad Alkandari Stan Pavlovsky Leo Danconia Darren Blatt Joey Liner Peter Klein Chris Shihadeh Brett Kaufman Zack Bloom Tim G. Ali Azarvan Sean Fenlon
National Account Director-Department of Defense | Retired Army Colonel
1wLove this. Not surprised about Robert’s positive impact. Just another day for RS.