Eric Evans’ Post

In recent years, countless consumers have been inundated with constant automated calls and texts from businesses using the lead generator loophole, a strategy enabling multiple merchants to obtain marketing consent from a consumer all at once. However, the FCC intends on doing something about it, if recently proposed rules pass as expected. DE Partner and Chief Growth Officer Chad Gottlieb explores these rules in depth, and their consequential impact on compliance requirements, in this new DE Insight: https://hubs.ly/Q02bTVqV0 #FCC #Robocalls #LeadGeneration #Compliance #DEInsights

Verification doesn't increase the chances of a sale on an individual lead BUT... It does reduce the amount of leads needed to make a sale This means... - A lower CPA - Operational efficiency - Improved morale in sales and marketing teams Verifying leads increases conversion rates because it removes the leads you could never sell to anyway #marketingoperations #verification #datastrategy

Hey fellow marketers! 🤔 How's everyone navigating the TCPA landscape and staying compliant amidst the evolving regulatory changes? 🚦 The Dec 13, 2023 FCC ruling closing the lead generator loophole, compliance is more critical than ever. 📑✨ Share your insights and experiences—how have you effectively managed TCPA requirements, ensuring your strategies align with the latest regulations? Any tips, tools, or best practices you swear by? Let's start a conversation and pool our collective wisdom! 🗣️💡 Drop your thoughts in the comments below. Together, we can elevate our compliance game and stay ahead in this dynamic marketing environment. 👊🌐 https://lnkd.in/gnhPteMW #TCPA #RegulatoryChanges #MarketingStrategies

If you buy leads or you market for cases, a very important FCC rule is expected to pass next Wednesday, Dec. 13th - the new rule requires marketers to get direct, one-on-one consent with consumers under TCPA before you’re able to call them. This new rule is supposed to reduce robocalls, but often, this illegal communication originates from sources outside legitimate business practices, often from overseas. Make sure to work with US-based intake. This will effectively end lead brokers and likely wipe out many small lead generators. Reevaluate your lead generation practices and third-party vendors to ensure compliance. Adapting to the new one-to-one consent requirement will be crucial to avoiding exposure to litigation and FCC fines. Marketers and sellers will have six months to bring their operations into compliance once the rule is enacted, likely at the end of the summer of 2024. Our TCPA attorney is already ahead of this and recently spoke at the TCPA World Conference on this topic, helping other agencies. Work with an agency that solves these issues for you and doesn’t expose you to litigation or fines.

The clock is ticking! ⏰ Starting January 27, 2025, the FCC will enforce new TCPA rules. This means your lead generation must be compliant to avoid steep fines. 📈 Join us on Thursday, July 25th for a webinar with Matthew Marx and Dustin Owen. They’ll discuss: ‣ Quick overview of the new regulations ‣ How to generate compliant leads ‣ Ensuring your existing database is compliant Register now and arm yourself with effective, compliant lead generation strategies that will protect your business and keep sales flowing. Register here: https://hubs.ly/Q02GrCr40 Have questions about the FCC changes? Drop them in the comments below! 👇 #LeadGeneration #TCPACompliance #Webinar

"The presentation of the data and how it is collated makes it very easy to action upon. The automated reporting system is a game changer, especially with how it allows you to set the reports up exactly how, when and where you want them." - Michael Morrison, Lamp Source Ltd. Uncover the hidden potential of your website traffic. Try Lead Forensics today and see for yourself how it can help you turn website visitors into qualified leads. https://hubs.ly/Q02wyk3Y0 #b2b #websitevisitors #b2bsales #b2bmarketing

The FCC dropped a huge ruling closing the “Lead Generator Loophole” today. What happened? The FCC ruling today mandates one-to-one consent for lead generation, emphasizing consumer privacy and transparency. Quick Insights: - One-to-One Consent: FCC now requires individualized consent, promoting higher-quality leads and personalized approaches in lead generation. - Compliance Period: A six-month window is provided for industry compliance. Timely adaptation is crucial. We know the big challenges this shift presents. Verse.ai has been preparing for over a year in anticipation of this ruling and is ready. Our compliance team ensures your operations align seamlessly with the new regulations, safeguarding your business and processes. Stay tuned, as we will be releasing some great resources to explain and help you navigate the new ruling.

Heads up to sales and marketing leaders: The FCC just passed a ruling related to online consent. This not just for lead gen companies or lead buyers. This concerns first and third party data. The new FCC ruling changes the way businesses are allowed to reach out to customers. Stay tuned to Verse.ai for insights on how this will affect your business and what you can do to remain compliant while serving your customers. #tcpa #compliance #leadgeneration #salesandmarketing

Do you know your customer acquisition cost (CAC)? 💡CAC represents the total investment required to acquire a new customer. This cost includes all expenses related to the following: 🔹marketing campaigns,  🔹advertising,  🔹sales efforts, 🔹other activities aimed explicitly at acquiring customers. ⚡️By calculating CAC, businesses can determine how much they need to spend to acquire new customers and compare it with the revenue. We've prepared a template to calculate CAC with Alina Zaiets 🇺🇦, marketing consultant for B2B tech service companies and CEO at Marketing Pot. ➡️ Comment "Inspired" to get a free template with a CAC calculation. If you want to learn whether your financial routine works efficiently, contact me and schedule a consulting session: https://lnkd.in/drpwD35K In case you need to sort your marketing tasks, schedule a call with Alina https://lnkd.in/dBUp2vmf

Follow directions. Some owners have portals where questions have to be submitted, and some require you to label questions by section, so make sure you’re following their system and not going rogue. #smps #proposalmanagement #costproposals #b2bmarketing