Eric Evans’ Post

Domain Health vs Volume 👊 The never ending battle... What should be prioritized.. And by who!? 👀 Here is how we set it up. ⭐ Target Accounts; SDR team runs 1 to 1 messaging. Inbound is run here too! (SDR Outbound Domain 1) ⭐ High Ranking Triggers; SDR team runs a more relevant automated sequence we know we convert at high level. (SDR Outbound Domain 2) ⭐ Nurture Campaign; Basically free marketing for us to create awareness of the problem. ⭐ Drip Campaigns; We bucket our marketing list by persona and send continual value. For nurture and drip campaigns its really not that complicated... 4 Domains; 1 rests the other 3 rotate daily by persona. 🎇 No one does outbound on main company domain!! 🎇 #sales #domainhealth

For account-based marketing (ABM) to reach its full potential, sales needs to be actively involved. How can sales teams contribute to ABM success? - Provide input on target account selection - Share insights from prospect conversations to inform campaigns - Deliver customized pitches using ABM assets like targeted case studies - Help assess account readiness and ideal entry points - Set meetings with key accounts after initial ABM nurturing - Report back on what messages and approaches resonate most By collaborating closely, marketing and sales can orchestrate a unified ABM strategy combining ideal outreach sequences for each target account. Join our Teachable course to learn more about aligning sales and marketing with ABM for maximum impact. https://lnkd.in/gWhxG-jJ With sales as a key player, you can build trust and credibility with accounts to drive conversions. Integrate sales into your ABM approach today. #ABMRevolution #UnlockYourGrowth

What lead generation strategies are you using in the healthcare technology and digital health space? Are you still relying on Rolodexes or hoping for SQLs through standard campaigns? Let's hear from the veterans out there. When internal marketing efforts go cold and Rolodexes run thin, how do you keep the momentum going? Share your thoughts in the comments below 👇👇👇👇👇 #healthcaretechnology #digitalhealth #leadgeneration

For account-based marketing (ABM) to reach its full potential, sales needs to be actively involved. How can sales teams contribute to ABM success? - Provide input on target account selection - Share insights from prospect conversations to inform campaigns - Deliver customized pitches using ABM assets like targeted case studies - Help assess account readiness and ideal entry points - Set meetings with key accounts after initial ABM nurturing - Report back on what messages and approaches resonate most By collaborating closely, marketing and sales can orchestrate a unified ABM strategy combining ideal outreach sequences for each target account. Join our Teachable course to learn more about aligning sales and marketing with ABM for maximum impact. https://lnkd.in/gWhxG-jJ With sales as a key player, you can build trust and credibility with accounts to drive conversions. Integrate sales into your ABM approach today. #ABMRevolution #UnlockYourGrowth #PrecisionEngagement #ABMSuccessJourney

How mature is your nearbound motion? Are you running off spreadsheets (we love spreadsheets) or leveraging automation (Reveal, et al) to scale your account mapping and nearbound sales and marketing? The growth we're seeing in our partner channel aligns with what we see in the market: Companies with strong partner ecosystems are thriving. Orchestration for greater impact and scale through a combination of partner specialization and account based engagement, will leave you better prepared to withstand whatever comes in the future. Nearbound is maturing and well so, is ABM. Combining your account-based segmentation and marketing strategy (ABM/X) with your partners and sellers in a nearbound (overlap accounts at scale) GTM strategy, leverages the relationships in your ecosystem to surround your customers with trust and influence, mapped to a set of accounts that drives focus and demonstrated expertise by your sellers and partners. We're talking increased precision, productivity and predictability — where everyone involved in the process knows their value and why you're better together. Do I hear repeatability? Moving away from spray and pray, with a targeted nearbound account-based program, will help to: 1️⃣ Give you a better understanding of customer need and demand 2️⃣ Identify the partners that have the right expertise, capabilities, and relationships 3️⃣ Identify and prioritize overlapping accounts and carve out a piece of the market — i.e., a set of accounts to commit returning to your partners and sellers 4️⃣ Execute an end-to-end experience for your sellers, partners and customers 5️⃣ Deliver the most value to your sellers, partners and customers in a repeatable and predictable motion The end result = more pipeline, happier sellers, more productive partners. All created through ABM and nearbound working together to drive higher ROI. Looking to connect with nearbound marketers and sellers out there on what's working for you and you're starting to test in maturing your value-led programs. 🌱 #Marketing #ABM #ABE #Nearbound

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𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥 𝐭𝐫𝐢𝐠𝐠𝐞𝐫𝐬? Actions that prompt a response from customers or prospects. Examples include 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐯𝐢𝐬𝐢𝐭𝐬, 𝐞𝐦𝐚𝐢𝐥 𝐨𝐩𝐞𝐧𝐬, 𝐜𝐥𝐢𝐜𝐤𝐬 𝐨𝐧 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐥𝐢𝐧𝐤𝐬, 𝐚𝐛𝐚𝐧𝐝𝐨𝐧𝐞𝐝 𝐜𝐚𝐫𝐭𝐬, 𝐚𝐧𝐝 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐫𝐞𝐠𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧𝐬. They allow businesses to engage with their audience at the right moment. This increases the likelihood of conversions. 𝐈𝐧 𝐚𝐧 𝐀𝐁𝐌 𝐜𝐨𝐧𝐭𝐞𝐱𝐭, 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐚𝐧𝐝 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐡𝐞𝐬𝐞 𝐭𝐫𝐢𝐠𝐠𝐞𝐫𝐬. 𝐇𝐨𝐰? 🤔 Say one of your prospects opened a few emails with subject lines mentioning the term 'Campaign automation'. This denotes their specific interest in the topic. You can use this insight to deliver timely and personalized content, addressing the accounts' specific needs and pain points This drives higher engagement and ultimately helps in nurturing and converting valuable accounts. #b2bmarketing #accountbasedmarketing

Is it taking too long for your technology company to get in front of prospects? At TechStak Marketing, here's how we build sustainable and results-driven lead generation: → Tailored marketing and sales approach with our AI → Operational in days NOT weeks or months → Targeted in-market prospecting and nurturing → Smart sales outreach and spot-on messaging → Advanced analytics to see what's working Faster to market = accelerated sales cycle! Ready to convert leads into conversations and sales? Explore what we could do for your business: https://lnkd.in/eCgVqSJt #TechStakMarketing #Marketing #Sales #B2BMarketing #MarketingAgency #LeadGeneration #AI #ArtificialIntelligence

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But let's be real, navigating the waters of lead generation can be tricky work. We hear ya! Here are 3 Strategies you probably don't know exist: 1. Automation funnels tailored to your clinic's vibe. 2. AI-driven analytics for smart-spending on ads. 3. Recession-proof plans to keep your doors open, no matter what. Dive deeper into each of these on our website and see how Bold Conversions by Kristine Lazo can transform the way you attract and convert leads – all while saving time and cash! 🚀 Keen to see it in action? Book a demo and witness the magic firsthand. 👉 https://lnkd.in/geDByd3m Got questions or wanna share how you tackle lead gen? Drop a comment or DM us! #LeadGeneration #MarketingAutomation #HealthcareMarketing #HealthcareMarketing #PatientAcquisition #MarketingAutomation #MedSpaMarketing #MedicalMarketing #Estheticians #MedSpa #bodysculpting #fatdissolving #beautytech