Music & Marketing Consultancy // ex-Riot Games, Sony Music, EA // Former Creative Director of K/DA Seraphine
In 2022, “Top War” - The 4x strategy mobile game had a problem…Western players had no clue on who they were. The game was already charting on the top grossing charts, but it had to find a way to expand its fandom beyond traditional user acquisition channels. For a game that had 40m downloads and with 20% of its user base coming from the U.S….this is weird! As a veteran in the Music x Gaming x Hollywood nexus, that’s where myself, Legendary Entertainment and Yodo1 Games came into play. Top War eventually expanded its fandom into the Pacific Rim community while Legendary was able to tap into the lucrative emerging markets of mobile games However, these integrations still face cultural barriers for both game studios and Hollywood studios. There are many missed opportunities because people only look at the Top 1 or 2 IPs or the Top 1 or 2 gaming studios. Many latent opportunities left unexplored in the “middle market” Mobile games are now a must win battle for IP owners beyond the traditional windowing of movie theaters > streaming > consumer products, especially when entering into the emerging markets of Asia. With Despicable Me 4 coming out, where should Gru play?? https://lnkd.in/gpdKc_yy
Top War x Pacific Rim: Complete Movie | All Cinematic Scenes (Full Screen)
https://www.youtube.com/
It was great working with you on that project Eric Tan!
Hadijat M.
5mo
Gipsy danger what a beaut 😍
ManyMangoes 🥭
5mo
Navigating cultural barriers in gaming & entertainment requires creativity and understanding - like Musk's approach to innovation 🚀 Let's explore the untapped middle market for more success!
Great stuff Eric Tan