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Eric Ries Eric Ries is an Influencer

Founder and Executive Chairman, LTSE

Today, I’m joined by Ritu Narayan, the co-founder and CEO of Zūm, a recently crowned unicorn startup built to “modernize student transportation to make it safe, sustainable, and accessible for all.” The company began when Ritu noticed that the issues she faced as a working parent trying to find a reliable, trustworthy way to get her kids to and from school were widespread. It started working with individual schools, then pivoted to partnerships with public school districts. Zum now carries thousands of kids in thirteen states to and from school in its electric buses. Transparency, efficiency, and stakeholder equality are just a few of the things that make it both a beloved and successful company. Ritu and I talked about all of that, plus: 🔵 How Ritu came to entrepreneurship 🔵 Tackling an antiquated and entrenched RFP process for public schools 🔵 Scaling trust 🔵 How coming from the outside allowed the company to transform the industry 🔵 Being a woman engineer 🔵 Shifting from a B2C company to a B2B company 🔵 Zum’s values: customer obsession, doing things the right way, thinking big and executing meticulously, and building better communities. 🔵 How a clear mission makes alignment easier 🔵 Zum’s “Five Step People Program” to reinforce culture and behaviors You can listen to or watch the episode here: - YouTube: https://lnkd.in/gAVy8Qxc - Spotify: https://lnkd.in/gxMDyDwf  - Apple: https://lnkd.in/g6VTnXq8 Here are just a few takeaways from the conversation: The outsider perspective is a bonus. Needing to learn how an industry works from the ground up may seem like an obstacle, but it can actually help identify areas in need of reinvention. And, as in Zum’s case, leads to billions in contracts. Never get your strategy confused with your vision: “Ultimately we were really solving the problem for children and parents, no matter which way it went through,” Ritu explains. Don’t be afraid to pivot, no matter how insane it seems. Zum started off as a B2C company, but soon realized that reinventing as a B2C company was the way to make a bigger impact through a larger company that would be much more sustainable. Acting on customer feedback is key to growth: A culture that clearly values and responds to customer feedback is the foundation of any business that hopes to grow as quickly as Zum has, and it’s grounded in trust and satisfaction. Financial success and solving social problems go hand-in-hand: With the right structure, companies can scale the positive impacts for every stakeholder. All it takes is a conscious decision not to prioritize one over the other. A huge thank you to our sponsors. Without them, this podcast wouldn’t be possible: Mercury DigitalOcean Neo4j

Tavares Antonio R

Product Designer, Ex-Meta Ex-Linkedin 🧑🎨

3w

Cool will check it out. I remember when they were young startup lol 😂

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Thaddeus McCollum

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3w

Ritu Narayan's journey with Zūm is truly inspiring and impactful. What are your thoughts on the key takeaways from the conversation?

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