Erin C. Kadzis’ Post

The best experience for a product marketer is being part of a growing company. It can be $0-100m, $100-500m, $500m to 1b or beyond. Every growth stage will present challenges and will require creativity in positioning and GTM design including a deep understanding of buyers, market dynamics, and where you have a strategic moat (or the one you need to build). That’s where you’ll feel super uncomfortable and energized at the same time. I was reminded of that yesterday as I was riffing with a friend on these exact topics. You know who you are 😉 That’s the magic in #productmarketing 🪄and why it’s the best job in marketing (according to me). I’m hiring too. See link in the first comment. #hiring

📢We're hiring a Product Marketing Manager for an exciting new role that covers all of savi Europe, liaising with our colleagues across Europe🎉 💡The Product Marketing Manager will lead all marketing efforts for savi's platform.  💡They will deeply understand our target clients' everyday challenges and succinctly explain how savi's product helps solve customer problems.  💡Through close collaborations with product managers, marketing content designers and writers, and product developers, the Product Marketing Manager shapes effective, impactful marketing content. This person needs to be able to help our business grow, championing what we do externally and building internal positivity for and consensus behind our Purpose, Mission, and Vision. Key responsibilities: ⚡Craft savi's product storytelling vision and voice. ⚡Communicate internally and externally articulating our platforms benefits and features in a compelling manner that resonates with our commercial teams and clients. ⚡Lead the production of product marketing content development. e.g. Tailored sales enablement materials, pitch decks, product demos, case studies, customer testimonials, ROI calculators, social media posts and web content. ⚡Create and drive go to market (GTM) strategies for new product/feature releases to ensure effective product/features launch ⚡Collaborate closely with product management to understand how platform features align with market needs; and to understand feature adoption and usage. Optimising marketing communications and ensuring communication of how our solution addresses customer pain points effectively. ⚡Effectively communicate the unique value proposition of our platform for different customer segments. ⚡Manage and communicate a product marketing deployment timeline. Collaborating with other group marketing functions for cohesive campaigns. ⚡Stay updated on competitor activity and industry trends refined strategies appropriately Competencies ✔️Proven expertise in Product Marketing, having previously taken new products (and/ or features) successfully to market ✔️Excellent collaboration and interpersonal skills with the ability to work with multiple geographically dispersed teams across the business ✔️Excellent multi-channel communication skills, capturing the unique stories, and visual assets that that engage clients and drive commercial outcomes ✔️Outstanding social media marketing skills connecting and developing audiences and growing relationships with them over time. Results-driven approach with a focus on data-driven decision-making ✔️A customer-first mindset that can be demonstrated through past projects and project outcomes.  ✔️Proficient in translating technical specifications and capabilities into customer and business value statements For a full job description please email [email protected]. #hiring #productmarketing #northamptonshirejobs

#hiring *Product Marketing Manager (Hybrid)*, New York City, *United States*, fulltime #opentowork #jobs #jobseekers #careers #NewYorkCityjobs #NewYorkjobs #SalesMarketing *Apply*: https://lnkd.in/grJ7aZJN As a global marketing experience company, Quad's goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We've built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we're all driven to perform at our best- for ourselves and our clients. At our core, we're a company that believes we can always create a better way. The Product Marketing Manager will lead product positioning, sales enablement, and go-to-market strategy for key data intelligence and media portfolio solutions. In addition, the position will strategically position and market our suite of solutions to new and existing customers. This is a hybrid role in New York, NY. KEY RESPONSIBILITIESThe Product Marketing Manager is responsible for developing and executing key product marketing initiatives to drive the success and growth of Quad's core offering including the following. Own product positioning and messaging that clearly articulates our benefits and differentiation. Provide industry insight to product, sales and marketing. Lead GTM prioritization and marketing strategy for existing and new releases. Collaborate with internal teams across sales ops and L&D on training. Contribute to the development of sales enablement materials and communications. Work with the larger marketing team to develop and activate product-oriented campaigns including thought leadership, content marketing, events marketing, and earned media. Create and contribute to compelling marketing collateral, including core sales enablement materials, blogs, whitepapers, case studies, and product documentation. Partner with client-facing teams and sales enablement to create resources and training to effectively communicate our product offering to clients and prospects. Ensure the seamless development of client-facing roadmaps, materials for quarterly business reviews, product-oriented pitch decks, and other critical client-facing material. JOB REQUIREMENTSEducation: Bachelor's degree or higher Experience: 6+ years of experience in media with at least 4+ years in product marketing or agency sales development Knowledge, Skills & Abilities: Expertise in Advertising and Media: A deep understanding of the advertising media landscape, including emerging trends and technologies, is essential for success in this role; be well-versed in industry dynamics, competitive positioning, and client preferences. Possess the ability to translate our offerings into s

Totally agree with this. There's so much pressure on every marketing team to prove ROI. But for PMM's, the most important work is to be helpful. Don't worry about whether another team owns a KPI. Instead, focus on driving value for the business cross functionally.

#hiring *Product Marketing Manager (Hybrid)*, New York City, *United States*, fulltime #opentowork #jobs #jobseekers #careers #NewYorkCityjobs #NewYorkjobs #SalesMarketing *Apply*: https://lnkd.in/gpA6Cndn As a global marketing experience company, Quad's goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We've built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we're all driven to perform at our best- for ourselves and our clients. At our core, we're a company that believes we can always create a better way. The Product Marketing Manager will lead product positioning, sales enablement, and go-to-market strategy for key data intelligence and media portfolio solutions. In addition, the position will strategically position and market our suite of solutions to new and existing customers. This is a hybrid role in New York, NY. KEY RESPONSIBILITIESThe Product Marketing Manager is responsible for developing and executing key product marketing initiatives to drive the success and growth of Quad's core offering including the following. Own product positioning and messaging that clearly articulates our benefits and differentiation. Provide industry insight to product, sales and marketing. Lead GTM prioritization and marketing strategy for existing and new releases. Collaborate with internal teams across sales ops and L&D on training. Contribute to the development of sales enablement materials and communications. Work with the larger marketing team to develop and activate product-oriented campaigns including thought leadership, content marketing, events marketing, and earned media. Create and contribute to compelling marketing collateral, including core sales enablement materials, blogs, whitepapers, case studies, and product documentation. Partner with client-facing teams and sales enablement to create resources and training to effectively communicate our product offering to clients and prospects. Ensure the seamless development of client-facing roadmaps, materials for quarterly business reviews, product-oriented pitch decks, and other critical client-facing material. JOB REQUIREMENTSEducation: Bachelor's degree or higher Experience: 6+ years of experience in media with at least 4+ years in product marketing or agency sales development Knowledge, Skills & Abilities: Expertise in Advertising and Media: A deep understanding of the advertising media landscape, including emerging trends and technologies, is essential for success in this role; be well-versed in industry dynamics, competitive positioning, and client preferences. Possess the ability to translate our offerings into s

The kind of brand you want to work for.

Hello network! 👋 Know a product marketer who's ready for their next adventure? I'm thrilled to have the opportunity to grow my team!  💪🏾💪🏽💪🏼 Here are some qualities of strong candidates: * Develops great relationships across teams * Knows what it takes to create effective sales materials * Writes jargon-free copy and crafts presentations that sing * Takes pride in producing high quality deliverables * Being data-informed isn’t (just) a buzz-word * Looks for opportunities to learn Check out the full job description for all the details. #productmarketing #b2bsaas

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