Erin McGivney’s Post

💡 In the realm of experiential marketing, the integration of technology is not just a trend; it’s a transformative tool that elevates the entire campaign. Embracing technological advancements enables brands to create more engaging, interactive, & memorable experiences. Here are some key technologies to consider: #experientialmarketing #technology #ExhibitusCraftingBrandExperiences

Experiential marketing is like the rockstar of the marketing world. It's all about creating memorable and immersive customer experiences to connect with a brand. Whether it's a captivating product launch, a branded event, or an interactive online campaign, we ensure that your audience engages with your brand on a profound level. #experientialmarketing #customerexperience #marketingagency #marketingdoneright

⁉️Have you heard of #ExperientialMarketing? It is a strategy that engages consumers through immersive, interactive experiences, creating memorable and emotional connections with a brand. 💭It goes beyond traditional advertising by involving consumers directly in hands-on experiences, often through events, pop-ups, or virtual reality, to foster deeper brand loyalty and awareness. Can you think of a successful experiential marketing strategy? Let us know in the replies below! #YourTeamMarketing #DigitalMarketing

Extremely happy to receive the acceptance letter for our paper "Immersive Advertising via Co-Creation: Lessons from the Visitor Economy" to be published in the Journal of Advertising Research! This is my first publication in a general advertising journal. Thanks to my coauthors Giampaolo Viglia & Professor Dimitrios Buhalis 迪米特里奥斯‧布哈里斯 教授 for their hard work! Also thanks to the editors and reviewers for their valuable feedback to improve our paper! Stemming from an experiential marketing framework, this paper conceptualizes immersive advertising by integrating three prevailing theories and bringing examples from five visitor industries. The proposed immersive advertising strategy for enhancing competitiveness consists of three pillars: Attract, Convert, and Delight. We hope this conceptual piece will reach a broader audience in academia and industry! #metaverse #immersiveexperience #advertising #visitoreconomy UNT College of Merchandising, Hospitality and Tourism

🔗 Exploring the Synergy of User-Generated Content and Experiential Marketing in Luxury Brands 🔗 Dive into the strategic blend of User-Generated Content (UGC) and experiential marketing that is redefining luxury marketing in 2024. Discover how luxury brands like Moncler are enhancing consumer engagement and brand loyalty by harmonizing digital content with unforgettable physical experiences. 🎩 Why It Matters 🎩 - UGC boosts consumer trust, influencing purchase decisions significantly. - Experiential marketing transforms customer interactions into deeply personalized brand experiences. - Learn from Moncler’s innovative approach in St. Moritz, integrating themed attire and immersive audio for minimal environmental impact. Keen to leverage these insights for your brand? Let’s exchange ideas on utilizing these powerful marketing tools to captivate and expand your audience in the luxury sector. #LuxuryMarketing #BrandExperience #DigitalInnovation #ConsumerEngagement #MarketingStrategy #UGC

📸✨ Excite your senses with our immersive experiential marketing! Step into a world where digital innovation meets real-world impact. 🌟 Watch as our cutting-edge photo and video technology bring brands to life like never before! 💼 Want to elevate your brand's presence? Let's chat! Reach out today to explore the endless possibilities. #ExperientialMarketing #DigitalInnovation #BrandExperience 🚀🔍

Sipping on the innovative flavor of Coca-Cola's drinkable ad – a refreshing blend of creativity and marketing. 🥤✨ A taste of the future in advertising! 🚀 Imagine ads not just telling a story, but letting you savor the experience. A multisensory journey that's both memorable and immersive. Could this be the next big leap in marketing? 🌐👁️ Pour your thoughts into the comments below! #CocaColaAdventures #FutureOfMarketing #InnovationInAds"

Experiential marketing is where the virtual and the visceral meet. It's a unique approach that content marketers can use to connect with customers and prospects face-to-face. Learn how experiential marketing can give content teams a refreshing, results-driven option for capturing consumer attention. https://hubs.li/Q02gRqCS0 #ExperientialMarketing #ContentMarketing #MarketingStrategy

You may have heard about interactive marketing that creates connections with customers, otherwise known as experiential marketing. But what do the pros of this type of marketing actually look like? Here are a few of the major benefits: ▶️ Memorable Brand Experiences: When consumers engage with a brand through an event or interactive exhibit, they're more likely to remember the experience. ▶️ Storytelling and Emotional Engagement: When brands create narratives and immerse customers in those stories, it can create a stronger emotional connection, which then shapes a stronger #BrandIdentity. ▶️ Trust-building: In an age where younger generations are becoming disillusioned with the advertising industry, experiential marketing is a way to approach customers in a more human way, which can build up trust and connection. These are just a few ways that experiential marketing can benefit your business. Are there any benefits you would add to the list? #ExperientialMarketing #BrandExperiences #BrandIdentity

Dive into the future of brand engagement with advergaming! Explore how a leading global brand is leveraging this innovative strategy to connect with audiences in new and exciting ways. ↓ https://bit.ly/3VQHGLS