EssenceMediacomX’s Post

Good, smart humans enter your orbit if you create the conditions for them to do so. I've gotten much better at doing that since launching SDB Communications nearly five years ago. Thankfully, it's resulted in folks like Alli Stanca from 118 Brand Partners into my universe. She and I have been around the block, and our expertise and passions intersect with what we've seen and heard is a recurring need. Namely, for founders, agency owners and entrepreneurs to be able to see what makes them...them. It's a crowded market out there. And while many of our partners make their living building brands, crafting killer elevator pitches and developing sophisticated communications strategies for C-Suite executives and massive organizations, they often struggle to do the same for themselves. Here’s what we (think) we know: Fact #1: Agencies (or consultancies, collectives, studios, etc.) launch every day, doing the same highly commoditized work and describing themselves using the same soup of words. We know them, we cringe at them: transformative, innovative, iconic, proprietary, breakthrough, bespoke, revolutionary, dynamic, community, authentic, paradigm. Fact #2: Brands DO need your services. But they aren’t just buying your services, they are buying into your story. How you show up still matters. Fact #3: Internal work is the hardest to cross off the to-do list. We're here to help. Parting words from Alli: "Yes, we’re biased, but Steve and I are pretty good at giving you jargon-free clarity today for growth tomorrow. It’s why we’re launching Agency Compass, a direct response to countless founder and agency leader conversations that have brought into blinding focus that brilliant practitioners and operators simply haven’t taken the proper time to think of themselves and what they’ve built as brands. This B2B-focused work connects brand positioning to business strategy for agencies themselves, giving those cobblers' kids some shoes and that strategic foundation to define how and where to grow. If you’re an agency founder finding yourself saying a lot without saying anything at all, let’s chat." More at link. #agencymarketing #brandmarketing #brandidentity #communications

Discover how some of the most cutting-edge companies in the industry have trusted Red Javelin to amplify their brand and drive their success 🚀. With a proven track record of over 50% successful exits, our team is dedicated to transforming the way businesses work, live, and play. Don't miss out on your chance to gain exclusive insights and learn more about the incredible journeys of our clients! 🌟 👉 Learn more about who we have worked with and how we have helped them: https://hubs.ly/Q02b3CFx0 Share to empower other businesses to elevate their brand and reach new heights! #publicrelations #pr #marketing #media #branding #socialmedia #pragency #digitalmarketing #business #entrepreneur #mediarelations #prlife #communications #communication #advertising

Recently Stephen Bonsignore posted about jargon, industry speak, nonsense, gobbledygook (my personal favorite) and the response got us thinking so much that it became the foundation for an entirely new offering. Here’s what we (think) we know: Fact #1: Agencies launch every day, doing the same highly commoditized work and describing themselves using the same soup of words. We know them, we cringe at them: transformative, innovative, iconic, proprietary, breakthrough, bespoke, revolutionary, dynamic, community, authentic, paradigm Fact #2: Brands DO need your services. But they aren’t just buying your services, they are buying into your story. How you show up still matters. Fact #3: Internal work is the hardest to cross off the to-do list. Yes, we’re biased, but Steve and I are pretty good at giving you jargon-free clarity today for growth tomorrow. It’s why we’re launching Agency Compass, a direct response to countless founder and agency leader conversations that have brought into blinding focus that brilliant practitioners and operators simply haven’t taken the proper time to think of themselves and what they’ve built as brands. https://lnkd.in/d8nE3wk7 This B2B-focused work connects brand positioning to business strategy for agencies themselves, giving those cobblers' kids some shoes and that strategic foundation to define how and where to grow. If you’re an agency founder finding yourself saying a lot without saying anything at all, let’s chat.

You don’t have to spend upwards of 6 figures on commercials next Sunday to capitalize on the biggest day of football. Brands across the globe are coming up with creative ways to grab their audience’s attention by promoting NFL-related content such as: A food brand sharing how their low-calorie snack is a football watch party staple given the large fare associated with the event Or a fashion brand designing the SB lookbook for high-profile attendees like Taylor Swift, Brittany Mahomes and other WAGs of the NFL teams Identifying how this game is celebrated by a brand’s target audience, being able to think outside the box and developing fresh ideas will help companies reach their total addressable market and drive sales and brand awareness. Visit the link below to learn more. #branding #creativecontent #communicationstrategy #publicrelations #socialmediamarketing

Want to revolutionize your agency's new business strategy? Consider starting from the ground up! The Land and Expand approach, focusing on connecting with brand managers first before reaching out to marketing directors, has proven to be a game-changer for many agencies. This method sets the stage for stronger, long-term relationships and sustainable growth, outshining the conventional Top Down tactic. Moreover, shifting your target towards the end user, rather than the immediate decision maker, can lead to remarkable successes. Just look at how a PR agency client nailed it! Ready to elevate your agency's growth? Embrace the power of strategic groundwork and customer-centric approaches today! #AgencyGrowth #NewBusinessStrategy #LandAndExpand #CustomerCentricity https://lnkd.in/e_hiKW4N

Agency brands matter because they matter to people. They matter to talent choosing where to work, and to marketers choosing philosophically aligned partners. Many thanks to Brian Bonilla & Lindsay Rittenhouse for including The Martin Agency in your piece! #WeFightInvisibility

Dream Big, Go Whales... Is Your Brand Ready for a Whale-Sized Opportunity? (Media Agencies Take Note!) It's time to think bigger, bolder, and go where the big fish swim. Wales offers a unique opportunity to connect with high-value clients like yours in a way that truly resonates. Imagine: - 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 that speak directly to their needs and aspirations. - 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐛𝐞𝐬𝐩𝐨𝐤𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 that showcase your brand's value in a captivating setting. - 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐭𝐢𝐚𝐥 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐞𝐫𝐬 in a relaxed and inspiring environment. Get a custom ABM strategy for your business. Let's talk! #ABM #Personalized #MediaAgencies #GlobalReach #DreamBig

How a Strong Brand Contributes to Business Success ▫️Premium Pricing and Perceived Value ▫️Word-of-Mouth Marketing ▫️Attracting Top Talent ▫️Resilience in Times of Crisis In essence, understanding and harnessing the power of branding is a strategic investment in the long-term success and sustainability of your digital business. It is the foundation upon which relationships are built, and reputations are forged—a critical element that can elevate your venture from a mere transaction to a meaningful and enduring connection with your audience. Branding is WHY Marketing is HOW PM if you’re interested in external marketing tips to boost your word-of-mouth and referrals Wondering how to use your brands story to establish a consistent brand voice that sets the tone to your businesses values? - Let’s chat! #branding #brandvoice #setyourtone #storystelling #growyourbusiness #externalmarketing #onlincepresence #connectingpeople #humanizingbrands

What defines a GREAT client? Providing ample time, resources, and fostering an environment abundant in constructive feedback and accountability are just some of the crucial elements that lay the foundation for exceptional collaborations. Embracing these traits doesn't just ignite innovation; it propels brand advertisers toward extraordinary outcomes... Explore what makes a great client in Agency Mania Solutions' poster: https://lnkd.in/gYq4mc59 #BrandAdvertisers #AgencyPartnerships #Collaboration

A fundamental truth for brands to consider Before committing, any agency or brand must have a thorough understanding of the creator's frame of mind and attitude. It's important to connect with the unique outlook and creative spirit that a creator delivers, not merely focus on the numbers. Consider these key aspects of the partnership for a moment before signing any contracts. In addition to fostering a sincere collaboration, this deeper awareness sets the way for audience-connecting campaigns. It's about developing relationships that give your brand life rather than just making a purchase.