CMO, GM, President | Fortune 500 Exec | Enterprise Strategy + Operations + Growth Acceleration | Award-Winning Transformation & Turnaround Leader | Global Operator | Certified Board Ready | Bicultural & Bilingual Latina
The role of the CMO is the most rapidly changing and least understood in business. Without achieving a greater universal definition of the scope and value of the marketing function, CMOs won’t ever achieve parity with other c-suite leaders. Here’s the thing: marketing today is much greater than ads and creative. It is the central hub of customer behavior and insights that can and should be fueling business strategy and decisions, far and beyond the tagline of a campaign or the color strategy for a brand. And, with enhanced capacity in data, analytics and martech, marketing has a greater ability to tell the customer story than ever before. That’s the secret sauce and the value for a business. #Marketing2024 #CMO #Strategy
Our 2024 CMO Tenure Study tracks how CMO tenure and backgrounds have evolved, including the diversity of the CMOs at leading companies. Learn more: https://lnkd.in/eBK6VdrX
Software Development | Managed Team | Team extestion | AI/ML Development
3moAbsolutely insightful!