ET BrandEquity’s Post

Delighted & deeply grateful for this recognition, "Impact CMO 40 under 40" 2024. Heartfelt gratitude to everyone who has been a part of this journey & a big shoutout to the fellow marketing leaders. 😊 🙏 First and foremost, I would like to thank the organising committee at IMPACT Weekly Magazine, Laqshya Media Group & Salesforce, the judges for this incredible honour. Your recognition of our hard work and dedication is truly humbling. To my team, this award is as much yours as it is mine. Your creativity, passion, and unwavering commitment have been the driving force behind our success. Thank you for your endless support & for believing in our vision. To our clients & partners, thank you for your trust and collaboration. Your partnership has been invaluable.On a personal note, I want to thank my family and friends. Your love and encouragement have been my anchor and my inspiration. As I reflect on this achievement, I am reminded of a powerful quote by Maya Angelou: "You can’t use up creativity. The more you use, the more you have." This quote resonates deeply with me because it speaks to the boundless potential that lies within all of us. In marketing, creativity is our greatest asset. It allows us to connect, to inspire, and to drive change. It motivates us to continue pushing boundaries, to keep innovating, and to strive for excellence in everything we do. Thank you once again for this incredible honour. Let us all continue to harness our creativity, to inspire one another, and to make a lasting impact in the world of marketing. #marketing #awards #achievement #recognition #brandbuilding #growth #team #innovation #positivemindset #winningtogether #digitalmarketing #leadership #excitement #happiness #celebration

Disgusting ad by #mmt. ❌ From a marketing perspective : 👉 No brand gets great by punching down 👉 God forbid if India loses , MMT would be ridiculed. 👉 Brands are built on grace ,not going viral. Rakhi Sawant also goes viral. A personal,non marketing take: What happened to sportsman spirit and having some class. Imagine if a Pakistan brand had done it wouldn't we be pissed ? We are better than this, at least i thought we were... . MakeMyTrip afaqs! Storyboard18 Campaign India Deep Kalra & whichever brilliant soul thought of this. #marketing #startegy #branding

totally agree, humor in ads is appreciated but not without grace! This ad has no humor, no grace, Absolutely tasteless Learn a masterclass from Mauka Mauka and so many other brilliant campaigns

Well, I understand the sentiments & emotions. But #brands needs to be a bit #mature & #responsible on their #Advertising #campaigns Not in good taste MakeMyTrip This is not the right representation of अतिथि देवो भव afaqs! | ADGULLY | PRmoment India | Campaign India | exchange4media

Hello connections! I am elated to share that our Team Chamatkaar comprising Aditi Desai, Kritika Mahajan, Pihu Sankhala and me, was declared National Runners Up at Prachaar, A Case Study Competition as a part of NEXUS 2024 - The flagship event of MECCA - The Marketing Club of Goa Institute of Management (GIM). The event taught us a lot as a team. Our three key learnings from this journey were: ✳️ 𝗪𝗮𝗶𝘁 𝗳𝗼𝗿 𝗶𝘁 𝘁𝗼 𝗰𝗼𝗺𝗲 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿: At times, the outcome of our ongoing efforts may seem fragmented, but it is essential to be patient till it all comes together in the end to form a beautiful picture. Do not give up on your efforts mid-way ✳️ 𝗣𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲: Since this was also a Live Ad Show, preparing well for the final act on the D-Day was extremely critical. However, we could gladly pull it off smoothly, since we had rehearsed hard till the previous night. There is no substitute to dry-runs ✳️ 𝗔𝗻𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝗯𝗲 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲: We allocated some time to gauge what possible cross-questions we could be asked by the judges, and prepared answers to them. Surprisingly, a couple of them were actually asked to us post our presentation. We could answer them convincingly, which we feel might have made a huge difference We would also like to thank Prof Dr Yukti Sharma for taking time out from her busy schedule and guiding us during this competition. I appreciate and thank my teammates, for being the best team I could have possibly asked for and the organising club for giving us this golden opportunity. Nutri Binge Red Bull #gim #marketing #advertising #communication #gotomarket #leadership #strategy #teamwork #competition #event

What's the secret sauce behind successful advertisement campaigns in India? I've been fortunate to engage with and learn from some of the top marketing heads. Through these interactions, I've gleaned invaluable insights into the fundamental principles of successful marketing in India. Almost unanimously, these industry leaders underscored 3-5 key factors that have been further validated by the resounding success of certain advertising campaigns over others. Allow me to introduce you to the essential five pillars that underpin a winning marketing campaign in India: B- Bollywood C- Cricket F- Family P- Politics R- Religious Occasions While creativity, emotion, and narrative are undeniably crucial in advertisements, the more touchpoints you can establish within these five pillars, the greater your chances of success. Consider CADBURY's strategic blend of Family, Religious occasions, and Bollywood, leveraging Amitabh Bachchan's charisma as a brand ambassador in multiple ads centered around familial joy and celebrations. The phrase "Kuch meetha ho jaye" still resonates in our everyday conversations, a testament to their enduring impact. And then there's CRED, whose advertisements seamlessly fuse creativity, humor, Bollywood, and Cricket, captivating audiences and bolstering the company's brand image. These are just a few instances of successful campaigns. While new and innovative concepts will continue to emerge, staying grounded in these fundamental principles will amplify brand awareness and drive conversions over time. Do provide your insights on Advertisement Campaign and their success factors? #branding #marketing #advertising #india #bollywood #cricket #festival

Magicbricks - a brand we are head over heels in love with and it shows in this one, literally! :) Real estate is a unique category where you may be sitting with a property worth crores and yet are on a backfoot as a seller. Remember the legendary scene from DEEWAR, where the seller tells Big B that he doesn't know how to do business since he has overpaid for the building? To which, Amitabh Bachchan says, that it's you who doesn't know how to do business because I would have paid any price for this building! So it's not an exaggeration if our Col Walia is stressed enough to do a video call while doing Sheershaasan. It's insightful! Thanks team magicbricks for giving us an interesting canvas of opportunity. Sudhir Pai Devarshy R. Ganguly Abhishek Sharma Ankit, Priyanka And our co-creators, Ankush Sharma Dinkar Porwal Zulu Films & Vivek Dubey. Sambit Burman Abhishek Kumar & Shashwat #advertising #campaign #realestate

Kya dimaag lagaya hai Britannia Industries Limited 🙏🙏. And they just launched a smart campaign based on "insight and nostalgia". What I loved about the ad: 1. The whole Doordarshan theme takes you back to the 90s and this is where nostalgia hits you. It keeps you hooked to the video. 2. Insight - Great work done by the research & consumer insights team in finding the right insight that connects every type of audience. 3. Partnership collab: The last collaboration that made the news was Mokobara and IndiGo (InterGlobe Aviation Ltd). This partnership holds equal importance and sets another level of benchmark in the world of marketing & branding. Britannia Industries Limited partnering with Myntra, UClean and Bombay Closet Cleanse. This is a real masterstroke. What could have been better and this is just my opinion: 1. The script is entirely in English. I feel this could have been in Hinglish & other languages to make it a truly Indian campaign. 2. It's a 4-minute ad - I don't know how many people will watch it till the end. I hope they launch a crispier version of the ad. I loved the whole campaign and waiting for that small win note in my pocket. What do you think about the ad? Will it make it? #Britannia #India #Advertising