ET BrandEquity’s Post

Today’s Hindustan Times article, “Digital screens see rapid rise in Outdoor media,” by shuchi bansal explores the significant recovery and growth of India’s OOH media. Sanjeev Goyle, CEO – OOH and Rural, IPG Mediabrands India, highlights the resurgence in outdoor advertising, driven by entertainment brands, gaming companies, start-ups, and tech firms. 🌟 🔗: https://lnkd.in/gACS6kVr #OOH #OutdoorMedia #Advertising #SanjeevGoyle #IPGMediabrands #RapportIndia #HindustanTimes IPG Mediabrands APAC RapportWW

Media connections and business owners 👋 If you have followed our story at Shiine and wanted to better understand the impact our advertisements have. Now is your time. Read on....

The news channels light up with headline flashes, memer's crafty memes flood the internet, players don their fresh jerseys and engage in warm-ups, celebs dazzle with their performances, and fans roar for their teams to grab the IPL 2024 trophy. Amidst this frenzy, brands step up their advertising game, preparing to captivate audiences with catchy campaigns. With all its glitz and glamour, #IPL begins once again. For marketers in the IPL, the question remains the same - how will you measure the effectiveness of all your marketing efforts? Our IPL Brands Insights Study 2024 has everything you need to measure the effectiveness of your campaigns. From analyzing viewership trends to tracking brand recall- we've got you covered. Want to know how your ad spend correlates with recall rates or the impact of your campaigns on brand usage? We've got that covered too. Don't miss to maximize your ROI and spike your brand awareness during IPL 2024. Subscribe to IPL Brands Insights Study 2024 now: https://bit.ly/3TKGXfi #markelytics #mrx #ipl #ipl2024 #actionableinsights #iplinsights #marketing #advertising #branding #adcampaign #brandrecall #roianalysis #brandawareness #adspend #viewershiptrends #popularityanalysis #sponsorshipanalysis

In the cacophony of brand messaging and a world that is dominated by noise the ones that say less tend to make the loudest of statements and break the clutter. At ideacafe the emphasis is on #visualimpact that help #brand stories live longer. The oohsmosis series sifts through the #fads and focuses on the #trends making it easy for brands to create larger impact in a milieu OOH communication. Nabendu Bhattacharyya Fabian Trevor Cowan Hanoz Patel Samir Vithlani Yerramalli Srinivas Raju Shivam Sharma Alisha Dokania Nigel Sherwood Menezes Raza Syed Krunal Suthar #oohadvertising #brandactivation #oohmedia #oohadvertising #outofhome #doohadvertising #dooh

From Boundary Breaker to Brand Builder: Dual Impact of #IPL on Brands and its Explosive Growth Kadence International- Kadence International - India   In the dynamic landscape of sports and marketing, few phenomena have had as profound an impact as the Indian Premiere League. Since its inception in 2008, the #IPL has not only transformed the way cricket is played and watched but also emerged as a powerhouse for brands seeking to engage with a diverse and passionate audience. The inception: Conceived by the Board of Control for Cricket in India (BCCI) and launched in 2008, the IPL aimed to revolutionize the cricket by blending the sport with entertainment, glamour and business. Its franchise based model, featuring city-based teams with star players from around the globe, immediately captured the imagination of cricket fans and marketers. The Growth Trajectory: Since its inaugural season, the IPL has experienced exponential growth, both in terms of viewership and commercial success. Each edition of the tournament has attracted millions of viewers, making it one of the most watched sporting events globally. The infusion of Bollywood celebrities, cheerleaders and high-octane entertainment has turned IPL matches into spectacles Role in Branding: 1.    Massive reach- With a vast viewership spanning across demographics, IPL offers brands unparalleled exposure by associating with teams, players, or the tournament itself through sponsorships and endorsements. 2.    Engagement Opportunities: IPL’s extensive coverage across various media platforms, including television, digital streaming and social media, opens up diverse avenues for brands to engage with audiences. From interactive campaigns to real-time updates and contests. 3.    Celebrity Endorsements: IPL’s star studded line up of players and celebrity team owners presents brands with the opportunity to align themselves with influential personalities. Endorsements by cricketers and celebrities associated with IPL teams can significantly enhance brands visibility and credibility. 4.    Innovative Marketing Campaigns: Over the years, brands have rolled out creative marketing campaigns centred around the IPL theme. From themed products and limited-edition merchandise to experiential marketing activations and fan engagement initiatives, brands have leveraged the IPL frenzy to capture consumer attention   Future Outlook: As IPL continues to evolve, its influence on branding is poised to grow further. With the emergence of new technologies, changing #consumerbehaviours, and expanding global audiences, brands will need to adapt their strategies to stay relevant in the IPL ecosystem. As IPL continues to captivate audiences worldwide, brands will continue to leverage its influence to drive engagement, foster loyalty and amplify their presence in the ever evolving market landscape.

𝐂𝐫𝐢𝐜𝐤𝐞𝐭, 𝐂𝐚𝐬𝐡, 𝐚𝐧𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐡𝐚𝐨𝐬! The IPL is more than just cricket; it's a branding battlefield where creativity takes center stage. 🏆 This year, expect a blockbuster season with veterans returning for another shot at glory and fresh faces ready to disrupt the game. Get ready for brands you only see during the IPL, pulling out all the stops with splashy debuts and limited-edition product releases. Think of it as a 𝐫𝐞𝐝-𝐜𝐚𝐫𝐩𝐞𝐭 𝐞𝐯𝐞𝐧𝐭 𝐟𝐨𝐫 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥𝐬, with each ad vying for your attention! 𝗖𝗿𝗶𝗰𝗸𝗲𝘁'𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗵𝗲𝗿𝗼𝗲𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘁𝗲𝗮𝗺𝗶𝗻𝗴 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗯𝗿𝗮𝗻𝗱𝘀, lending their star power to campaigns. Imagine Rohit Sharma smashing a six for your favorite sports drink – now that's an image that will stick! 🏏 Social media will be on fire with 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝗹𝗶𝘁𝘇𝗲𝘀, and real-time content that keeps you glued to your phone. Every platform will be a battleground for 𝗯𝗿𝗮𝗻𝗱 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗶𝗼𝗻! As a brand strategist, I'm buzzing with anticipation. But the real question is: 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐬𝐜𝐨𝐫𝐞 𝐚 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐫𝐮𝐧 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐡𝐢𝐠𝐡-𝐨𝐜𝐭𝐚𝐧𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭? Let's get the conversation going! Hit the comments and share your thoughts! #IPL2024 #Advertising #Cricket #Branding

There’s no greater satisfaction than when the work we do for our clients makes a disruptive ripple in the world. We’re proud to be part of TBWA\Worldwide network that's created game-changing ideas for some of the world’s most influential brands in the past few months. - Per Fast Company, we “won the internet with Nissan United with a four-hour ad” https://lnkd.in/gFkmBvW9 - We broke the TikTok algorithm and made a 10-minute video go viral with Hilton, - Adweek said it Changed the Social Marketing Game for Good https://lnkd.in/gyy5B--r - We helped adidas get 250m organic views on a CGI billboard celebrating Messi’s World Cup win. More via The Drum: https://lnkd.in/g9YiRhCa - And we created an environment-friendly helmet made from wasted scallop shells with Koushi Chemical Industry Co. - The Guardian named it a ‘beautiful idea as well as a beautiful product'. https://lnkd.in/gbnDbQcp And we've lots of TBWA\Dublin & Bolt! by TBWA\Dublin work that we're pretty certain will make the next global showcase video in a few months time 😉 #10MinuteTikTok #Shellmet #Lofi #adidas #ImpossibleIsNothing #OOH #marketing #brand #billboard #3D #advertising #disruption #creativity #tbwa #thedisruptioncompany 

A SMASH HIT. A mix of flavors you never imagined. The result is a Smash Hit. Two bold flavors in one can. New Smirnoff SMASH Vodka Soda. The Concourse Digital Network provides strong airport coverage reaching arriving flights from Terminals 1 & 3 in all concourses: A,B,C,D and E. The network provides the opportunity to reach arrivals from the moment they step off of the plane and as they head to baggage claims and exits. #smirnoff #smirnoffsmashvodkasoda #outdoorsolutions #advertising #Marketing #OOH #oohadvertising #oohmedia #harryreidinternationalairport #AirportAdvertising #lasvegas

Attention all marketing mavens and consumer insights connoisseur!   Are you tired of being left in the dark when it comes to understanding the impact of your brand during the IPL matches? Well, fret no more because Markelytics Solutions has got your back with their IPL Insights study 2024! 🏏 Imagine you're sitting on your couch, cheering for your favorite team, and suddenly you realize that your brand could be reaching millions of potential customers during these nail-biting matches! But how do you measure the true value of your brand's presence? That's where the IPL Insights study 2024 comes in! This syndicated study by Markelytics is a treasure trove of data and insights that will make your competitors green with envy! From analyzing brand visibility to tracking buzz every week, this has it all! So why wait? Don't let your brand be just another face in the crowd. Stand out from the competition and make data-driven decisions that will take your brand to new heights! Subscribe to the IPL Insights study 2024 by Markelytics today and let the numbers do the talking! #ipl2024 #ipl #iplinsights #iplinsightsbook #marketresearch #consumerinsights #syndiatedstudy #syndicatedresearch