💜I partner with single-family rental operators to build triple-win Resident Experience programs💜
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I acquire, design, and operate short term rentals(with my wife) for digital nomads traveling to Raleigh,NC
RBP can be powerful value-building tool for residents
7 hacks that triple-win property managers use to generate millions in value for
Residents
Owners
Team
1️⃣Listing language that differentiates
2️⃣clear concise application language
3️⃣Welcome letter explaining WIIFR(what’s in it for residents)
4️⃣Owner letter promoting outlining 💰financial impact on the asset
6️⃣Timely education
7️⃣Conveniently catered rewards execution for residents
💜I partner with single-family rental operators to build triple-win Resident Experience programs💜
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I acquire, design, and operate short term rentals(with my wife) for digital nomads traveling to Raleigh,NC
5 tips for selling in Proptech in 2024
Billions contracted in ARR, allegedly
1. Say AI at least 5 times.
“We are utilizing AI to drill down on root issues before opening the kimono and optimizing yield”
2. “I hope this finds you well”
Always start emails with this
You will differentiate yourself in a world of sales reps who do not care if their prospect lives or dies
3. Power pause
After every statement, lower your voice and say “agree?” while raising one eyebrow slightly
Then stare.
The first to speak loses.
4. Use fancy finance terms
ROI, RPU, NOI, IRR, DEA, FBI
This will show your intellect
# of 3 letter terms
Direct correlation to deal value
5. Forget to follow up
This is a trillion dollar tip
Most reps follow up quickly
This shows desperation
Let the prospect know you were too busy to follow up
This will show your services are in demand.
Do this and you can never work and mostly fish
Agree?
💜I partner with single-family rental operators to build triple-win Resident Experience programs💜
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I acquire, design, and operate short term rentals(with my wife) for digital nomads traveling to Raleigh,NC
The SFR industry has grown a lot in the last 7 years
Relationships are still at the core of making this thing rip
Flashback to my first ever Second Nature conference and dinner(FilterEasy then)
The veterans at SN at the time stuck me with a $2,000 dinner bill 😂 on Day 19 or 20
I couldn’t say no in front of the legendary PMs at the table
But it was a stressful financial month at that time
This photo was the start of a journey and I remember it with a smile
Allison DiSarro
Brian Birdy, CPM, MPM, RMPMelissa Prandi, MPMMatt Prandi-BorriesJames Wagley
💜I partner with single-family rental operators to build triple-win Resident Experience programs💜
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I acquire, design, and operate short term rentals(with my wife) for digital nomads traveling to Raleigh,NC
💜I partner with single-family rental operators to build triple-win Resident Experience programs💜
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I acquire, design, and operate short term rentals(with my wife) for digital nomads traveling to Raleigh,NC
Outbound as we know it is dead
Good thing I’ve never been one for cold sequencing without personalization
In person is the start of every good relationship
And yes, it’s harder to scale
Success is meant to be hard
Because of this philosophy I’ll be on the road every week starting Sept 9 through Nov 13-14
So today, I’m enjoying cooking my wife breakfast
Taking an extra minute to get ready
And sipping coffee on the back porch
💜I partner with single-family rental operators to build triple-win Resident Experience programs💜
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I acquire, design, and operate short term rentals(with my wife) for digital nomads traveling to Raleigh,NC
💜The purple jackets are cool, but what does SecondNature actually do?
I got this question *a lot* last week at a conference.
Everyone knows we’re all about resident experience—but not everyone knows how we make it happen.
And some still think we only deliver filters! *Gasp*
It’s been 5+ years since that was our only product.
We saw a need in scattered site property management to make renting easier.
By delivering services that make taking care of the home, building wealth, and rewarding positive behaviors convenient.
Our mantra? Create *Triple Win* experiences:
- Win for the resident
- Win for the owner
- Win for the operator
SecondNature delivers customized, curated, fully managed resident benefits packages.
Some products are in-house, some from top-tier partners. We’re experts in enrollment and onboarding, with a majority of operators at 90%+ adoption of all bundled services.
Our Resident Benefits Package:
- Rewards residents for home care
- Reduces admin burden for teams
- Extends the life of the investor’s asset
Today, we offer:
- Moving Concierge
- HVAC Filter Delivery
- On-Demand Pest Control
- Rent Rewards & Credit Building
- Identity Protection & $1M Fraud Insurance
- Fully Managed Liability & Contents Coverage
…and a few others we’re keeping under wraps for now 😉
Experience and operational excellence are key!
And
We want to make sure there is tangible return.
Our operators earn at least $120 gross profit per unit per year—some over $300—all while enhancing the rental experience for everyone involved.
💜I partner with single-family rental operators to build triple-win Resident Experience programs💜
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I acquire, design, and operate short term rentals(with my wife) for digital nomads traveling to Raleigh,NC
The word of mouth wizard
The captain of community
If you haven’t seen what Pablo Gonzalez 🏴☠️🧠 is building in the single family rental space
You’re missing a movement
Take a peak at the momentum he’s building for companies like
JWB Real Estate Companies and Venderoo
💜I partner with single-family rental operators to build triple-win Resident Experience programs💜
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I acquire, design, and operate short term rentals(with my wife) for digital nomads traveling to Raleigh,NC
💜I partner with single-family rental operators to build triple-win Resident Experience programs💜
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I acquire, design, and operate short term rentals(with my wife) for digital nomads traveling to Raleigh,NC
One thing I learned in Alaska
There is no such thing as bad weather
Only bad gear
Simms Fishing Products I was not prepared for the Alaskan rain
I was prepared for this Chum Salmon though
💜I partner with single-family rental operators to build triple-win Resident Experience programs💜
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I acquire, design, and operate short term rentals(with my wife) for digital nomads traveling to Raleigh,NC
What do bears and residents have in common?
They like the easy button.
This bear wants salmon delivered to his mouth
While he sits on a waterfall, sun on his face
The modern Resident wants their living experience to be seamless
How can we put taking care of the home
In accordance to the lease
On autopilot?
Resident services have become table stakes
And over 60% of NARPM respondents
Have some type of resident benefits package
The large accounting systems are jumping on the bandwagon (bout time, welcome to the party)
So how do triple win operators differentiate
In a resident experience world full of imposters?
1. Education
Triple-win operators market and educate
Early,often, multichannel
We know less than 20% of emails are opened by residents, so how do you break through the noise?
2. Enrollment
When we enroll instead of sell
We are invited residents to join
Because it’s a high value bundle
That makes their life easier
Removes friction
Builds wealth even
When we offer a slew of options
Like a restaurant with a menu
And no identity
We get the sub 50% adoption that a lot of new entrants to the resident experience game are seeing
3. Ease
Humans don’t like friction
Heck, a lot of times we like the idea of choice
But don’t actually want the decision fatigue that accompanies it
I want 1-3 options
Residents can decide the right level of service
Residents make decisions for their home when they are moving in
They don’t make them mid-lease
And community parties are not a resident amenity
Have you ever actually gone to one of those?
💜I partner with single-family rental operators to build triple-win Resident Experience programs💜
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I acquire, design, and operate short term rentals(with my wife) for digital nomads traveling to Raleigh,NC
I attend 20+ Single Family Rental events a year
You may have noticed I travel a bit personally as well
Here’s how I keep a full meeting schedule
Even though I suck at planning
In person events are my highest converted opportunities