Thank you, Glossy for this wonderful coverage on the launch of Silverist. It is truly an honor to be mentioned in your pages. I loved speaking to Tatiana Pile about the intention behind this brand and the inspiration for product development. Thank you, Jill Manoff, for your support! 🩶
When former beauty executive Evelyn Wang stopped dying her graying hair in 2015, she didn’t think it would lead to launching a #haircare brand. But when she began to fully embrace her silver tresses, she noticed a white space, she said. “I was going through this process where I had my [hair color] stripped out, which weakened the hair I grew out, so I was looking for products that would work for me,” said Wang, who has worked in high-profile beauty roles at L'Oréal Professionnel Paris, Milani Cosmetics, #Neutrogena and The Estée Lauder Companies Inc. “There were a few older formulas, and there was a purple shampoo brand people were advising me to buy — it was the same brand people use on white dogs in dog shows. At that point, I was like, ‘There are a lot of people with gray hair, but there’s nothing on the market [for them].” Story by Tatiana Pile
Love love LOVE this! You've inspired me to love my grays and aging gracefully into my 40s.
Congratulations!!!
🤍🤍🤍🤍🤍
congratulations, Evelyn Wang 🍾 i remember when we were both starting our silver journey: you, naturally, and me, unnaturally🤣. are you still seeing gloria?!
So excited for this 👏👏👏 Congratulations Evelyn Wang
Congratulations Evelyn Wang! So excited to see this come to life!
Congratulations Evelyn Wang !! So proud!!
Congratulations! Wishing you all the success in the world!
Brilliant! Congratulations!!
Congrats Evelyn, will have to check it out