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With EV charging stations set to become the next big thing in DOOH advertising, the potential is enormous! Users spend a minimum of 30 minutes per charge, offering high engagement opportunities. Read this article to know more. Storyboard18, Veerendra Jamdade, Jeevan Pawar, Shivaji Bedre, Vritti iMedia #storyboard18 #VrittiiMedia #digitalOOH #dooh #OutdoorAdvertising

Whether you are new to billboard advertising or have participated in this medium before, it is crucial to grasp the term OOH. Out-of-home advertising (OOH) encompasses any form of paid media that reaches people outside their homes. Think billboards, ads on public transportation, shelters at bus stops, and park benches—all prime examples of effective OOH advertising.   Now, consider this: Everyone, including your potential clients or customers, is overloaded with online ads, TV, and radio commercials, and even intrusive SMS text ads. These methods often blend into the background noise. But guess what stands out? Creative, colorful, eye-catching billboards. They capture attention when people are traveling to and from work or running errands. Unlike digital distractions, these billboards can't be ignored or lost among the multitude of things vying for attention on a device, mobile, or any type of screen. Don't let your message get lost—stand out with OOH advertising!   #UnbeatableAds #EndlessPromotion #EventAwareness #Marketing #Design #Billboards #EventPromotion #BrandLaunch #BaltimoreBillboards #ExpandYourReach #VisionOutdoor #ElevatedAdvertising

Is OOH advertising under change ? New Media advertising ways are evolving in this dynamic market environment. "DOOH advertising" is the new way of marketing in the current scenario. What exactly is DOOH? Well the answer is, These are the digital screens and electronic display of a brands products and services. DOOH is one step ahead of the traditional OOH advertising. These include the Digital Anamorphic Billboards, digital screens in malls, airports etc. In India, brands are significantly shifting towards the DOOH based advertising with Anamorphic Billboards as the most eye catching among the others. Brands like Hyundai have launched their new Venue Model with Anamorphic screen at Cyberhub. Other brands like Titan, Bata, Vistara, Pantaloon etc. have also used Anamorphic Billboards. These new age eye catching Billboards are becoming new ways of advertising and taking over the traditional OOH hoardings. These digital screens are way forward in the Indian Marketplace. Marketers and Companies needs to leverage this change early on to position themselves as first few movers. #DOOH #Outdooradvertising #AnamorphicScreens #Marketing #Advertising

Unlocking the Power of Out of Home Advertising: From Billboards to Beyond. Dive into the dynamic landscape of OOH advertising and discover how it captivates audiences beyond the confines of their homes

Exciting projections for the out-of-home (OOH) advertising industry! 📈 According to a new report, U.S. OOH ad spending is expected to surpass $10 billion by 2027. This growth highlights the increasing value and impact of OOH advertising in today's media landscape. Dive into the full article from Inside Radio to learn more --> https://lnkd.in/eXwdVRMZ #generationactive #gymtv #zoommedia #fitness #fitnessindustry #advertising #advertisingindustry #ooh #dooh #oohadvertising #doohadvertising

At 13%, OOH trumps TV & Print AdEx growth rate in 2023. According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore. #PMAR2024 #AdvertisingInsights #media #advertising #marketing #report

Is the end of Cookies marking a shift towards OOH advertising? In a major industry development, experts predict the demise of cookies in 2024, spelling the end of an era for highly targeted online ads. As advertisers scramble to find new ways to reach their audiences, the spotlight is now shining on Out-of-Home (OOH) advertising. Why the sudden shift? OOH offers a unique advantage in an increasingly digital world. With its ability to connect with audiences in the physical realm, OOH provides a tangible and memorable brand experience. From eye-catching billboards to interactive displays, OOH campaigns have the power to captivate and engage consumers like never before. As brands adapt to this new landscape, we can expect to see a surge in OOH advertising investments. #Reveel #OOH #DOOH #IndustryNews

Why choose mobAD? Well, it’s precisely what it sounds like – advertising that reaches consumers when they’re out and about, away from the comfort of their homes. Let’s take a stroll through the vibrant landscape of mobility OOH advertising and discover what makes it so exceptional: 1. The Big, Bold Vehicles: The vehicle bold structures serve as blank canvases for advertisers to unleash their creativity. Adverts on big, bold vehicles have a way of turning heads and sparking conversations. 2. Street-Level Surprises: Ever walked past a bus stop, parking area or on traffic and found yourself engrossed in an advert on vehicle? That’s the magic of mobility OOH advertising. From branded buses, semi trucks or taxi with a cleverly designed installations that make you stop and stare, street-level OOH ads add an element of surprise to your daily commute. 3. Artistic Expressions: Who says advertising can’t be a form of art? Mobility OOH ads have transcended traditional boundaries to become masterpieces in their own right. Take a stroll through any city, and you’re bound to encounter colorful branded vehicles with thought-provoking installations that seamlessly blend commerce with creativity. 4. Location, Location, Location: One of the beauties of mobility OOH advertising is its ability to target specific audiences based on location. Advertisers can tailor their messages to resonate with local communities and passersby. 5. The Power of Repetition: Ever heard the phrase, “Out of sight, out of mind”? Well, OOH advertising takes the opposite approach – the more you see it, the more you remember it. By strategically have your ads in high-traffic areas and leveraging the power of repetition, OOH campaigns ensure that their messages stick in your mind long after you’ve walked away. Here at mobAD, it is our mission to make sure a wide range of audiences get to know about your business and brand through targeted and highly cost efficient mobility OOH ad strategies. You can reach out to us now at: https://www.mobad.io/ #mobAd #BeVisible #BeEveryWhere #Advertising #Marketing #OOHAdvertising #CreativeAds #Branding #AdIndustry #AdCreativity #Innovation

Really interesting piece by Kimeko McCoy about faux out-of-home advertising and how it may be shaping the future of marketing in augmented reality. Faux out-of-home advertising is "Hyper-realistic, augmented reality or CGI-based digital ads that appear as real-world, OOH activations." This article explores how this type of advertising could change the future of AR marketing. I think it could definitely be the marketing of the future—what do you think? #ExperientalMarketing #FauxOOT #DigitalMarketing

"Total OOH ad spending in the US will surpass $10 billion for the first time in 2027..." That's the headline of a recent article in EMARKETER. By the end of 2023, Out-of-Home (OOH) ad spending hit a new high for the first time since the pandemic. Or look at it this way, 1 in 40 US ad spending dollars went to OOH in 2023. What's even more interesting is, local services and entertainment accounted for almost a third of all OOH spend. That's roughly 27% of total OOH ad spending in 2023! Now out of all the different media formats, billboards still remain the dominant format, of course. OAAA reported that 72.5% of US OOH ad spend in 2023 went to billboards. The next most dominant format was transit and that's because ridership finally recovered from the pandemic. So all-in-all, the industry is going to have moderate growth between 3-5% through 2028, which is awesome. And honestly, the rate at which OOH ad campaigns are growing and how incredible creative they've become, I can only imagine what that's going to look like as we approach 2030. Does anyone remember how incredible the OOH campaigns were for the Barbie movie? The image below is my favorite. What were some of your favorite OOH ads last year? #robynsthoughts #ooh #outofhomeadvertising (Image c/o Broadsign's Favorite OOH & Billboard Ads of 2023)