Exhibitor Group’s Post

New on the CDPI blog: Reuters Events Marketing & CX explains how to connect with customers in an ever-changing environment. https://lnkd.in/eBP9fEjY #SM23 #marketing #genai #personalization

Did you know that, by 2024, B2B companies in the US are expected to spend over $8 billion on marketing? Marketing activities are at the core of driving revenue for B2B businesses – that’s why keeping tabs on the development of MarTech is crucial. To stay up to date on the latest industry discussions, Xenoss will attend #B2BMarketingExpo at #ExCel London. Anastasia Bushuieva, our AdTech Engineering Consultant, will be at the event on November 29-30th. We are planning to connect with #MarTech innovators and catch up on the latest trends at one of the flagship industry conferences. The event is jam-packed with insights on different aspects of content and social media practices, customer engagement, automating operations, and more. Here is a quick recap of the program:  🔴 Building thought leadership (Áine Bryn, Marsh McLennan; Benedict Buckland, alan. agency; Gonzalo Garcia Villanueva, NielsenIQ; Craig Welch, Elsevier) 🔴 Ways to leverage short-form content (Harrison Cantel, HCreative) 🔴 Streamlining B2B marketing measurement (Ben Wood, Hallam) 🔴 Building an active community through event marketing (Max Agostini, Exhibition News) Are you going to the B2B Marketing Expo & Marketing Technology Expo? If so, we are ready to talk about all things #AdTech. RSVP now to stay connected and book a meeting with us for B2B Marketing Expo & Marketing Technology Expo: https://lnkd.in/ecDJwEri #martech #digital #marketing #digitalmarketing #technology #innovation #aiadoption 

Join Us for an Exclusive SoCal CX Roundtable Event!    Are you a SaaS Founder or Go-to-Market Executive looking to stay ahead of the curve in the ever-evolving tech landscape?    Don't miss our upcoming SoCal CX roundtable event on  June 26, 2024, from 6:00 PM to 8:30 PM  at a stunning NY-style loft in downtown Santa Monica!   Event Title: Optimizing GTM: Transformative AI, Market Strategies, and Sales Models   Location: Downtown Santa Monica, CA  (near 4th Street & Wilshire Blvd)   Agenda: 6:00 PM - 7:00 PM: Networking, Food & Drink, & Tech Demonstrations 7:00 PM - 8:00 PM: Roundtable Discussion 8:00 PM - 8:30 PM: Networking     Discussion Highlights:   We’ll start the discussion with a brief update on how Channel, Direct, Partner, and Affiliate Sales are evolving in our ever changing marketplace.   Then will dig into -  • The transformative role AI is starting to have on GTM capabilities and enterprise products. • Market trends in conversational intelligence and natural learning models • How AI is revolutionizing training and onboarding processes   Meet Our Esteemed Speakers: Mandi Jarman, Director of Channel Sales at Regal Matthew Grandi, Senior Regional Channel Manager at Vonage Paul Bernstein, Co-Founder of TruVue and Future Bridge Solutions     Our Valued Sponsors:   Gold Sponsor: Talkdesk   Sponsors: Future Bridge Solutions, Regal.io, TruVue   This is a unique opportunity to network with industry leaders, gain insights into cutting-edge AI applications, and discuss innovative market strategies. Whether you're in Marketing, Sales, Customer Success, Customer Experience, or Product leadership, this event is tailored for you!   🔗 RSVP Now and secure your spot! https://lnkd.in/g5B7-_hc   Let's come together to explore how AI can enhance our GTM strategies and drive transformative growth. See you there!   #SoCalCX #RoundtableEvent #GTM #AI #Networking #TechLeadership #SalesStrategies #CustomerSuccess #Innovation 

Happy to see an „all #female“ panel at the #TheMartechSummit in Berlin With the topic how “Smarketing” Go Hand-in-Hand to Support Greater Sales, Profit & Cost-Effectiveness The questions for the panel: 👉 How do #sales and #marketing currently work together right now at your organisation? What challenges are you overcoming ?
👉 Tips and tricks on how to better collaborate with sales?
👉 The when / how / why on compromise – How do you address the balance between the brand KPIs and performance KPIs? The main answers: 💡 Develop an understanding for each other 💡 Ideally swap people once in a while 💡 Talk, talk, talk to develop a great relationship And for B2B specifically: develop an understanding of the power of marketing e.g. by analysing the customer journey and using the power of your brand. Thank you to Dr. Julia Ju, Körber Pharma Aimée-Isabelle Roerink, Billtrust Melanie Schiller, Octopus Energy Kerstin Stengel, MBA Seismic Eglantina Becheru, Flix

What does effective thought leadership look like? As exemplified by the healthcare trends infographic we developed for Imagine360, it's all about delivering pertinent, expert information in a compelling format that holds value on its own. It's a great way to create connections with prospects and nudge potential leads toward a sales conversation. #b2bmarketing #marketing #marketingagency

AI won’t replace marketers and events professionals, but those who understand how to utilise AI to be more efficient and effective in their roles will replace those who don’t. Last month we hosted a session where we covered how #EventProfs can leverage AI to supercharge event marketing, planning, and delivery with our friends over at RingCentral. During the session, we explored: 🚀 How AI can be integrated across the full lifecycle of your event to maximize reach and engagement. 💫 Specific areas within event planning where AI can make the most impact. 📈 30+ AI tools and platforms that are particularly effective for event marketing. ⚙️ Practical steps that events and marketing professionals can take to incorporate AI into their processes and systems. 🔮 The future trends and challenges for AI in the events industry. We also shared 20+ game-changing prompts that can be used to enhance event planning and delivery. RingCentral Events is an all-in-one solution for virtual, onsite, and hybrid events where AI enhances every milestone, from planning to execution. Their platform is a game-changer for marketers and events professionals! If you haven’t checked out their exciting new platform, you’re seriously missing out - I’ve included a link in the comments section below 👇 What’s your favourite piece of event tech and why? I’d love to hear your hot take! #eventtech

Curious about how AI can revolutionize event planning and management? Josh King shared an insightful video exploring the evolving landscape of AI in the events industry, including how: • AI is differentiated from machine learning, with specific applications in events. • AI-powered tools make event planning and execution more efficient. • The adoption of AI in the events industry is still in its early stages, offering growth opportunities. • RingCentral Events integrates AI to enhance various aspects of event management, from planning to analytics. Inspired by Josh's vision for the future of events? Watch his full video to discover more!

The best B2B event takes you’ll receive today: (from 16 experts shaping the industry) Featuring: 1. Melissa Vilders 2. Dahlia El Gazzar 3. Nicola Kastner 4. Rebecca Gonzalez 5. Miguel Neves 6. Tamar Beck 7. Melanie Reid 8. Rich Rodrigues 9. Wendy Butler, HMCC 10. Nick Borelli 11. Huong N. 12. Liz Lathan, CMP 13. Anca Platon Trifan, CMP, DES, WMEP 14. Manpreet Wadan 15. Chloe Richardson 16. Leanne Velky My addition (expanded): #1 B2B Event Trend for 2024: Personalization. Understanding attendees = Scaling a successful event 3 ways to make your event more personalized: 1. Everyone has unique tastes.  While registering, them them about their interests. Similar to Spotify and Netflix. Use tastes + AI to match attendees at scale, with super personalized, and relevant matchmaking. 2. Provide attendees with personalized paths. Makes their journey feel one-of-a kind. Give tailored learning tracks to attendees based on interests. 3. Build experiences to immerse, not tell. Personalize through demos: Different demo for CTO vs CEO. Events that will win in 2024 will be unique, memorable, and personal to attendees. #ai #events #tech #b2bmarketing ………………………. This is Post # 24 of the “2024: Ride the Wave” series. Boom! What a series! ……………………………………………………… We at Social27 are building HiveGPT The Custom GPT for all things B2B Marketing

Huge thank you to The Ortus Club - Executive Knowledge Sharing for organizing this round table meetup. It's my greatest pleasure to engage with top marketing leaders from diverse sectors, exchanging views on navigating the swift currents of change and market volatility. 🌊 The session was enlightening but also created an opportunity to forge connections and friendships with peers eager to exchange knowledge and progress collectively. 🚀 At our core, Cint empowers brands and agencies with data-driven insights. We're firm believers in the transformative impact of knowledge – sharing it to propel our clients' success and stimulate economic growth. Need assistance with your in-house quant studies? Check out our services: www.cint.com #DataInsights #BrandEmpowerment #KnowledgeSharing #ClientSuccess #EconomicGrowth #MarketIntelligence #MarketingLeaders #IndustryTrends #StrategicGrowth #Networking #Collaboration #ChangeManagement #MarketVolatility #LearningAndGrowth #MarketingInsights #ProfessionalNetworking