Marketers always want to know: How do you measure OOH or experiential activations? 📐 These are just a few of the many ways we can measure the effectiveness of alternative marketing campaigns that meet people in the real world and leave a lasting impact. For more metrics, examples, and inspiration from successful contests & activations we've run, check out the article linked below. #marketingcampaign #adcampaign #alternativemarketing #dooh #marketingagency #mediaagency
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Boost Engagement with Mascots in Experiential Marketing! What are your thoughts? Have you seen mascots make a difference in your marketing efforts? Share your experiences! #Experentialmarketing #Mascot #Activation #CustomerExperience
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Experiential brand activations are no longer just guerrilla marketing stunts. Despite the booming budgets, however, measuring the impact of these initiatives continue to be a challenge. In a new blog post, Dara St. Louis shares about the challenges in measuring experiential brand activations and why a unified set of metrics is required to really understand their ROI. Read more: https://lnkd.in/gRcXqUad #ExperientialMarketing #BrandActivations #insights
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Planning where to invest your ad dollars for the new year? A new study from #Benchmarketing has important findings to consider. The latest study, commissioned by the OAAA, found that an increase in OOH ad spend has a measurable impact on brand awareness, consideration, purchase intent, and sales. The findings were teased at our 16th annual Out of Home: NOW event. Read more about the study and the benefits of incorporating OOH in your media mix: https://lnkd.in/euYwh-vC #OOH #DOOH #outofhome #oohadvertising #advertising
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🤔 What will DOOH measurement look like in 12 months? Our very own Adam Orridge, Senior Insights and Measurement Manager at VIOOH shares his expert view into what DOOH measurement will look like over the next year and how now more than ever, marketers need to understand the best options available for measuring the effectiveness of every channel in their media strategy. 📖 ➡️ Read more in the article here: https://hubs.li/Q02pX56M0 #DOOH #OOH #Measurement #Advertising #PDOOH #ProgrammaticAdvertising
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The #power of OOH as a #conversation starter is well established, and when those conversations are driven by REAL, IMPACTFUL and AUTHENTIC outdoor #innovation the #positive rub off on the #brand can be long lasting. #FOOH does add to the heightened element of surprise, but the jury is still out there on its effect on #brandtrust . The oohsmosis series sifts through the #fads and focuses on the #trends making it easy for brands to create authentic and memorable out of home campaigns that build brand trust with its audiences. Nabendu Bhattacharyya Fabian Trevor Cowan Hanoz Patel Samir Vithlani Yerramalli Srinivas Raju Shivam Sharma Alisha Dokania Nigel Sherwood Menezes Raza Syed Krunal Suthar TRUSHA KIRTI MEHTA Ritesh Chaudhary Pavankumar Makani Sachin Rane #oohadvertising #brandactivation #oohmedia #oohadvertising #outofhome #doohadvertising #dooh #outdooradvertising #outdoormedia #dataanalytics #insights #data #authenticmarketing
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Ever wanted to try your hand at experiential marketing? Let us know in the comments what kind of experience you’d craft for one of these brands! Remember: the key is to bring the heart of the brand to life while captivating the senses of your audience. We can’t wait to hear your ideas! #BoomboxMarketing #MarketingIndustry #MarketingAgency #ExperientialMarketing
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Experiential marketing is a game-changer in the advertising world, offering a unique way to engage customers and create lasting impressions. By creating interactive experiences, businesses can immerse consumers in their brand story, forming emotional connections that lead to increased loyalty and sales. From marketing campaign events, product sampling, brand-sponsored events, the list goes on. With a proven track record of delivering innovative and impactful experiential marketing solutions, Activationplus is your go-to partner for creating impactful experiential marketing campaigns that will boost your brand's reputation and drive results. #activationplus #marketing #brandmarketing #customersatisfaction #research #advertising #media #outdoorAdvertising #marketresearch #productlaunch #brandactivation #salesactivation #marketdevelopment #customerprofiling #salespromotion #tradespromotion #merchantenrollment #consumerengagement
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In the cacophony of brand messaging and a world that is dominated by noise the ones that say less tend to make the loudest of statements and break the clutter. At ideacafe the emphasis is on #visualimpact that help #brand stories live longer. The oohsmosis series sifts through the #fads and focuses on the #trends making it easy for brands to create larger impact in a milieu OOH communication. Nabendu Bhattacharyya Fabian Trevor Cowan Hanoz Patel Samir Vithlani Yerramalli Srinivas Raju Shivam Sharma Alisha Dokania Nigel Sherwood Menezes Raza Syed Krunal Suthar #oohadvertising #brandactivation #oohmedia #oohadvertising #outofhome #doohadvertising #dooh
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🟡 Founder + MD at HEAPS + STACKS 🟢 Creative Event Production ✚ Colour of thought 🔵 A Brand Experience Consultancy 🟣
STATS THAT SHOW WHY YOU SHOULD INVEST IN EXPERIENTIAL MARKETING THIS YEAR 👇👇👇 🚀 Brands that use experiential marketing receive X3 times the word-of-mouth awareness of those that fail to do so 🚀 90% of marketers say experiential marketing helps them get more compelling engagement 🚀 91% of consumers think participating in experiential marketing would make them more inclined to buy from the brand. Source: G2 To discuss a brief click the link to book a slot with me! 👩🚀 https://lnkd.in/e6RvbmKA #experiential #marketing
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In a world of sensory overloads opt for one to one specialized treatment of customers. Personal interactions, tangible experiences, experiential campaigns, KP delivers flawless solutions. #mememarketing #BTL #Agency #channelmarketing #trademarketing #promotions #brandvisbility #umbrellabranding #offline #marketing #
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