Fabio Haag Type’s Post

AI for Good: ColorFeel's Makeup App for the Visually Impaired Brazilian businesswoman Bruna Tavares is a true innovator, sparking a conversation about using AI for positive social impact. Imagine trying to describe a color to someone who's never seen one. That's the challenge faced by many visually impaired people when it comes to makeup. This is where ColorFeel steps in! This revolutionary AI-powered app helps people with total or partial vision navigate the world of makeup. The app uses AI to provide guidance on color selection and product application, making the beauty experience more inclusive. Huge kudos to ColorFeel for leveraging technology to empower a visually impaired community. This is the kind of innovation we need more of in the world! #AIforGood #InclusiveBeauty (P.S. They have an English version too!)

Visual Merchandising e seus Desafios no Varejo. Tive uma experiência no varejo de 12 anos e 5 meses, e hoje vejo a necessidade de compartilhar aqui nesse espaço o papel fundamente que a consultoria de (VM), e formação desse profissional em lojas de departamentos e marcas de luxo precisam dessa experiencia de ponta a ponta nas lojas.  O VM é um consultor de imagem que usa estratégia de Marketing para atrair a atenção dos clientes para a loja física, proporcionando uma experiência que fortalece a identidade da marca. E no mundo atual onde cada vez mais as vendas online vem ganhando espaço, ter esses especialistas em lojas desde do associado ao nível gerencial é fundamental para garantir atratividade e despertar desejo de compra e vontade do cliente ir ate o estabelecimento. Esse é o grande desafio no futuro das lojas físicas, que precisam virar a chave para ter mais faturamento e sensação de exclusividade que um consultor pode passar. Além da formação desse profissional essencial um quadro que consiga manter e proporcional essa formação. Quadro reduzido, experiência ruim ao cliente, time desmotivado e gerente perdido tentando equilibrar os pratos. “O processo de compra precisa ser fácil e prazeroso, buscando oferecer uma boa experiência desde a navegação na loja, a descrição do produto, passando pela agilidade no caso de necessidade de atendimento”. Segundo o levantamento, apesar de mais de 40% dos respondentes afirmarem que são adeptos do e-commerce há mais de cinco anos, o impulso desse consumo é mais recente: sete em cada dez consumidores afirmaram que a frequência de compras online aumentou no último ano e 55% dizem que esse hábito deve aumentar ainda mais nos próximos 12 meses.

I am again reporting on my father's growth on LinkedIn while working with EVOLVE. About two weeks ago, I shared his consistent progress on this platform. Our primary focus has been on establishing thought leadership. But what exactly is thought leadership? It's the ability to lead through your ideas and insights. My Fathers Data: Initial following count >1700 Current Following count > 2170, Growth of approximately>27.6%. This growth is especially evident in engagement metrics, particularly in the form of comments and shares, indicating the relevance of his content. The strategy to position my father as a thought leader and generate leads is straightforward: a) Educate or Inform (50%) - He discusses the process of selecting textiles for manufacturing high-quality dress shirts. - Explores the overall dress shirt manufacturing process. - Addresses specific customer pain points and solutions. - Highlights challenges faced by customers seeking dress shirts for uniforms. - Company stories( clients, partners, employees) b) Challenge and Question (40%) - Speaks about the current state of the textile and fashion retail industry in Brazil and invites others for discussions c) Personal Content (10%) - Books that have had a significant impact on his life. - F&F - other ideas we may have His latest post garnered nearly 6k views. His audience comprises: Founders, Executive directors, CEOs, marketing directors, and sales executives. To date, the total content views have reached 29,359. This is significant because we plan to transform his insights into easily digestible content formats such as carousels and videos (he is already recording using his phone). I aim to increase posting frequency to one post per day. Furthermore, we intend to sponsor these ads to reach a specific audience. Some noteworthy observations include the absence of a fixed posting time. Early mornings have worked best, but the post you are currently viewing was shared on a Saturday afternoon CET. In the meantime, we continue to be in the learning phase. The most exciting part is that we are already seeing results in terms of lead generation. My father owns several stores in Brazil, and the sales manager for the flagship store recently reported four inquiries in the last month seeking more information about his B2B division. These inquiries indicate a genuine interest in potentially manufacturing dress shirts for their companies through Dad's company. Additionally, we have successfully engaged with the ecosystem of suppliers, which is incredibly valuable since they serve other customers who align with my father's business. He was invited to participate in 2 podcasts already. For now, I will continue documenting his journey here. It's time to evolve #linkedin #evolve #b2bmarketing #demandgeneration

Introducing cutting-edge technology to solve POS execution and auditing challenges in Brazil. Discover more in this SA+ Ecossistema de Varejo article 👇

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Apenas hoje! Esfera oferece 10 pontos por real gasto na Renner. Tradução: Only today! Sphere offers 10 points for every real spent at Renner.

A circular economy model we intend to duplicate for a truly sustainable future.

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What a cool old picture📸 The Coca-Cola truck from way back in 1909 gives us a clue into how things were done back then, especially in the world of selling. Here’s what I noticed about the marketing stuff: 🚚 Product (Coca-Cola): The big truck is proudly showing off the Coca-Cola logo, an old version that shows how the brand has stuck around. The fancy writing hasn't changed much, and that tells us Coca-Cola likes to keep things the same over time. 🍬 Product (Candies): The truck also says "Candies" next to Coca-Cola, which is pretty smart. They weren't just selling the drink; they were saying it's even better with candies. That's a clever way to make people want both things. 🌍 Place (Distribution): Look at the truck! It's not pulled by horses but by a motor. That means they were starting to use newer, fancier ways to get their drinks around. The strong truck and wooden wheels show they were changing how they moved stuff. 💰 Price: Even though it doesn't say it directly, having Coca-Cola and candies together probably meant you got a good deal. They were likely trying to make customers feel like they were getting more for their money, and that's a smart way to get people to buy. 📢 Promotion: Everybody in the picture, especially the guys delivering the drinks, looks really dressed up. It seems they wanted to show that Coca-Cola is a big deal, and they wanted to look professional. That's like free advertising because it makes people trust the brand more. 🔢 Promotion (Numbers on the Truck): The phone numbers on the truck are short and simple. Back then, phones didn't have so many numbers. It's a sign of how things were less complicated in the old days. This picture tells a whole story about how things used to be. It's not just about a truck delivering drinks; it's about how they were smart with their marketing, how they were changing with the times, and how Coca-Cola became a big name. Amazing, right?  #MarketingMix #CocaColaHistory

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