Fairing’s Post

So, why are people queueing up at 3am and risking getting trampled in a mad rush to get those limited edition Valentine’s Day Stanley cups? One reason could be the viral TikTok—where a woman’s car caught fire, but her Stanley cup not only made it out intact, but still had ice in it. The president of the company was so impressed, that he offered to buy the woman a new car. But as fans rush to stores, causing a remarkable surge in sales, one question remains. What caused this viral moment for this 111-year old company? And how do brands create repeatable moments like this? #attribution #surveys #customers #stanleycup

While they may not admit it, celebrities love swag. Even Sir Paul McCartney was caught on camera vying for a free t-shirt at an NBA game. So how do you create swag that celebrities love? Head over to the blog to learn how you can create merch that celebrities—and your own VIPs—will love. https://lnkd.in/e2Nb8k8A #swagbag #merch #corporategifts #marketingtips

Superbowl, sales, and... Taylor Swift? - - Next Wednesday, I’m hosting an exclusive Valentine’s Day workshop to teach you exactly how you can use the power of association to drive your own "Swifties" into your business. Click the link in the comments to register now. #superbowl #swifties #marketingtips #workshop #marketingagency #socialmediamarketing

While they may not admit it, celebrities love swag. Even Sir Paul McCartney was caught on camera vying for a free t-shirt at an NBA game. So how do you create swag that celebrities love? Head over to the blog to learn how you can create merch that celebrities—and your own VIPs—will love. https://lnkd.in/efkDjmdV #swagbag #merch #corporategifts #marketingtips

🚀 Behind the Scenes of Black Friday Madness! 🚀 Ever wondered what chaos (the good kind) looks like behind the scenes on Black Friday? 🌪️ Let us take you on a wild ride through our logistics wonderland! 🎢 🎁 The Prep: Picture this — our team prepping like marathon runners before the big race. Boxes stacked high, adrenaline pumping, and a strategy to tackle the Black Friday frenzy! 🚚 Logistics Ballet: It's a logistical ballet back here! Packages pirouetting through conveyor belts, our warehouse resembling a symphony of organized chaos. 🤹♀️ 🤓 Strategic Staging: Every product strategically placed for swift packing and ninja-fast dispatch. It's like a game of Tetris, but with bikes and gear! 🚲 📦 The Countdown Madness: Tick-tock, the clock is our frenemy! The countdown to D-day feels like a suspense thriller. Will we make it? Spoiler: Always do! 😉 🧑🤝🧑 Team Spirit: High-fives, fist bumps, and a whole lot of teamwork. Our squad deserves all the shoutouts for making sure your Black Friday haul reaches you in record time! 🚀 Takeoff: And then, the moment we've all been waiting for! The first batch of orders takes off like a rocket, bound for your doorsteps. 🚀 Drop a comment if you've ever wondered about the wizardry that goes on behind the scenes! 🧙♂️✨#BIKE24 #BehindTheScenes #BlackFridayMagic #LogisticsRockstars 🚚🌟

We know that Valentine's might be long gone. 💕 But we strongly believe that there's always an occasion to celebrate love. 😉 With Lindt you can send a love note and melt the one you love. 💌 Psst.. Stina Lütz directed this ad, which was featured during the Super Bowl🏆 #superbowlads #valentinesday #chocolate #director #advertising #creativeadvertising

Valentine’s Day is here! The season of love and romance…is also a season of advertising and branding! 💝 I'm a big believer in the concept that good branding translates to good sales. Over the years, there have been a few Valentine's Day campaigns that caught my eye. Let me share them here today: Wrangler Jeans: #RipYourEx Not everyone’s in love during Valentine’s, some are nursing broken hearts! Wrangler Jeans brilliantly capitalized on this idea by introducing an AI-powered Breakup Chat Bot that provided witty solutions to get over an ex. Pushing consumers to rip up their old jeans as a symbol of moving on, Wrangler gave exciting ‘breakup’ discounts to consumers to drive this campaign. Urban Ladder: #TerriblyMushyTales Valentine isn’t just about that special someone, it’s about the ones who make life special! Incorporating this idea in its refreshingly original campaign, Urban Ladder encouraged social media users to share an offbeat ‘mushy Valentine’s moment’ like an evening with your dog or story time with granny. The brand redefined the idea of Valentine’s with this innovative campaign. Tata Cliq: #CLiQForever A company penning a Valentine’s note for its ex-employees? That’s exactly what Tata Cliq did with their Valentine’s campaign which saw them profess undying love for past employees. You always have a soft spot for your ex-partners, and Tata Cliq cashed in on this emotion to create an ‘out of the box’ Valentine’s campaign for the ages. I've revealed my picks…and now it’s your turn! Take over the comments to share your favourite Valentine’s Day campaigns!

Still looking for inspiration to get ideas for your San Valentin campaigns? These three can help you, no matter the industry or market segment you compete in: 1 - “Love Unwrapped, Deals Revealed!” Slogan: This Valentine’s Day, unwrap the gift of savings! Our exclusive deals are waiting for you. CTA: Click here to explore our irresistible Valentine’s offers Discounts Await! 2 - “Heartfelt Discounts, Cupid-Approved!” Slogan: Cupid himself approves of our Valentine’s discounts. Fall in love with our prices! CTA: Shop now and save Get Heartfelt Discounts 3 - “Love Notes: 14% Off Everything!” Slogan: Love is in the air, and so are our discounts! Enjoy 14% off on all your favorite items. CTA: Claim your Valentine’s treat Shop Now #cmo #marketing #branding

🍂 Who's ready for the Autumn season? 🍁 #PrizeShark is here to help you elevate your campaigns with gamification! Engage your audience through exciting events, competitions, and prizes that drive results. 🎯 Let's bring your ideas to life this season—contact me now to discover how we can make your next campaign a success! #Gamification #Events #Competitions #Prizes