Famous Campaigns’ Post

🔹 5 𝐘𝐄𝐀𝐑𝐒 𝐋𝐀𝐓𝐄𝐑, 𝐈𝐓’𝐒 𝐓𝐈𝐌𝐄 𝐓𝐎 𝐒𝐀𝐘 “𝐇𝐄𝐉 𝐃Å” 🔹 On August 1st, I celebrated my fifth anniversary at IKEA. Tomorrow, 31st of August, will be my last day. Luck or ingenuity, I knew I'd be part of IKEA since my teen years. That determination brought me to Sweden, where "it all began", and where I didn’t know a soul. This decision changed my life. 🎒 Personally, I became an expat. Leaving Portugal meant missing out on birthdays and family gatherings. Every time I see my younger brother he seems taller. I learned how to cook (steep learning curve) and carved new relationships in a different language. We don't talk about the expat hardships enough, but the rewards have so far been remarkable. 👷♀️ Professionally, I felt evolving exponentially as each year went by. I was fortunate to have been part of every step in launching co-creation at IKEA, an innovative collaborative process that is truly open to customer’s wishes and needs. I firmly believe that co-creation is the only path for organizations that want to be future-prepared. It’s my proudest professional accomplishment so far. 🍀 I was also lucky to have experienced both sides of the business in Retail and our Design Centre. I witnessed many dozens of concepts come to reality. Living room furniture. Pots and pans. A fantastic natural fiber range. Collaborations with World Surf League, Lego, Swedish House Mafia. I will always be a hardcore ambassador for democratic design. 🤝 In Customer Experience, I learned how every touchpoint matters. Brands need to live up to the expectations, and IKEA sets high standards. Had the chance to dive into a few enjoyable “side hustles”, hosting internal events like Business Plan Week for +8 000 co-workers. What a rush. 🌍 Met hundreds of colleagues across +50 countries – some of whom turned into my family away from home. I mention them in the comment section, although no “shout-out” captures how incredible they are. People are always the key, in any situation. IKEA changed my life. And now is the time to pursue new dreams. On the sidelines, I will continue rooting for IKEA and all of you in my network. Keep the vision alive. Don’t be afraid to stir things up. Trust your values. As for me, I refuse to do anything else but celebrate. Celebrate the end of this journey. Celebrate what’s to come because…𝒎𝒐𝒔𝒕 𝒕𝒉𝒊𝒏𝒈𝒔 𝒔𝒕𝒊𝒍𝒍 𝒓𝒆𝒎𝒂𝒊𝒏 𝒕𝒐 𝒃𝒆 𝒅𝒐𝒏𝒆. 💙

🥳 Celebrating 80 years of IKEA - founded by Ingvar Kamprad in 1943. 📈 IKEA has grown from a little shed on a farm in southern Sweden into a global omnichannel retailer making everyday life better for millions of people. “The Testament of a Furniture Dealer” was created by Ingvar Kamprad in 1976 to guide co-workers - and it is often called “the constitution of IKEA.” It is the foundation of our shared understanding of who we are as a company and the culture and values that bind us together. There are 9 elements: 1️. The product range - our identity 2. The IKEA spirit - a strong and living reality 3. Profit give us resources 4. Reaching good results with small means 5. Simplicity is a virtue  6. Doing it a different way 7. Concentration- important to our success 8. Taking responsibility - a privilege 9. Most things still to be done - a glorious future! And of course, a set of IKEA values: 1. Togetherness 2. Caring for people and planet  3. Cost consciousness 4. Simplicity 5. Renew and improve  6. Different with a meaning  7. Give and take responsibility  8. Lead by example 80 years later, these core values still guide and inspire every one of us on the board! As Ingvar said: “No method is more effective than a good example.” 🥂 Cheers to Ingvar’s genius and all my brilliant IKEA co-workers who make this company a beacon of new business paradigms! #IKEA #Culture #CorporateValues

IKEA is an emotion. Anyone who has experienced it as a customer, partner, or coworker would know what it means. When an emotion gets older it becomes nostalgic. That is how we all feel today about the legacy of touching many lives around the world. Today we celebrate IKEA's 80 years birthday🥳 and held a story telling session at Purchasing & Logistics Area South Asia over a special FIKA to reflect on our past, work we have done to define our history, and dreams we have for the future. From oldest supplier who first delivered products from South Asia Region 50 years ago in 1972 to our oldest employee in his 31st year at PLASA, to personal and professional milestone we have witnessed over the years set our day’s mood. We had retail colleagues join us and that feeling of ONE IKEA spirit was felt and touched our hearts. We celebrated (will continue to do so) curiosity, innovation, creativity, affordability, accessibility, design, needs, quality, sustainability, values, strong culture and so much more continue our journey for next 80 years and more. A big hug from South Asia to all coworkers, partners and stakeholders around the world. Let's now assemble our future and continue this journey together, as so many things remain to be done. Glorious Future! IKEA #IKEA #80years #youngat80 #ikea #legacy #democraticdesign #affordability #accessibility #sustainability #roadahead #future #rejoicingpast #celebrating #supplychain #coworkers #customers #supplypartners #togetherness #curiosity #determination #optimism #positiveimpact #design #innovation #quality #values #IKEACulture #workplacediversity #workenvironment #work #future #past #stakeholders #partnership #impact #socialentrepreneurs

IKEA is turning 80 today. What does this mean for me? Three things: 1.      I have had the privilege to work for #ikea in 5 countries and to travel, experience and work with colleagues all over the world in 30 countries over the last 22 years. It gave me endless opportunities, personal growth and a wider, deeper and more humble understanding of the world. And this understanding of global challenges and opportunities is paramount for the years we have ahead of us. 2.      The importance of the great impact IKEA has had in many countries in the world by offering the 5 dimensions of democratic design to the many people: Functionality, Style, Sustainability, Quality and Affordability. One, two or three is not difficult. But offering the 5 of them at the same time is the magic of IKEA. 3.      The IKEA vision “to create a better life for the many people” is as relevant as 80 years ago. Today we measure our performance and how close we are to our vision by focusing on four areas. It is the way we contribute to Better homes at affordable prices, Better lives for the many people, Better planet for all and Better company to secure long term. IKEA is as young as 80 years ago. As our beloved founder Ingvar Kamprad used to say: "Most things remain to be done. Glorious future!" #IKEA80

Second Best but First in Love! Yes! IKEA's latest campaign is exactly this. It’s not just assembling pieces; it's piecing together heartwarming stories of parent-child relationships! In a world obsessed with being the best, IKEA takes a step back, claims second best, and wins our hearts in the process. When I get a chance to go through such campaigns, I feel so joyous about how brands invest a lot of time and effort in bringing out the best to their audience. I cherish the fact that I am associated with such a profession that teaches me everyday. So, here's why campaigns like these are the true winners in marketing: 1️⃣Emotional connection: By showcasing the genuine love between parents and children, IKEA creates an emotional bond with its audience that goes beyond the product. 2️⃣Relatability W=wins: Claiming second best is not a setback; it's an acknowledgment of real-life moments. This relatability resonates with customers, making the brand more approachable and trustworthy. 3️⃣Memorable storytelling: In a world filled with ads, storytelling is the secret sauce. IKEA crafts a narrative that goes beyond showcasing furniture; it narrates stories that stick. "IKEA - Where Second Best Feels Like the Best Hug! 🤗 Don't just assemble furniture; assemble heartwarming moments. We may be second best, but we're first in creating memories!" Examples that Hit Home 1. The "Almost Perfect" Sofa: IKEA's campaign features a sofa that's not perfect, but it's the cozy spot where bedtime stories are read and laughter echoes. It's not just furniture; it's a stage for family tales. 2. The "Kinda Perfect" Dining Table: Sure, there might be a scratch or two, but it's the place where homework gets done, and celebrations happen. It's not just a table; it's a witness to family milestones. In a world bombarded with perfection, IKEA's campaign reminds us that the heart of a home lies in imperfectly perfect moments. What are your thoughts on the campaigns that resonate with you on a different level? Let’s start a discussion. https://lnkd.in/gJV4bVye

Every IKEA is Different Yes, I am talking about IKEA And here is how cultural diversity has helped them, IKEA has adopted a unique strategy to adapt to different countries, Korea: Adapted bed sizes for smaller living spaces. Japan: Using traditional Japanese material such as bamboo. China: Demonstration of balcony furniture due to its popularity. India: Adapted furniture materials for warmth and storage or impromptu gatherings. IKEA is now adapting the names of its products To the language and culture of the countries. This localization strategy helps IKEA connect with customers on a cultural level. Which other brands are tackling challenges with creativity? Let me know! #Ikea #BusinessInnovation #CulturalBranding #WeLaunch

Life isn't always picture-perfect, and Ikea knows it. Campaign of the Week #12: Life is not an Ikea catalog / IKEA / Norway In it's latest campaign, Ikea Norway takes a bold step to acknowledge the messiness of real life in our homes. Moving away from the curated, perfect images of homes we often see in marketing, Ikea instead is giving us a glimpse of reality. These refreshing ads show that life sometimes involves unexpected surprises - from barfing incidents to pets that couldn't care less about your carpet. And aptly, the tagline is, "Life is not an Ikea catalog". Ikea's message is clear: their products are designed to handle the everyday chaos of life. Their furniture is built to withstand the spills, messes, and surprises that come our way. "Life isn't always neat and tidy, so we think it's great that the campaign can reflect just that.", said, Annika Morch Asté, head of marketing communications at Ikea Norway. #Ikea #creativity #marketingcampaign #marketingcommunity

Uncover the untold story behind IKEA's market takeover! 🚀 Explore the journey of how a furniture giant became a lifestyle phenomenon! Discover the key tactics, cultural savvy, and innovative approaches that propelled IKEA to the top. 🔝 Comment below with your key takeaways from IKEA's market conquest. 💬 #ikea #marketingsuccess #journey

IKEA PH's #IKEAEverywhere reimagines public places by seamlessly integrating their physical items. Restaurants seamlessly transform into shopping hubs, combining the joy of dining with the excitement of discovering IKEA's unique things, while nail salons transform into all-encompassing havens, offering manicures, pedicures, and the opportunity to discover IKEA's items. #campaign #marketing #Philippines  ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

🌿 **Exploring IKEA's Heart in Älmhult: A Journey into Our Values and Culture** 🌿 I recently had the incredible opportunity to spend a few days in Älmhult, the heart of IKEA. This immersive experience allowed me to dive deep into IKEA's values, commitments, and our unique culture. It was an unforgettable team-building adventure that highlighted the importance of teamwork and communication. 🏞️ **Harvesting Stones, Building Bonds** 🏞️ One of the most remarkable aspects of this journey was our task of harvesting stones from the fields and constructing a stone wall together as a team. This physically demanding endeavor wasn't just about stacking rocks; it was a powerful metaphor for our commitment to sustainability and responsible sourcing. As we worked tirelessly, we were reminded that every stone laid was a testament to our dedication to the environment and the communities we serve. Building that stone wall was a vivid lesson in the significance of teamwork and communication. We brought together colleagues from diverse backgrounds and functions, and the synergy that emerged was incredible. We learned that collaboration goes beyond words – it's about listening, understanding, and working harmoniously toward a common goal. These days in Älmhult deepened my understanding of IKEA's values and commitments. Our unwavering dedication to creating a better everyday life for the many people, while adhering to ethical and sustainable practices, is the backbone of everything we do. It's not just a slogan; it's a way of life. Together, we will continue to build a brighter future, one stone – and one heartfelt commitment – at a time. #IKEA #TeamBuilding #Culture #Sustainability #Teamwork #Communication #Values #Älmhult #BetterTogether