Stella Artois have launched an interactive billboard pays tribute to Wimbledon Championship’s famous rain covers. When it rains a groundsman sprints into action to cover the poster and tennis fans can scan a code to get cashback for their pint if rain stops play. 💡Stella Artois draftLine Europe | Starcom | St Marks Studios #OOH
So, are they paying a guy to stand there every day, ready for when it rains? I’m not sure how interactive that is! How about a rain sensor that triggers the second graphic coming across. Nice concept, poor implemention?
Mikey Robinson - feels familiar...
Famous Campaigns this is the most british campaign yet! may as well make a great billboard out of our infamous soggy summer (if we don't laugh, we'll cry🥲)
Love some fauxgrammatic OOH ;)
I love it when the #digital world interacts with the physical world we live in. #outdoorads take note how to drive #engagement
So epic - and love it’s operated by a person - all class and makes it about the theatre which is epitome of Wimbledon 👌
Another innovative promotions campaign powered by ZAPPIT | MarTech 🍺 🎾
fabulous idea!
That is the best example of "thermal" advertising I've seen in years. Brilliant. And being served in Wimbledon area, the prices hark back to their old strap line of "Reassuringly Expensive"
Account Director at ZAPPIT | Digital Couponing and Instant Cashback
1moHappy to have contributed to this campaign success! 🎾