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Stella Artois have launched an interactive billboard pays tribute to Wimbledon Championship’s famous rain covers. When it rains a groundsman sprints into action to cover the poster and tennis fans can scan a code to get cashback for their pint if rain stops play. 💡Stella Artois draftLine Europe | Starcom | St Marks Studios #OOH

Pol M.

Account Director at ZAPPIT | Digital Couponing and Instant Cashback

1mo

Happy to have contributed to this campaign success! 🎾

Ian Woodley

Helping innovative businesses win those key contracts and showcase their technical expertise like never before through interactive sales presentations, engaging motion graphics & impactful brand design 💥 #BeBusinessBold

1mo

So, are they paying a guy to stand there every day, ready for when it rains? I’m not sure how interactive that is! How about a rain sensor that triggers the second graphic coming across. Nice concept, poor implemention?

Andrew Blakeley

Strategy Director at The Ninety-Niners

1mo

Mikey Robinson - feels familiar...

Famous Campaigns this is the most british campaign yet! may as well make a great billboard out of our infamous soggy summer (if we don't laugh, we'll cry🥲)

Dom Kozak

Head of Programmatic at JCDecaux UK, Founder member PPSC and OOH gu-prOOH

1mo

Love some fauxgrammatic OOH ;)

Robert Silver

Digital Product Manager

1mo

I love it when the #digital world interacts with the physical world we live in. #outdoorads take note how to drive #engagement

Catherine Dix

Managing Director at waterdrop® AU + NZ | Non Executive Director Webprofits | B&T Women in Media Finalist

1mo

So epic - and love it’s operated by a person - all class and makes it about the theatre which is epitome of Wimbledon 👌

Another innovative promotions campaign powered by ZAPPIT | MarTech 🍺 🎾

Sebastian Fisher-Greene

Media / Programmatic / MADTech / SaaS / ID / Audience Insights

1mo

That is the best example of "thermal" advertising I've seen in years. Brilliant. And being served in Wimbledon area, the prices hark back to their old strap line of "Reassuringly Expensive"

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