FashionUnited’s Post

A revolutionary shift is occurring in the constantly changing online space, and luxury companies are leading the charge. What is web3, though, and why has it been so warmly welcomed by these luxury labels? Read the blog for details. https://lnkd.in/dzmExnrR

Eventually, all data will be on the #blockchain, including #luxury goods. Blockchains can help brands authenticate like never before.

Luxury? Shhh… After securing a $43 million Series A investment earlier this year, wealth tech company Masttro prioritized leveling up its brand expressions to match its cutting-edge product. But how do you build a techy wealth brand without it feeling artificial or, even worse: cheap? Inspired by quiet luxury, we set out our mission to give a premium feel to their product without fleeting fads. The result? A new minimalist brand focused on quality, dedication, and profound simplicity. Explore Masttro’s take on quiet luxury in the comments.

𝐆𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐋𝐮𝐱𝐮𝐫𝐲 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: 𝐀 𝐃𝐞𝐥𝐢𝐜𝐚𝐭𝐞 𝐃𝐚𝐧𝐜𝐞 𝐨𝐟 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 💼✨ Hey LinkedIn fam! Diving deep into luxury branding, where growth isn’t just about more, it’s about how. 🚀 The Unique Challenge of Luxury: 📌 Growth vs. Exclusivity: In luxury, excessive growth can disrupt the exclusivity that defines the brand’s allure. 📌 Strategic Innovation: Balancing expansion with maintaining that ‘je ne sais quoi’ is key. The Nuances of Expansion: ✅ Curated Growth: It’s not about scaling up randomly; it’s about strategic, deliberate expansion. ✅ Innovating with Finesse: Every step in growing a luxury brand should add to its mystique, not dilute it. Today’s Strategy for Luxury Branding: • Remember, it’s not just scaling up; it’s about keeping your brand’s essence exclusive and desirable. • It’s about being the talk of the town, yet not accessible to everyone. PS: Que essa reflexão inspire suas estratégias no mundo do luxo! (May this reflection inspire your strategies in the world of luxury!) Keep your brands exclusive, desirable, and always luxe. 🌟 #LuxuryBranding #GrowthStrategy #ExclusiveYetExpansive

📰 Scanning Headlines! 📰 Trying to keep up with the brands that are navigating today's challenges in the luxury industry. From Louis Vuitton's latest NFT launch by Pharrell Williams through their VIA program to the opening of Aston Martin Lagonda Ltd's landmark showroom in the Peninsula in Tokyo. Slow travel is booming rapidly and luxury travel experiences are on top of the list. Belmond introduced L’Observatoire on board the Venice Simplon-Orient-Express unfolding across an entire carriage and designed by world acclaimed artist JR. While TikTok is opening a preowned luxury shop and harvesting short term effects, the luxury landscape is becoming more and more challenging for brands who are managing their long-term luxury equity. What's your opinion about these brand initiatives? #luxuryindustry #luxurymarketing #trends #brandbuilding #navigatingchange

An asset on the wrist, the luxury watch market has remarkably outperformed traditional investment benchmarks in the past five years. Globally, the luxury watch industry is anticipated to reach a value exceeding $62.25 billion by 2030. A recent comparison by passion investors revealed that the returns from top luxury watch manufacturers exceeded double the returns of the S&P 500. This trend persisted when compared to tangible assets like silver and gold. Over the past five years, the luxury watch market has outperformed gold by four times and silver by an impressive twelvefold. What's your perspective on passion investments? Do you see it reshaping investment perceptions, or is it merely a fleeting trend? Share your thoughts in the comments below. #KotakPrivate #LiveYourPurpose #InsightOut

For luxury brands, tactics are out and strategy is in for 2024. #luxury #luxurystrategy #fashion #strategy #luxuryeconomics #retaileconomics #economics #retailstrategy #contentstrategy

The expectation for slower luxury sales growth in 2024, when compared to the bull run of the past few years, means that brands need to evolve from an age of tactics, where quick wins were possible as macro trends lifted most industry boats, to one of investments in strategy to convert the short-term gains of the post-pandemic years into enduring and sustainable growth. We detail what some of these strategies could be in out 2024 preview (https://lnkd.in/erqD9Gmp) https://lnkd.in/eM86KajU

In my Part 2 on the 'Distance Model of Luxury' I go deep into Professor Silvia Bellezza's 6 dimension of distance. Luxury brands and consumers use each of these 6 dimensions to signal status in a loud, crowded, and confusing market. You can't always buy these signals with money, and you can almost never understand them without context. But once you see this model in the wild, you can't unsee it. #branding #brandstrategy #luxury

⚔️ Men die. Luxury survives. Luxury has survived most recessions and wars unscathed. However, the category may not survive Gen-Z if it does not adjust its value proposition radically. Check out "Surviving Gen-Z: Luxury's Reconstruction," my latest article on OPENKAFKA. Share your musings on the topic. Let's explore this conversation together! #luxury #blogging #marketing #genz