Fever-Tree USA’s Post

Does a gold in something like Bohemian-style Pilsner at the Great American Beer Festival offer more than bragging rights and good feelings? In 2021, I wanted to find out if medals actually impacted sales for our Feel Goods Company newsletter, Sightlines+. Based on an analysis of IRI-tracked sales data, winning medals at GABF almost never translated to added or prolonged success for a brand. Instead, the most quantitative use for medal wins was more about brand awareness than anything else. • Von Ebert Brewing leaned on medals to secure placement at Safeway grocery stores during the pandemic.  • True North Ale Company got a leg up on selling a gold medal-winning Mexican Lager into local accounts, "but the question is then how will that style do vs. an IPA long term because, well, IPA is still king," founder Gary Rogers said at the time. This week will offer great reason to celebrate award-winning beers from all over, but a gold medal may not translate into gold on a sales sheet in November. *If you're a producer who's seen medal wins turn into longterm sales success, let me know!*

So, last week our first LIVE Soft Launch took place. A Merchant - an importer of Whiskey into Israel - chose to test WINEing, as the means to sell his goods DTC at the Whisky Live ISRAEL conference, held over 2 days at Expo Tel Aviv. This specific merchant was the only one to actually sell at its stand, while others chose to do it at a central store at the conference's exit. The result? 84 Whiskey bottles sold over 2 days (average value of $60-70/bottle) after 9 parallel daily group buys were offered during the 2 conference days (6h of conference per day). A value of close to 2 weeks of bottle sales turnover and over 2 months of customer data collection. WINEing works! A Digital platform that makes an audience leveraged as one economic unit works! #beverageindustry #digitaltransformation #whiskylife

🚀 Pioneering Partnership Alert: DISCUS & The Tasting Alliance 🚀 In a move that signifies a new era for the spirits industry, the Distilled Spirits Council of the United States (DISCUS) has forged a strategic partnership with The Tasting Alliance, the organization behind the world's most prestigious spirits and wine competitions. This collaboration promises to deliver exceptional value to DISCUS members, offering them a 10% discount on competition entries. It's an opportunity for brands to gain international prestige and recognition, enhancing their global footprint. Explore how this partnership not only benefits DISCUS members but also sets a new standard for excellence and innovation within the spirits and wine competition arena. Join us in celebrating this momentous union that marks a renaissance in the spirits world. https://lnkd.in/e7H7MkZU #StrategicPartnership #SpiritsIndustry #BusinessCollaboration #InnovationInSpirits #CraftDistilling #GlobalCompetitions #IndustryLeaders #MarketExpansion

Strategic Move in Spirits Industry! Metabev Korea now proudly represents Rémy Cointreau in Korea, marking a significant milestone in luxury spirits. Explore how this partnership is set to reshape the Korean spirits market. #MetabevKorea #RemyCointreau #StrategicPartnership #LuxurySpirits #MarketExpansion #KoreanMarket #IndustryLeaders #BrandGrowth #SpiritsIndustry #BusinessStrategy

What Does the Launch of The Millionaires’ Club 2024 Reveal About the Global Spirits Market? #MillionairesClub2024 #SpiritsIndustry #GlobalMarket #SalesVolume #SpiritsTrends #AlcoholMarket #IndustryAnalysis #MarketInsights #BrandPerformance #EconomicImpact

Coffee pros worldwide look forward to so many regional, national, and global coffee competitions, including the national Coffee Roasting Championships (NCRC). To succeed at any competition, you have to know the rules, format, etc. and this is no different for roasting competitions. Read Quill & Pine Digital Marketing’s latest article where I talked to experts in the coffee + roasting world, breaking down competing in the NCRC and how to perform at your very best 👇 #CoffeeIndustry #CoffeeCompetition #NewArticle #ContentMarketing #QuillandPine

Winning at the London Competitions can boost global sales and open international markets. Companies such as Downpour Gin and Tamborine Mountain Distillery achieved deserved success, drawing in buyers and gaining recognition. The London Spirits Competition is now considered one of the most important spirits competitions in the world and is positioned to call itself the world’s most relevant spirits competition as it rewards products that consumers and trade buy today. The competition is known to attract the best spirits judges in the world and reviews products by Quality, Value, and Package. Winning LSC clearly demonstrates the trade how well the spirits will be perceived in the market and will give the trade a very good indicator to stock that spirit. Here are some testimonials on how brands have benefited from international expansion and how brands can further use the winning of the London Competition to grow international markets.

For many coffee professionals, #barista #competitions represent the pinnacle of the #specialtycoffee industry, and many have built a career off the back of their competition success. But as new generations enter the sector, the prestige is shifting. Ross Hindle speaks with Charlotte Corra about the evolution of competitions over time, how in recent years, SCA Expo and WoC events have seen a notably smaller audience for their competitions, and why that is. https://lnkd.in/egiWiT5P

Early Bird Pricing for the International Spirits Competition ~ Ends in One Week!   Enter ADI's 2024 International Spirits Competition and save with our Early Bird discount! Register by February 2, 2024, to enjoy a $50 saving per spirit. ADI and select affiliate members get an extra $100 off. Don't miss out! https://lnkd.in/gndwZutU Since 2007, ADI has set industry benchmarks, offering categories for all distilled spirits, RTDs, bitters, no/low spirits, mixers, and more.   Benefits of participating in ADI ISC: - Detailed judge feedback for each entry. - Complimentary entry to ADI's Excellence in Packaging Competition. - Free awards for winners, both digital and physical. - Extensive media exposure and a chance to partner with Tipxy for Gold medalists. - Opportunities for Trophy winners to connect with top retailers like Binny's, K&L Wine Merchants, and Total Wine & More. - Exclusive meetings with import partners Preiss Imports, MHW, and Aiko Importers for international winners.   For more details on pricing, deadlines, and shipping, visit our website.   Still on the fence about whether to submit? Read what previous winners have to say about how the competition has changed their businesses. #spirits #competition #judging Erik Owens Eric Zandona