Fiona Wylie’s Post

#1 Be a Guest on Another Podcast. Why? Simple. Podcast listeners already have their apps open. When you're a guest, it's easier for new listeners to find you and hear your voice directly. Plus, you get the host's stamp of approval, leveraging the trust they've built with their audience. It's the ultimate endorsement. There's no better way to expand your reach! Have you been thinking about starting a podcast but don't know where to start? DM me PODCAST and we'll send you our quick start guide to get you going.

#1 Be a Guest on Another Podcast. Why? Simple. Podcast listeners already have their apps open. When you're a guest, it's easier for new listeners to find you and hear your voice directly. Plus, you get the host's stamp of approval, leveraging the trust they've built with their audience. It's the ultimate endorsement. There's no better way to expand your reach! Have you been thinking about starting a podcast but don't know where to start? DM me PODCAST and we'll send you our quick start guide to get you going.

If you started a podcast, what would it be about? Creating an idea for a podcast is easy, creating an idea that has legs is hard. For example, I could start a podcast about Tom's incredibly funny and intellectual musings, but after the second episode I'd be struggling for content...🤣 When you have an idea, map out the first 12 episodes...if you can't do that then you may need to head back to the drawing board or open another bottle of rum and let the creativity flow... Is it a topic that generates enough content for it to have longevity? Is it self-sustaining in terms of news and updates? Is the idea scalable or adaptable enough as the seasons pass? I'd love to hear your ideas so bung them in the comments!

Building Connections: The Future of Our Podcast Join us in this engaging conversation as we reflect on the evolution of our podcast and discuss our plans for the future. We also address the recent challenges with guest cancellations and explore potential content ideas. Don't miss out on this insightful episode! #PodcastEvolution #ContentIdeas #PodcastFuture #EngagingConversations #BuildingConnections #PodcastJourney #InsightfulEpisodes #BuildingCommunity #PodcastGoals #PodcastContent

We spent last week at The Podcast Show and one thing is very clear: there are A LOT of things that we want to tell everyone about podcast marketing. Here are the basics: ✔ Marketing and production should have a 50/50 split in your budget AND time ✔ Don't leave your strategy to the last minute - the more you plan, the more successful you can be ✔ There is no secret sauce when it comes to marketing your podcast... but there is a very long list of things you need to do to make sure you are even ready to market your feed Beyond the basics, there are also 3 questions we could not escape when we walked around The Podcast Show, and you can read all about those in our new blog ( 🔗 in comments). Plus, there are pictures too 👀

Hear us out - picking a podcast agency doesn't have to be as boring as scrolling through dozens of service offerings and about pages. Instead, some of the best ways to find out if an agency is right for you is by: ✅ Following their social media 📩 Subscribing to their newsletter 🎙 Or even tuning into their podcast 📲 Check out our top picks for agencies to follow: https://lnkd.in/gX9hQQVy #podcastagency #brandedpodcastagency #podcastservices #bestpodcastagencies

#podcaststrategy #podcastproduction Why does every good podcast start with a strategy? Because without a clear direction of where you're going, it's easy to get lost along the way. A good podcast strategy will look at: ❓ The premise of your podcast (and will make sure it's worthwhile) 🙉 Who your audience is and why they will listen 📔 The structure of each episode - things like length, host style, title and music 💶 Launch plan and marketing A bit of pre-planning can save a lot of pain in the post production stage. What did you include in your strategy before making your podcast? P.S. If you need a strategy and don't know where to start, we provide comprehensive podcast strategies made with you. You'll be working with media professionals with years of experience so you'll be sure of a good plan to get you started!

It's pretty well known these days that there is a staggering amount of people who start a podcast and then quit. In the 3rd edition of #ThePodcastPulse, we take a deep dive into why this happens and also look at some effective strategies to prevent this from happening to you and your podcast! If you haven't done so already, be sure to SUBSCRIBE to the newsletter, this way you'll get updates when a new weekly issue drops. #PodcastsSUCK (if you don't have one)

Are you an expert in your field with a compelling story to share? We'd love to feature you on our podcast! But first, we have a burning question for you: Do you prefer solo episodes or guest episodes? We want to ensure our content resonates with our audience and our guests alike. Your input is invaluable in helping us create episodes that are engaging and insightful. So, whether you enjoy when we fly solo or you love when we have a dynamic guest, we want to know! Drop your preferences in the comments below and let us know what you like! We can't wait to hear from you! 🎧💡 #socialmedia #socialmediamarketing #socialmediaexpert #socialmediatipsandtricks #loveyourworkwedo #loveyourworkinglife

There’s a big difference between being seen as an expert in your industry and doing a podcast. You can only have one north star goal with your podcast, and it's very important to be clear on which one it is: 1) “We want to do a podcast to grow our long-form audio podcast subscribers and become a top-ranked podcast in our category” OR 2) “We want to do a podcast as a content creation vehicle to highlight our CEO / SME as a thought leader and expert to our target customers across all of the channels they hang out online, and will use the podcast as one pillar source of content for that.” The strategies you do to achieve #1 above are very different than what you would do to achieve #2 above. Literally everything. - The positioning of the show - The format of the show - The marketing of the show - The repurposing of the show Knowing which of those is your north star goal (and why) for your podcast will help ensure you actually get the result you want.