Finch Brands’ Post

Companies that know their key stakeholders best, win. 🥇 That’s why Finch Brands puts market research – and the actions it enables us to confidently take – at the center of everything we do. Whether you're looking for a partner to complete a standalone insights project or gather market research to inform a broader rebranding process, we capture, manage, and filter data for maximum business impact. Visit our website to learn more and gain an experienced market research partner: https://vist.ly/3mfg8qa

👀 Did you catch episode 5 of our Champions of Purposeful Change podcast with Sonny Sethi of Zip Co? In this episode, Sonny shares his valuable experiences and wisdom for young researchers aiming to thrive in M&A branding. Sonny highlights how to embrace technology, focus on impactful research, and foster relationships that last - all essential in a field where collaboration is key. 🤝 Listen to the full episode and discover the importance of curiosity, adaptability, and networking in building a successful career! https://vist.ly/3hkwu

Finches gathered today in honor of Cradles to Crayons Philadelphia and made 50 cards for the organization to include in their Back to School gift packets! Thank you to all of the Finches who gave their time to participate in the activity! We are so happy to support Cradles to Crayons initiative and the great work they do to support those community members in need. “Cradles to Crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play. We supply these items free of charge by engaging and connecting communities.” Thank you Jordan Gottlieb for organizing!

Do you know about the three major drivers that impact your return on insights? Are you up to date on the latest insights community changes? ⤵️ Download our FREE Next Generation Insights Communities Benchmarking Guide to stay on the cutting edge with a best-in-class solution: https://vist.ly/3h75u

Case study highlight: Finch Brands was engaged to evaluate the hair accessories category and set forth a strategic and creative plan to activate Scünci’s full potential. 🚀' The brand, owned by Conair, had declining sales and no real emotional connection with the youthful, active female demographic it sought. Our work, fueled by a robust insights process, refined the brand strategy around the notion of ‘confidence’ – leading to a tagline 
‘Ü Got This.’ Discover how we worked with our client to revitalize their brand to better reflect their customers: https://vist.ly/3gd6s

When facing an M&A moment, investors, executives, and integration teams must place brand architecture at the center of their strategy. 🎯 But how can you know which brand architecture strategies to use? Download our whitepaper to discover: 1️⃣ The influential role of the brand in shaping M&A success 2️⃣ 10 innovative brand architecture strategies 3️⃣ Inspiring real-world examples that have proven successful Don't wait – make your brand a beacon of success by downloading our guide: https://vist.ly/3fwyj

If you're in the middle of a merger or acquisition, don't underestimate the transformative power of an endorsed brand strategy! 🎯 The words that you choose for the brand name (such as "endorsed by" or "powered by") convey a certain expectation. Ensure you’re being purposeful about the nomenclature when using the endorsed brand approach. Learn more by watching the M&A Minute video from our President, Bill Gullan! 📹

Case study highlight: Having purchased a low-awareness brand with limited distribution (‘Franklin Farms’), KNH engaged Finch Brands for an end-to-end brand creation initiative. 🤝 The Franklin Farms brand is an approachable, contemporary portfolio across key plant-based categories such as veggie burgers, tofu, and more. 🍔 We crafted the entire brand suite – from visual identity to packaging to website to templates for wholesale sales. Discover how we transformed their brand by reading the full case study on our website! https://vist.ly/3efvw

Studies show that 73% of people consider “wellness” to be an integral part of brand strategy. But only one in six people feels highly connected on a human level at work. 💡 So, how can you secure your employees' buy-in during a merger or acquisition? Build your post-M&A brand from the inside out. Here's how to do it: https://vist.ly/3e8wz

We were thrilled to interview Nicole Rocchio from @Google in our latest episode of the Champions of Purposeful Change podcast, hosted by Bill Gullan! 🎙️ Check out the full episode on our website to hear all about Nicole's insights journey, discover some of the latest innovations from Google, and gain her expertise on the importance of user experience. ➡️ https://vist.ly/3d66t