At times working in international cricket you get immune to the size of our audience, but this figure took my breath away. Cricket fans, your appetite for content is limitless. We never take you for granted. And thanks to the teams for everything they do that makes our jobs easier.
A #T20WorldCup Final that will be remembered for ages ✨ And record-breaking digital numbers achieved in the 24 hours after the match 💪 More here: https://lnkd.in/ds75r3nN Congratulations again to India and runners-up South Africa for an amazing end to the tournament.
Wow! Congratulations to the team that produced all the great content to get to that HUGE number!
Nice one Finn and team, happy for you 👏🏾 keep crushing it with great and entertaining content!
Amazing Numbers
Associate Director, Digital Media & Platforms at Optus Sport
1moThat is a wild 24h number. Out of curiosity, how many videos were produced? Did you find one or two videos did the majority of the heavy lifting or pretty even contribution across them all? Was there a particular platform that outperformed?